CowboyCowboy, the Belgian electric bike maker, is expecting to hit full-year profitability in 2024 even as some of its market rivals are facing financial hardship.
By the third quarter, Cowboy would then have reached profitability on a full-year basis, according to the firm's boss.
It's been termed the "Apple of e-bikes" in the past due to its integration of software smarts in its bikes.
In July, Dutch e-bike firm VanMoof filed for protection from creditors.
Revonte, a Finnish e-bike firm, also filed for bankruptcy and said it is selling its intellectual property.
Persons:
Cowboy Cowboy, Adrien Roose, Roose, we'll, they're, Cowboy
Organizations:
Cowboy Cruiser, Cowboy, CNBC, Apple
Locations:
Belgian, Dutch