All of the largest retailers have activated their accounts, with the notable exception of Costco. That's not to say Costco doesn't have a presence on Threads — it's just not official. Dozens of Costco fan pages have already activated their accounts and are racking up thousands of followers. Unless Threads shows it can drive those two behaviors, it seems the famously frugal Costco will be content to sit this one out. Look no further than its official Twitter account, which contains zero posts and a bio reading, "Our Twitter account is currently inactive.

---

Persons: That's, Costco execs Organizations: Costco, Service, Twitter, Walmart, Kroger, Facebook Locations: Meta, Wall, Silicon