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☆ What it’s really like to live in Antarctica
▼ + stars: | 2024-05-23 | by ( Lilit Marcus | ) edition.cnn.com time to read: +14 min

The Minnesota native first went to the White Continent in 2007 to work as a janitor at McMurdo Base, one of the three US outposts there. She was one of half-a-dozen people staffing the world’s southernmost post office, UK-administered Port Lockroy. Counting penguins is one of the roles Port Lockroy staff have during their time in Antarctica. Once you get the Antarctica bug, Long and Nelson say, it’s pretty hard to get rid of. In a fast-paced globalized world where everyone is on their phones all the time, Antarctica offers a rare opportunity to live a different kind of life.

Persons: United States –, Keri Nelson, Amundsen, ” Nelson, “, McMurdo, Palmer, Evan Townsend, ” Keri Nelson, ”, Nelson, Scott Base, –, Scott, Keri Nelson “, Chris Long, Long, Laura Bullesbach, Bridie Martin, Laura Bullesbach doesn’t, you’re, You’re, Port Lockroy, Bullesbach, Clare Ballantyne, ” Long, Keri Nelson Long, he’s, vacationer, ” Klaus Dodds Organizations: CNN, United, Antarctic, Minnesota, Base, Scott, Palmer, grownups, McMurdo Base, McMurdo, US, Geographic, Pole, Ocean, Scott Base, Port, Lockroy, Port Lockroy, Electronics, University of London Locations: Antarctica, Chile, Japan, Australia, United States, McMurdo, New, Ross, Amundsen, New Zealand, Russian, South America, Port Lockroy, Lockroy, Port, Denver, China

☆ Africa’s richest man says he needs 35 visas to travel in Africa – way more than a European visitor
▼ + stars: | 2024-05-22 | by ( Larry Madowo | ) edition.cnn.com time to read: +5 min

The 67-year-old entrepreneur’s visa woes have reignited a fresh firestorm about the frustrations of traveling within Africa for Africans. But many African countries still require visas from other Africans and the experience is fraught with discrimination, hostility and sky-high fees. He has also been detained at airports in Kenya and South Africa because of his Nigerian passport. “There’s a fear in richer African countries that people from poorer nations might be looking for a way to permanently move there,” he explains. His new St Kitts passport allows him to go to more African countries than his Nigerian passport.

Persons: Aliko Dangote, ” Dangote, ”, Patrick, Pouyanné, Tayo Aina, Aina, YouTuber, hasn’t, Marco Longari, Alan Hirsch, “, Sotunde, William Ruto, Tayo Organizations: Rwanda CNN, Forum, CNN, African, African Continental Free Trade, Getty, University of Cape, New, Institute, Travelers, East African Community, Kenyan, REUTERS, Reuters Kenyan, St Kitts Locations: Kigali, Rwanda, Nigerian, Africa, “, Benin, The Gambia, Seychelles, Addis Ababa, London, Kenya, South Africa, Caribbean, St Kitts, Nevis, AFP, University of Cape Town, Johannesburg, Southern, West Africa, Abuja, Nigeria, East

☆ TikTok is becoming a new GoFundMe, with views replacing donations to help people get out of debt
▼ + stars: | 2024-05-22 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Read preview"We are paying off each other debt on TikTok," a creator recently declared. The creator, named Yolanda, was gushing about the "pay off each other's debt" trend that seems to have become popular on the app. More than 4,000 videos have been posted under the #payoffdebttrend hashtag on TikTok, with creators asking for help for various reasons including medical bills, student debt, and unexpected costs. The requirements for earning money on TikTok are to have at least 10,000 followers and to have amassed 100,000 video views in the previous 30 days. AdvertisementAccording to creators who previously spoke with BI in 2022, the amount TikTok pays creators varies widely from a few pennies to $17 per 1,000 views.

