Molson Coors, best known for brewing Coors Light and Miller Lite, is acquiring Blue Run Spirits, a cult favorite high-end bourbon and rye whiskey brand, for an undisclosed price, exclusively told to CNN.
It’s part of the company’s pivot to becoming a broader beverage company focusing on drinks beyond beer, especially since US spirit sales surpassed beer sales last year for the first time ever.
Blue Run is a Kentucky-based startup that makes premium bourbon whiskeys with prices ranging from $100 to $250 for a bottle.
Molson Coors is buying buzzy bourbon brand Blue Run for an undisclosed price.
Molson Coors' whiskey and bourbon portfolio now consists of three brands.
Persons:
Mike Montgomery, Molson, Devon McKinney, ” Montgomery, “, ”, it’s, Molson’s, Michelle St, Jacques, David Coors, Molson Coors, Blue, Lisa Hawkins
Organizations:
New, New York CNN, Molson Coors, Coors, CNN, Blue, Nike’s Air Force, Molson, Topo, Co, bourbons, Molson Coors Montgomery, Coors Spirits Co, “ Beer
Locations:
New York, Kentucky, Topo Chico, Montgomery, United States