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☆ Returning customers are far more valuable to online retailers than new customers
▼ + stars: | 2016-03-30 | by ( Andrew Meola | ) www.businessinsider.com time to read: +5 min

New customers are certainly important to retailers, but returning customers should mean more. A new report from Monetate reveals that the value of returning customers is greater across numerous product categories, and that value continues to grow every year. Those shoppers leave 34.8% of the time compared to 24.4% for returning shoppers, though that number is up from 23.1% in the year-ago period. So returning customers are clearly important, but longevity is also crucial. Breaks down online spending habits of millennials and teens, including the brands and products they shop for.

Persons: Cooper Smith, Gen X Organizations: Commerce, RJ, Insider Intelligence, Business, eBay Locations: U.S, Greenfield

☆ E-Commerce retailers are losing their customers because of this one critical mistake
▼ + stars: | 2016-03-16 | by ( Andrew Meola | ) www.businessinsider.com time to read: +5 min

E-commerce retailers are losing potential customers at one critical juncture. This shows that e-commerce retailers are coming up short with regard to the checkout process. Technology that helps retailers collect and leverage online shopping cart data is likely to be a worthwhile investment. Proposes a list of solutions that are proven to reduce shopping cart abandonment for online retailers. Forecasts where this trend is going and how shopping cart abandonment will affect retailers — bricks-and-mortars and e-commerce companies alike — in the future.

Persons: Cooper Smith, they've Organizations: Commerce, Business, Insider Intelligence, BI Intelligence, Technology Locations: U.S, SeeWhy

☆ LinkedIn May Not Be The Coolest Social Network, But It's Only Becoming More Valuable To Businesses
▼ + stars: | 2014-07-23 | by ( Cooper Smith | ) www.businessinsider.com time to read: +4 min

LinkedIn has developed a special identity — and utility — as the social network for professionals. BI IntelligenceEngagement is rising fast on LinkedIn, as the social network becomes a content destination. The social network is also high-income and highly educated, and it has a big international presence. Already, a survey from Cogent Research finds that LinkedIn is the preferred social network by a wide margin for building a brand identity. The report also spotlights the opportunities that lie ahead for each social network, and how social media usage compares between the U.S. and international markets.

Persons: Y Combinator, Gerry Tan Organizations: LinkedIn, Business, Insider Intelligence, U.S, Facebook, Twitter

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