Persons: —, Yolanda, TikTok, Katya Varbanova, Jake Heisenburg, Heisenburg, commenter, didn't, he'd, Markia Brown, Mark Tilbury, Varbanova, it's, Brown, isn't Organizations: Service, Business, New York Federal Reserve Bank, TikTok, Facebook Locations: TikTok, Experian

☆ Why OpenAI should fear a Scarlett Johansson lawsuit
▼ + stars: | 2024-05-22 | by ( Brian Fung | ) edition.cnn.com time to read: +11 min

“It doesn’t matter if OpenAI used any of Scarlett Johansson’s actual voice samples,” Li posted on Threads. Here, Johansson could accuse OpenAI of illegally monetizing who she is by essentially fooling users into thinking she had voiced Sky. But there’s substantial case law — and one very inconvenient fact for OpenAI — undercutting that defense, legal experts say. According to Johansson, OpenAI approached her to perform as Sky; Johansson declined. While California’s publicity law protects all individuals, some state statutes only protect famous people, and not all states have such legislation on the books.

Persons: Will Scarlett Johansson, OpenAI, Johansson, OpenAI’s, Sam Altman, OpenAI didn’t, demoed, Tiffany Li, Scarlett Johansson’s, ” Li, monetizing, John Bergmayer, “, ”, —, Bette Midler, Midler, Tom Waits, Waits, …, James Grimmelmann, Scarlett Johansson ”, Altman, Sky’s, Johansson ”, Samantha, ‘, ” Grimmelmann, Joel Saget, ” Bergmayer, Dana Rao, Adobe’s, we’re, Jennifer Rothman, ” Rothman Organizations: Washington CNN, University of San, Public, Ford Motor Company, Appeals, Circuit, Frito, Cornell University, Getty, Adobe, FAIR, University of Pennsylvania Locations: University of San Francisco, California, Midler’s, Paris, AFP

☆ Ms Rachel, the YouTuber, launched a campaign to help kids in Gaza and other conflict zones. Then came the angry comments
▼ + stars: | 2024-05-22 | by ( Faith Karimi | ) edition.cnn.com time to read: +7 min

“Hiiii, heeeello,” she chirps while waving cheerfully in social media clips that feature upbeat nursery rhymes, dances and language lessons for preschool children. Instead of her usual smiling, clapping and cheering, the popular social media creator, whose full name is Rachel Griffin Accurso, was in tears. But I can handle this,” she said in a video posted to her accounts last Thursday. In the caption on her tearful May 16 video, Accurso reiterated her concern for all the world’s children. “Palestinian children, Israeli children, children in the US – Muslim, Jewish, Christian children – all children, in every country,” she wrote.

Persons: “, TikTok, Rachel Griffin Accurso, ”, Accurso, wasn’t, –, Rachel, she’d, she’s, Rogers, James Elder, —, Giselle Ugarte, ” Ugarte, influencers Organizations: CNN, YouTube, Democratic, New York Times, United Nations Children’s Fund, UNICEF Locations: Instagram, Gaza, Israel, gaza, Sudan, Ukraine, Democratic Republic of the Congo, New York, Rafah, Palestinian, “

☆ A college basketball player with over 1 million followers shares the email and DM template he's used to get 100 NIL deals
▼ + stars: | 2024-05-22 | by ( Tiara White | ) www.businessinsider.com time to read: +5 min

Read previewCollege basketball player and content creator Connor Printz scored over 100 NIL deals — short for name, image, and likeness — while playing at Claremont McKenna College. From that moment on, Printz was on the hunt for more NIL deals and used several tactics to gain more brand sponsorships. He said he's secured more than 100 NIL deals to date. He said the staff were "shocked" when he disclosed to Claremont McKenna in January 2023 that he'd had over 50 NIL deals. AdvertisementThe email and DM template Printz used to land over 100 NIL dealsPrintz uses a similar outreach template when he contacts brands over email or DM.

