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To get "Horizon" made, the former "Yellowstone" star mortgaged his property in Santa Barbara and invested $38 million of his own money. One industry insider told Business Insider they were skeptical: "He won't lose his house, but he's potentially going to lose a lot of money." Doing the math, that means that for every $10 million "Horizon" makes at the box office, Costner and his investors see $4.6 million back. That means to recoup the $30 million Costner invested in marketing the first "Horizon" movie, it will have to make north of $65 million domestically. AdvertisementBusiness Insider contacted reps for Warner Bros. and Kevin Costner to comment on this story but did not receive a response.
Persons: , Kevin Costner's, Costner, Max, presales, Kevin Costner, Rocco Spaziani, It's, Costner isn't, it's Organizations: Service, Business, Warner Bros, Warner, Mondadori, Cannes, International, Variety, BI Locations: American, Santa Barbara, France
Kevin Costner is the latest star to be reminded that passion projects don't always yield big box-office returns. Costner isn't as prominent in the 3-hour movie as marketing would suggestKevin Costner in "Horizon." AdvertisementDespite being the face of the franchise and its star, Kevin Costner isn't actually in a lot of "Horizon." And even though the next "Horizon" movie comes to theaters in August, who's to say audiences will come back? AdvertisementAccording to Variety, Costner and his investors are paying for the "Horizon" marketing, a spend that's around $30 million.
Persons: Kevin Costner, hasn't, Costner, Max, that's, Barbie, John Dutton, Costner isn't, Kevin Costner isn't, Hayes Ellison, who's, Richard Foreman, Warner, George Lucas, Mel Gibson's, , Orson Welles, Francis Ford Coppola, It's Organizations: Service, Business, Paramount Network, Warner Bros, Paramount, CBS, Cannes Film, WB, Army, Variety Locations: Santa Barbara, Yellowstone, American, Utah, Texas , Arizona, Oklahoma
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