Additionally, there was a significant boost in searches and sales on search channels during the TikTok campaign, with a remarkable 4x increase in daily searches compared to the pre-campaign period. The brand then leveraged TikTok's new end-to-end automation solution Smart Performance Campaign, which maximizes delivery outcomes for businesses. ERGO's campaign shows the effectiveness of scaling your TikTok ad creative to combat fatigue and drive results. If you'd like to learn more about TikTok and the TikTok Ad Awards, sign up for their newsletter. Read about the winners of the Greatest Creative category at the TikTok Ad Awards 2023.

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Persons: TikTok, PureGym, Italy Ray, Cosmétiques, Read Organizations: Agency, Nepa, Value Media, Mobile, Orange, Spain ING, Señora, Banking, ING, CPA, Business, Insider Studios Locations: Europe, Germany, France, Italy, Spain, Poland, TikTok