Persons: —, Connor Printz, Printz, he's, Claremont McKenna, he'd, didn't, Connor Printz @iamconnorprintz Organizations: Service, Claremont McKenna College, CVS, Reebok, Business, Claremont, Clif Locations: Opendorse, Los Angeles

☆ C. Gordon Bell, Creator of a Personal Computer Prototype, Dies at 89
▼ + stars: | 2024-05-21 | by ( Glenn Rifkin | ) www.nytimes.com time to read: +1 min

C. Gordon Bell, a technology visionary whose computer designs for Digital Equipment Corporation fueled the emergence of the minicomputer industry in the 1960s, died on Friday in Coronado, Calif. A virtuoso at computer architecture, he built the first time-sharing computer and championed efforts to build the Ethernet. He was among a handful of influential engineers whose designs formed the vital bridge between the room-size models of the mainframe era and the advent of the personal computer. He later joined Microsoft’s nascent research lab, where he remained for about 20 years before being named researcher emeritus. He helped make computing much more widespread and more personal.”

Persons: Gordon Bell, Frank Lloyd Wright, Bell, ”, David Cutler Organizations: Digital Equipment Corporation, Datamation, National Science, of Technology, Innovation, Microsoft Research Lab, Mr, Digital, Microsoft Locations: Coronado , Calif

☆ Sundar Pichai says OpenAI might have breached YouTube's terms and conditions to train its text-to-video model Sora
▼ + stars: | 2024-05-21 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +5 min

Read previewOpenAI might've breached YouTube's terms and conditions to train its text-to-video model Sora, says Google CEO Sundar Pichai. "So you felt like they had broken your terms and conditions, or potentially, or if they had, that wouldn't have been appropriate?" Sundar Pichai says he believes OpenAI's Sora breached YouTube's terms and conditions and he is sympathetic to creators whose content is being used to train AI models pic.twitter.com/mF1D6XjYf8 — Tsarathustra (@tsarnick) May 20, 2024Earlier in the interview, Pichai revealed that YouTube was still "following up and trying to understand" how OpenAI had trained Sora. "We have terms and conditions, and we would expect people to abide by those terms and conditions when you build a product, so that's how I felt about it." AdvertisementJohansson said in a statement that she had turned down OpenAI CEO Sam Altman's offer to voice its latest GPT-4o model.

Persons: —, Sora, Sundar Pichai, Nilay Patel, Pichai, OpenAI's Sora, OpenAI, Mira Murati, Joanna Stern, Stern, Murati, I'm, Neal Mohan, Emily Chang, would've, Mohan, didn't, Scarlett Johansson, Johansson, Sam Altman's, Spike Jonze's, We’ve Organizations: Service, Business, YouTube, coy, Google, BI Locations: Amazon, ChatGPT

☆ How Khaby Lame, the world's most-followed TikToker, built his business and where he's headed next
▼ + stars: | 2024-05-20 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The creator started posting short comedy videos during the pandemic, poking fun at people on the internet who make life too complicated for themselves. One of his most popular skits, with 276 million views, shows a person using a knife to peel a banana. "I don't think I have a single sponsor in Italy," Lame said. Lame helped promote Smith's recent film "Bad Boys: Ride or Die" with a short video that amassed 19 million views on TikTok and 111 million on Instagram.

Persons: —, Charli D'Amelio, He's, I've, Rodin Eckenroth, Lame, Shaquille O'Neal, Hugo Boss, Naomi Campbell, Robert Downey Jr, Duke McKenzie, Nicola Paparusso, Paparusso, Lame's, Will Smith, he's, Marco Belardi — Organizations: Service, Business, Academy, Google, Pepsi, CIA Locations: Italian, Northern Italy, Italy, Los Angeles, Milan, TikTok, Hollywood

☆ Belle Delphine earned over $90K selling jars of her bathwater in 2019. PayPal only released her money this week.
▼ + stars: | 2024-05-20 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +4 min

This story is available exclusively to Business Insider subscribers. But PayPal went beyond just shutting down her account. Each jar of bathwater Delphine sold counted as a violation. A PayPal spokesperson said they could not comment on individual accounts but told Business Insider that PayPal dropped its policy on the $2,500 fines about a year ago. Advertisement"If I didn't have any [social media] following, they wouldn't have given my money back," Delphine contended to Business Insider.

