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Top related persons:
CreatorIQ - 2 That's - 2 Brittni Starr - 2 Starr - 2 Selena Gomez - 1 Gomez - 1 — - 1 Hailey Beiber's Rhode - 1
Top related locs:
SKKN L'Oréal Sephora
Top related orgs:
Brands - 2 CreatorIQ's - 2 Service - 1 Coty - 1 Bloomberg - 1 Fashion - 1 Business - 1 Fast Company - 1

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4 mentions found


☆ The potential $2 billion sale of Selena Gomez's Rare Beauty could make her the next celebrity billionaire
  + stars: | 2024-03-20 | by ( Madeline Berg | ) www.businessinsider.com   time to read: +7 min
Here's how Rare Beauty outdid other celebrity brands — and how it could make Gomez a billionaire. AdvertisementThere are currently at least 40 celebrity beauty brands on the market — all experiencing varying degrees of success. AdvertisementNow, Selena Gomez may be poised to join their ranks and become the next celebrity beauty billionaire. Rare Beauty is exclusively sold at Sephora — meaning a potential buyer would see plenty of room for growth. It's among the most-followed celebrity beauty brands on both Instagram and TikTok, with 7.1 million and 3.6 million followers, respectively.
Persons: Selena Gomez, Gomez, —, Hailey Beiber's Rhode, Addison, Brad Pitt's Le Domaine, Rihanna, Kim Kardashian, Kim, Anncy Rowe, Jeffrey Ten, Scott Friedman, Nikki Eslami, Pascal Le Segretain, it's, Friedman, Mehdi Mehdi, Joyce Kim, Estée Lauder, Elizabeth Taylor's, Rowe, she's, Alex Rawitz Organizations: Service, Coty, Bloomberg, Fashion, Business, Fast Company, Brand, New Theory Ventures, Nyx, L'Oréal Locations: SKKN, L'Oréal, Sephora
☆ 67% of brands are spending more on influencer marketing this year, according to a new survey. Here's where they're diverting funds from and how they're measuring results.
  + stars: | 2023-06-14 | by ( Nhari Djan | ) www.businessinsider.com   time to read: +3 min
Some are diverting the money from other areas, like paid advertising, as overall marketing budgets face scrutiny. Here's what the study said about how and why brands are spending on influencer marketing in 2023. A new study from the creator-focused marketing platform CreatorIQ shows brands are investing more in influencer marketing and seeing results. It found 67% of the companies surveyed increased their influencer-marketing budgets from 2022 to 2023. Most of the brands that increased their influencer-marketing budgets — 76% — were diverting funds away from other marketing activities.
Persons: CreatorIQ, That's, Brittni Starr, Starr Organizations: Brands, CreatorIQ's
☆ Brands are investing more in influencer marketing, pulling funds from other areas like paid ads as overall budgets face scrutiny
  + stars: | 2023-06-12 | by ( Nhari Djan | ) www.businessinsider.com   time to read: +3 min
Some are diverting the money from other areas, like paid advertising, as overall marketing budgets face scrutiny. Here's what the study said about how and why brands are spending on influencer marketing in 2023. Brands are funneling more of their advertising budgets to influencer marketing, new data suggests. A new study from the creator-focused marketing platform CreatorIQ shows brands are investing more in influencer marketing and seeing results. That's despite the increased scrutiny on marketing budgets overall, the report said.
Persons: CreatorIQ, That's, Brittni Starr, Starr Organizations: Brands, CreatorIQ's
☆ Instagram's creator marketplace could see an influx of brand deal opportunities as it opens up to 3rd-party platforms and agencies
  + stars: | 2023-04-11 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +2 min
Instagram is now onboarding third-party influencer-marketing platforms and agencies. Despite being less than a year old, Instagram's test of a creator marketplace has already had its share of ups and downs. That means Instagram's creator marketplace could potentially see an increase in brands and paid opportunities for influencers in the coming weeks. Agencies will be able to communicate with creators directly via Meta's Creator Marketplace. InstagramTikTok's creator marketplace made a nearly identical move in 2021 when it brought on "alpha partners" such as Influential, Whalar, and Captiv8.
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