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☆ Google's ambitious plan to replace tracking cookies is going from bad to worse
▼ + stars: | 2024-07-02 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +9 min

Several adtech companies have been in deep testing mode with Google's Privacy Sandbox for several months, since Chrome turned off third-party tracking cookies for 1% of its users. Criteo, a demand-side platform that helps advertisers place their ads, was also a Privacy Sandbox grant participant. Criteo forecast that if cookies were switched off now, publishers' Chrome ad revenue would decline by about 60% on average. AdvertisementStill, he added, the Privacy Sandbox already seems to be working better than a completely cookieless environment, "which is promising for an early-stage technology." To be sure, the Privacy Sandbox isn't the only alternative to the advertising ecosystem once cookies are discontinued.

Persons: —, they've, Chrome, Criteo, Todd Parsons, Criteo's, Anthony Katsur, Katsur, It's, James Colborn, Michael Lamb, RTB Organizations: Service, Google, Business, Exchange, IAB Tech Lab, IAB Tech, Chrome, Tech, CMA Locations: CPMs

☆ Adtech company Criteo is laying off up to 4% of staff as it prepares for the cookie apocalypse
▼ + stars: | 2024-04-12 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewCriteo, the publicly traded adtech company, told staffers this week it would lay off up to 4% of its staff, people familiar with the matter told Business Insider. The company had 3,563 employees as of December 31, meaning the reduction could affect around 140 people. AdvertisementIn its most recent quarter, Criteo reported a return to profit on flat revenue, having made $70 million in cost savings over 2023. Criteo also made a round of layoffs last year, Digiday reported, though the company didn't disclose the number of employees affected.

Persons: —, we've, Criteo, retargeting, It's, Petrus, Digiday Organizations: Service, Business, Google Locations: Paris

☆ Activist Petrus Advisers has a plan to help lift Criteo’s share price. Here’s how it might unfold
▼ + stars: | 2024-03-09 | by ( Kenneth Squire | ) www.cnbc.com time to read: +8 min

Criteo operates across three segments – marketing solutions, retail media, and Iponweb – but generated 83% of its $1.95 billion of revenue in 2023 from the marketing solutions segment. To many in the investor community, this was the death knell for cookies leading to uncertainty for Criteo's largest segment. Additionally, the company's retail media segment is a very appealing and growing business using software as a service for e-commerce companies. Petrus will likely nominate outside directors to the board as they rarely propose Petrus insiders for board seats. If it does not settle, Petrus has shown that they are willing to take a proxy fight to a vote.

Persons: Petrus, Rachel Picard, Megan Clarken, Alphabet's, Criteo, Frank Layden, Petrus —, Neuberger Berman, AllianceBernstein, Evercore, Ken Squire Organizations: Criteo, Petrus Advisers, Nasdaq, Alphabet's Google, TAC, Cadian Capital Management, Bloomberg, Reuters, 13D Locations: France, Europe, Americas, Asia, Pacific

☆ Retailers turn to an unlikely source to boost profits. Walmart shows how powerful this lever could be
▼ + stars: | 2024-03-05 | by ( Alex Harring | ) www.cnbc.com time to read: +9 min

There are three main routes through which retailers like Walmart benefit from advertising, Tarlowe said. The focus in retail advertising once transitioned from in-store to retailer websites with the e-commerce boom, Gutman said. Walmart: The pack leader With the deal, Walmart appears ahead of the retail pack, Gutman said. Connected TV is also just one part of a broader tide-change that's bolstering optimism on the stock, analysts told CNBC Pro. Other retail ideas Beyond Walmart, analysts said retailers need size and scale to perform well within off-site advertising.

Persons: Jefferies, Corey Tarlowe, Tarlowe, Morgan Stanley, Matt, Simeon Gutman, Gutman, it's, Roku, FactSet, Warren Buffett, Franklin Templeton, Dan Niles Organizations: Walmart, Intelligence, Retailers, Albertsons, CNBC, P Retail, Costco, Target, FactSet, TGT, Nvidia, & & , & & () Locations: Arkansas, Vizio

☆ Why some adtech companies are soaring even as the end of cookies threatens to crush the industry
▼ + stars: | 2024-03-01 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewThere's a lot of doom and gloom in the digital ad industry, but a handful of adtech firms are showing surprising growth. But advertisers are also bracing for Google to kill third-party cookies in Chrome browsers at the end of this year. AdvertisementThe death of third-party cookies is loomingHowever, adtech firms are also bracing for the death of third-party cookies this year, and the loss of third-party cookies isn't accurately shown in companies' earnings yet. Google killed 1% of third-party cookies from Chrome in January and plans to stop supporting them by the end of the year. Adtech firms including The Trade Desk and PubMatic haven't estimated the potential impact of cookies, but both cite cookies as risk factors in their annual reports.

Persons: —, Magnite, Mark Wright, Wright, Rajeev Goel, PubMatic, Goel, Prohaska Consulting's Wright, Criteo, haven't, Todd Parsons Organizations: Service, Trade, Business, Google, Prohaska Consulting, Unity Software, CTV

☆ Here are Tuesday's biggest analyst calls: Apple, Nvidia, Amazon, Tesla, DraftKings, Meta, Monster & more
▼ + stars: | 2023-10-24 | by ( Michael Bloom | ) www.cnbc.com time to read: +8 min

Here are the biggest calls on Wall Street on Tuesday: Bank of America reiterates Apple as neutral Bank of America said China remains a risk for Apple . UBS downgrades Regions to neutral from buy UBS said the Birmingham, Alabama-based regional bank is going into the "penalty box." DA Davidson upgrades Braze to buy from neutral DA said shares of the cloud-based software company will benefit from "resilient growth." Piper Sandler downgrades Monster to neutral from overweight Piper said in its downgrade of Monster that it had previously been just "wrong." Seaport initiates Amazon, Meta and Alphabet as buy Seaport initiated Amazon , Meta and Alphabet on Tuesday, saying it sees further upside for all three.

