The work is lucrative, Ms. Tan said, and she isn’t planning to stop anytime soon. Besides saving for her later years, Ms. Tan said, she is paying a mortgage and college tuition for a younger child. As of mid-April, the listing had only about 2,700 entries for people 60 or older, he said, and just 174 of those had a TikTok account. Creators who are paid can make anything from a few hundred dollars to tens of thousands to produce content advertising a brand. The money Ms. Krupa has earned for her handful of sponsored videos covers only “fun” items like plants, lottery tickets and clothes, according to her grandson, who manages her TikTok account.

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Persons: Tan, “, ”, Kevin Creusy, Creusy, Krupa Organizations: ”