Persons: —, Belle Delphine, Delphine Organizations: Service, Business, PayPal

☆ Instagram Is Giving People Meaningless Little Badges for Posting
▼ + stars: | 2024-05-20 | by ( Emily Stewart | ) www.businessinsider.com time to read: +9 min

But an Instagram posting streak is different from, say, exercising every week for a year or doing a language lesson daily, both of which have intrinsic value. You feel good about trying to get in shape or practicing Spanish no matter who sees; that's not the case for Instagram posting. "But to post on Instagram, I'm not like, 'Wow, I'm a great poster.'" Ultimately, the Instagram badges aren't the end of the world. AdvertisementThe Instagram badges aren't widely available for all users yet, and a spokesperson for Meta said they had nothing to share on whether they eventually would be.

Persons: I've, Instagram, Wordle, Meta, Instagram's, Scott Kessler, it's, Ali Grant, Grant, that's, Barasch, I'm, they'd, she'd, —, Emily Stewart Organizations: YouTube, Third, Meta, Facebook, Digital, University of Colorado Boulder's Leeds School of Business, Business

☆ Check out the latest example of Apple's crazy attention to detail
▼ + stars: | 2024-05-20 | by ( Jordan Hart | ) www.businessinsider.com time to read: +2 min

Apple's new Pencil Pro shows the tech giant really thought of everything in its latest launch. The Pencil Pro launched May 7 alongside the new M4 iPad. AdvertisementThe new Apple Pencil Pro comes with a subtle yet surprising new feature. The pencil stylus was launched on May 7 at the "Let Loose" event alongside the new M4 iPad Pro and iPad Air. Apple showed off the capabilities of the new Pencil Pro, but a recent TikTok revealed another feature that highlights the tech giant's attention to detail.

Persons: —, Oliur, Apple didn't Organizations: Pro, Service, iPad, Apple, Business

☆ 3 college athletes explain how LinkedIn can play a 'huge role' in building careers, including scoring brand deals and NIL agents
▼ + stars: | 2024-05-20 | by ( Tiara White | ) www.businessinsider.com time to read: +5 min

LinkedIn is another often-overlooked platform where student-athletes can promote themselves and score brand deals, athletes and experts told Business Insider. Oostburg and Printz told BI they've used LinkedIn to secure NIL brand deals and connect with agents or other professionals they want to work with. College athletes have used LinkedIn to get brand deals and sign with talent agentsOostburg said she landed two sponsorship deals through LinkedIn, including with the Nashville Zoo and a startup called Backhat. Griffin, who's scored more than 30 NIL deals during his career, landed his first through LinkedIn. "If you're doing NIL or not, as a college athlete, you're also a college student," he said, "and LinkedIn is the spot to be for college students."

Persons: —, Tanner Maddox, Sabrina Oostburg, Connor Printz, Jack Adler, Adler, Oostburg, Printz, Raymond, Belmont Athletics Oostburg, hasn't, Samantha Green, Green, Chase Griffin, Griffin, who's, you've Organizations: Service, LinkedIn, Business, Villanova, Belmont University, Claremont McKenna College, College, Nashville Zoo, Belmont Athletics, Athlete, UCLA

☆ Design Popularized by Internet ‘It’ Girls Gets a Pop-up
▼ + stars: | 2024-05-20 | by ( Julia Carmel | ) www.nytimes.com time to read: 1 min

On Saturday afternoon, the multi-hyphenate creatives of Los Angeles found a new reason to line up on Sunset Boulevard. Instead of sipping natural wine outside El Prado or waiting hours for a seat at Pijja Palace, they showed up for the designer Gustaf Westman’s pop-up shop. “I love Gustaf in general,” said Billie Black, 27, a digital creator who snagged the first spot in line. His curvy and chunky mirrors became coveted décor, and his dishware became the standard for internet “it” girls. His objects range from chunky cups ($68) and chunky plates ($58) to curvy mini tables ($750), mini flower mirrors ($2,200), pipe chairs ($1,150) and blob sofas ($3,360).