Persons: Bernstein, Tesla, underperform Bernstein, Goldman Sachs, Goldman, it's bullish, Ingersoll Rand, Stifel, Davidson, Needham, Moffett, Piper Sandler, Piper, MNST, Redburn, Morgan Stanley, Wells, it's, Baird, KeyBanc, –, Tommy Hilfiger, Larsson, Calvin Klein Organizations: Bank of America, Apple, of America, Nvidia, Reuters, AMD, Microsoft, UBS, Regions, Lattice Semiconductor, PSA, Fitness, Retail Media, Barclays, Rio Tinto, FMC Corp, FMC, JPMorgan, PVH, Energy Locations: China, wearables, Birmingham , Alabama, Rio

July 11 (Reuters) - Amazon.com (AMZN.O) hopes to tempt U.S. shoppers on Tuesday to open inflation-thinned wallets by offering deeper discounts on a wide range of goods and services during this year's "Prime Day" 48-hour shopping event, including its first-ever travel discounts. A year of inflation has lifted mortgage rates, rents and food prices for consumers ahead of Prime Day, which falls on July 11-12 this year. CFRA Research analyst Arun Sundaram said Amazon's U.S. Prime Day discounts this year are mostly deeper than in previous years. Amazon Prime members can also save up to 40% on items such as Sherpani bags and ZOA Energy drinks, by checking out using "Buy with Prime," directly from Amazon's third-party merchants. Amazon plans yet another Prime sales event this year, according to screenshots of its seller notification platform seen by Reuters.

Persons: Arun Sundaram, Michael Ashley Schulman, Schulman, Brian Gleason, Sundaram, Granth Vanaik, Ananya Mariam Rajesh, Arriana McLymore, David Gregorio Our Organizations: CFRA, Sony, Bank of America, Amazon, Energy, Amazon's, Adobe, Running, Capital Advisors, Exchange, Priceline's, Express, Walmart, Reuters, Thomson Locations: United States, Bengaluru, New York City

☆ Citigroup's top ideas from here for the next 12 months
▼ + stars: | 2023-03-16 | by ( Hakyung Kim | ) www.cnbc.com time to read: +4 min

Citi refreshed its highest conviction ideas for the next 12 months, as the market enters a new period of volatility. Citi highlighted several equity strategies for the coming months, adding four new buy names to its focus list: Targa Resources , Bruker , Criteo , and Comerica . The natural gas company's shares are down 6.9% year-to-date, but have gained 4.2% during the past 12 months. The stock is up about 7% in 2023 and more than 10% during the past 12 months. But the stock is still down more than 28% year to date, given the recent declines in regional bank stocks.

☆ Lowe's will no longer outsource its ad sales business as it gears up to grab a bigger piece of the $45 billion retail media opportunity
▼ + stars: | 2023-01-30 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

Lowe's will no longer outsource its ad sales business, and will take full control of it this year. The shift is meant to help Lowe's grab even bigger retail ad budgets than it did before. But this year, Lowe's is taking full control of its own ad sales, said Abi Subramanian, VP and GM of Lowe's ad arm, the One Roof Media Network. Unlike the retail business, ad sales has high margins. Insider Intelligence forecasts that retail media will be a $45 billion market in the US this year, with Amazon controlling 76% of spend.

☆ Here's the latest on Amazon's $31 billion ad business, which continues to grow despite the economic upheaval
▼ + stars: | 2022-12-27 | by ( Business Insider | ) www.businessinsider.com time to read: +6 min

Amazon has become the third-biggest digital advertising company behind Google and Facebook, hitting $31 billion in ad revenue in 2021. Under CEO Andy Jassy, Amazon is shaking up its ad business to attract TV ad dollars, especially from advertisers that don't sell their products on its platform. Here's the latest on Amazon's moves to expand its advertising business and the growing competition. Amazon's ad business is big and growingAdvertising is a tiny sliver of Amazon's business, but it's one of the company's fastest-growing areas. Amazon's ad business is booming.

☆ Criteo has bet big that e-commerce ads will contribute to $1 billion in revenue by 2025. But a new crop of startups are also coming for those dollars.
▼ + stars: | 2022-11-25 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Adtech firm Criteo is battling for retailers' ad businesses with new competitors like CitrusAd. E-commerce advertising is driving much of Criteo's growth, with the firm hoping to hit $1 billion in revenue from retail media by 2025. Criteo's technology has moved beyond search ads to include display ads and ads that appear off the retailer's site. Not all retailers outsource their ad businesses, creating more competition with CriteoCriteo also faces competition from retailers themselves. Some retailers don't want Criteo or CitrusAd managing their ad businesses and license technology to build ad businesses that they manage themselves.

☆ Criteo's CEO reveals how the adtech firm's retail media business will grow from hundreds of millions in revenue to about $1 billion by 2025
▼ + stars: | 2022-11-01 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Criteo expects its retail media revenue to grow from hundreds of millions to about $1 billion. The firm faces stiffening competition as small startups and The Trade Desk seek their share of retail ad dollars. The new estimate significantly increases Criteo's retail media revenue. Criteo made $172 million from retail media through the first nine months of 2022 for Criteo, according to third quarter earnings. Part of the playbook of winning retail media is getting as many retailers as possible to sign up with an adtech firm.

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