Persons: Gustaf Westman’s, Gustaf, ”, Billie Black, Mr, Westman Locations: Los Angeles, El Prado, Pijja

☆ Why BORG drinks are dangerous for you
▼ + stars: | 2024-05-20 | by ( Terry Ward | ) edition.cnn.com time to read: +6 min

CNN —If you’ve been to a party lately and haven’t seen someone drinking a BORG, you’re likely not partying with college students. As the drink’s name suggests, “it’s intended to get you extremely drunk.”What Lembke calls the BORG’s “social contagion factor” makes it even more dangerous. BORG posts starring gallon jugs with punny names such as Captain Borgan, Our Borg and Savior, Borgan Donor and Borgan Wallen proliferate on TikTok. Thinking along those lines is part of what makes BORGs potentially dangerous to the people turning to them as a party drink, Lembke said. The fact that BORGS are usually sweetened with a diluting agent such as electrolyte drinks or water flavor enhancers only makes them more dangerous, she said.

Persons: you’ve, haven’t, you’re, BORG, ”, Anna Lembke, Sabrina Grimaldi, ” Grimaldi, “ it’s, “, Grimaldi, Kelly Xiong, Zers, Kelly, ” Xiong, Virginia, Borgan, Borg, Lembke, ” Lembke, It’s, who’s, Terry Ward Organizations: CNN, Capital Poison Center, Stanford University in, University of Pittsburgh, University of Massachusetts Amherst, National Institutes of Health, NIH Locations: Washington ,, Stanford University in California, millennials, Virginia, Tampa , Florida, United States, ” Florida, Tampa

☆ 'Mary & George' creator says finale is 'true to the spirit' of the story despite diverging from history
▼ + stars: | 2024-05-18 | by ( Eve Crosbie | ) www.businessinsider.com time to read: +4 min

The ending used is 'true to the spirit of how Mary and George lived their lives'Moore, who co-wrote the finale with Laura Grace, told Business Insider that for him, the ending was "true to the spirit" of Mary and George's lives — despite the fact that it diverges from history. Nicholas Galitzine as George Villiers in "Mary & George." "There is some level of dramatic license that we've taken, but for me, it feels very true to the spirit of how Mary and George lived their lives." As the series depicts, once Charles became king, George retained his powerful position in court until he himself was assassinated in 1628, at age 35. The finale of "Mary & George" is now streaming on Starz.

Persons: —, Mary, George, King James I, Tony Curran, George Villiers, Nicholas Galitzine, schemed, Mary Villiers, Julianne Moore, Countess, Buckingham, Duke of Buckingham, King James I's, King, James, aren't, Moore, Laura Grace, George's, Rory Mulvey, didn't, Benjamin Woolley's, James I, Woolley, Charles Organizations: Service, Starz, Business Locations: Spain

☆ What life is like in the world’s happiest country, from a 28-year-old who left the U.S. for Finland
▼ + stars: | 2024-05-18 | by ( Jade Ventoniemi | ) www.cnbc.com time to read: +7 min

I feel so fulfilled by my life in Finland. I was introduced to cross-country skiing when I moved to Finland five years ago, and now it is one my favorite hobbies." Finland is the first place I lived after college and the first place my husband and I lived together. You can follow her journey and life in Finland on Instagram or TikTok. Plus, sign up for CNBC Make It's newsletter to get tips and tricks for success at work, with money and in life.

Persons: Jade Ventoniemi, I've, Ventoniemi, Jade Organizations: Southern, NCAA, CNBC Locations: Finland, U.S, Florida, States, Lapland, Kuusamo, Southern USA, American, Lahti

But Nkenge's dream became a reality when she was selected for a one-bedroom apartment through the city's housing lottery in 2023. The New York City housing lottery program helps residents find affordable housing, including rent-stabilized apartments. The Department of Housing Preservation and Development defines affordable housing as housing costs no greater than 30 percent of a single person's or family's income. Nkenge applied to the NYC housing lottery for three years before she got her one-bedroom apartment in Flatiron. Before winning her housing lottery apartment, Nkenge lived in a small one-bedroom in Harlem.

Persons: Nkenge, Mickey Todiwala, That's, I've, It's Organizations: New, of Housing Preservation, Development, CNBC, Housing, Department of HPD's Locations: New Yorker, Bronx, Harlem, New York City, Flatiron, Brooklyn, Manhattan, Nkenge's

☆ AI-generated influencer ads are having a moment. But they won't replace humans, industry insiders say.
▼ + stars: | 2024-05-17 | by ( Marta Biino | ) www.businessinsider.com time to read: +7 min

Read previewThe first time he saw a short-form video ad made entirely using AI, Will Sartorius thought it was "mind-boggling." Sartorius is the CEO of the agency SelfMade, which works primarily with direct-to-consumer brands on social advertising. In March, Sartorius came across a viral ad in the style of user-generated content that was made using the AI tool Arcads. AdvertisementPatricia Redulla is a user-generated content creator. This includes sentences that warn against using generative AI for anything from idea generation to scripts to editing.

Persons: —, Will Sartorius, Sartorius, Ariel Marie, It’s, …, — Beck, ike H, ince, ptions, riel, arie, ould, ake, l, ike, ork, eason, anders, arn Organizations: Service, Business Locations: uman

☆ From discovery to purchase: here's how to activate the full funnel on TikTok
▼ + stars: | 2024-05-17 | by ( Sponsor Post | Sponsored Tiktok For Business | ) www.businessinsider.com time to read: +6 min

In fact, 65% of TikTok users are likely to buy a product that they previously saw on TikTok in the future,[1] and 61% of users have made a purchase either directly on TikTok or online after seeing an ad on TikTok. It's been a pleasure to work with the team at TikTok to develop our content and targeting strategy. The campaign's final phase focused on conversions and utilized TikTok's newest conversion product, Video Shopping Ads. To read more about the impact that short-form video platforms like TikTok have across the marketing funnel, dive into this report from research organization WARC. Sources:1 TikTok Marketing Science EUI TikTok for Full Funnel Research 2023 conducted by Material2 TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material February 2022 (n=17,937).

Persons: we've, It's, Tom Donegan, Sephora, PureGym, Brand, ghd, There's Organizations: PureGym, ghd, Brand, Insider Studios Locations: TikTok, Spain, ghd France, France, creatives

☆ China's property sector won't be a wealth creator moving forward, says KraneShares
▼ + stars: | 2024-05-17 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailChina's property sector won't be a wealth creator moving forward, says KraneSharesXiaolin Chen, head of international at KraneShares, says China's real estate sector is in need of consolidation.

Persons: KraneShares Xiaolin Chen

☆ International Disney parks target U.S. customers with American influencers and bloggers
▼ + stars: | 2024-05-17 | by ( Kat Tenbarge | ) www.cnbc.com time to read: +6 min

As they were originally conceived, Disney's international parks were meant to "bring the unforgettable Disney magic to an international audience," according to the company. While the international parks themselves have always taken steps to accommodate diverse audiences — providing shows and attractions in multiple languages — Disney appears to be marketing the international parks to American audiences in more direct ways. In addition to the content creator efforts, Disney has begun to include its international parks in its own content consumed by Americans. In the Disney+ show "Behind the Attraction," which premiered in 2021, numerous variations on American rides at international parks were discussed and digested for American audiences. Disney creators around the world grew their followings, and demand for content from international Disney parks rose alongside them.

Persons: Peter Pan, Disney, Quincy Stanford, AllEars, Stanford, Emma Kenner, Kenner, Taylor Swift, Rolling Stone Organizations: Disney, Tokyo Disney, YouTube, Disney Parks, NBC, Tokyo Disneyland, Magic, Tokyo Disney Resort, Stanford, Walt Disney Co, Paris La Défense, Rolling, Swift Locations: China, Japan, Tokyo, Shanghai, Hong Kong, U.S, California, Florida, Tokyo ., Paris

☆ Cartoon of Palestinian Boy Inspires, Years After Creator’s Murder
▼ + stars: | 2024-05-17 | by ( Aruna D Souza | ) www.nytimes.com time to read: 1 min

When pro-Palestinian student protesters took over Hamilton Hall at Columbia University last month and renamed it “Hind’s Hall,” the banner they unfurled contained images of a cartoon character created over 50 years ago that symbolizes the resilience of Palestinians. On either side of the text were two images of a barefoot boy with tattered clothes and spiky hair, his back turned to us. The character is called Handala (variously transliterated as Hanzala or Handzala), a name derived from a native plant that is deep-rooted, persistent and bears bitter fruit, and has become a potent symbol of the Palestinian struggle. The image was created by the Palestinian political cartoonist Naji Al-Ali in 1969, one of the most widely read cartoonists in the Arab world, who was murdered in London in 1987. (The case remains unsolved.)

Persons: Naji Al, Ali Organizations: Palestinian, Hamilton Hall, Columbia University Locations: London

☆ Actor who plays Martha in 'Baby Reindeer' says she avoided knowing about the real stalker, and it's a 'shame' viewers have become 'armchair detectives'
▼ + stars: | 2024-05-16 | by ( Eammon Jacobs | ) www.businessinsider.com time to read: +2 min

Read previewJessica Gunning, the actor who plays Martha Scott in "Baby Reindeer," said she "avoid" knowing about the real woman her character was based on. Since it was released in April, "Baby Reindeer" has blown up, and has been watched over 60 million times, according to Netflix. The buzz grew as audiences tried to find the real woman who Scott was based on. Like Richard said when he posted that message on social media, that's not the point of our show." AdvertisementTrue crime shows like "Baby Reindeer" blur the line between entertainment and reality, something that Gunning understands.

Persons: —, Jessica Gunning, Martha Scott, Richard Gadd, Scott, Fiona Harvey, Piers Morgan, Gadd, Gunning, Harvey, I've, I'm, Richard, that's, Sean Foley, That's Organizations: Service, Business, Netflix, Hollywood

☆ MrBeast has broken the curse of influencer success
▼ + stars: | 2024-05-16 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

AdvertisementSome attribute it to dumb luck, but others think Jimmy "MrBeast" Donaldson has changed content creation forever and set a new standard for what content creators can aspire to. Importantly, he is changing how influencers are viewed by traditional media. Jamie Nudelman, a social media growth expert at the digital marketing consultancy Viral Marketing Stars, told Business Insider that Donaldson has become "more powerful than traditional media." Advertisement"Truthfully, Amazon Prime needs MrBeast more than MrBeast needs Amazon Prime," he said. "Most content creators ride on a trend and then get stuck in it," Nudelman said.

Persons: —, Jimmy, MrBeast, Donaldson, MrBeast Donaldson, YouTube's, Jamie Nudelman, Justin Bieber, Liza Koshy, Bo Burnham, Rachel Pedersen, James Charles, Shane Dawson, Jaclyn Hill, Nudelman, It's, influencers, Pedersen, Liz Germain, Germain, Donaldson obsesses, it's, he's Organizations: Service, Business, Amazon Prime, Amazon, Jeffree, Super Locations: tatters

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