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☆ The scourge of customer satisfaction surveys
▼ + stars: | 2024-04-22 | by ( Adam Rogers | ) www.businessinsider.com time to read: +12 min

— is devoted to customer surveys. Other metrics followed: the Customer Satisfaction Score, the Customer Effort Score, measurements of the entire Customer Experience. At the peak of the so-called sharing economy, customer surveys were all-powerful. The glut of customer surveys has created an additional problem for marketers. "We ask for customer feedback on these things all the time, but it's hard for a customer to give you immediate feedback, because a customer doesn't know what quality is yet."

Persons: you've, I'm, They're, Brad Anderson, Fred Reichheld, Nick Lee, James Wagner, It's, Christine Moorman, Lee, That's, it's, hasn't, Anderson Organizations: NPS, Warwick Business School, University of Michigan's Institute for Social Research, Companies, Duke University, Institutional, Board, Health Service Locations: United States, Qualtrics, Bain, Warwick

☆ Autodesk's CMO explains why advertising on the MSG Sphere in Vegas, which reportedly costs $450,000 a day, was worth every penny
▼ + stars: | 2023-11-29 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

@brycebetts132 I've watched every video of the Sphere in Vegas and this new ad is by far my favorite. By comparison, running a billboard campaign in New York's Times Square for one to three days costs between $5,000 and $25,000, according to outdoor advertising company Inspiria Outdoor. A representative for the Sphere Entertainment Company said the company doesn't discuss financials. One TikTok video, which has notched up more than 14,000 likes, declared it " the best Sphere ad ." The Sphere debuted its first advertising campaign in September of this year and has featured brands including YouTube, the NBA, Heineken and Xbox.

Persons: @brycebetts132 I've, ♬, Dara Treseder, Treseder, tentacled, Ryan Reynolds, Otto Desć, Carla Herrero, Herrero Organizations: Autodesk, Marvel, Business, ♬ Marvel Studios, Sphere Entertainment, Autodesk University, YouTube, NBA, Heineken, Xbox, University College London, Mercedes, AMG PETRONAS Formula One Locations: Las Vegas, Vegas, New

☆ Alexandra Bruell — Reporter at The Wall Street Journal
▼ + stars: | 2023-09-28 | by ( Alexandra Bruell | ) www.wsj.com time to read: +1 min

Alexandra BruellAlexandra Bruell covers the news and magazine publishing industry and is part of The Wall Street Journal’s Media and Marketing Bureau in New York. Prior to taking on the publishing beat, Alexandra covered advertising for the Journal. Before joining the Journal in 2016, Alexandra worked as a reporter for Ad Age. There, she wrote about marketing and Madison Avenue, including a series of stories about allegations of kickbacks in the media-buying business. Earlier in her career, she covered the business of consumer marketing for a public relations trade publication.

Persons: Alexandra Bruell Alexandra Bruell, Alexandra Organizations: Journal’s Media, Marketing Bureau, Journal, Netflix, Ad, Madison, Tulane University Locations: New York, newsrooms, New York City

☆ Microsoft announces unified AI assistant, new Surface devices
▼ + stars: | 2023-09-21 | by ( Yuvraj Malik | ) www.reuters.com time to read: +2 min

REUTERS/Rami Amichay Acquire Licensing RightsSept 21 (Reuters) - Microsoft (MSFT.O) on Thursday announced a "unified" artificial intelligence (AI) for its Windows 11 platform and four new Surface devices, upping the appeal of its products spruced with the latest technology. The new AI tool, called Copilot, will work across the company's web and productivity applications Bing, Edge browser, and Microsoft 365 software suite. The updated AI software will roll out with the latest changes to Windows 11 on Sept. 26. It will be available in Microsoft 365 Copilot on Nov. 1, when the highly anticipated enterprise AI tool will be generally available for purchase. Microsoft on Thursday announced three laptops - Surface Laptop Go 3, Surface Laptop Studio 2 and Surface Go 4 For Business - and Surface Hub 3, the newer version of its interactive whiteboard.

Persons: Rami Amichay, Bing, OpenAI's, Panos, Yusuf Mehdi, Yuvraj Malik, Jeffrey Dastin, Maju Samuel Organizations: Microsoft, REUTERS, Big Tech, Apple, GenAI, Thomson Locations: Herzliya, Tel Aviv, Israel, Redmond , Washington, Panos Panay, Bengaluru, San Francisco

☆ Verizon just lost another senior marketing exec
▼ + stars: | 2023-08-22 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Verizon senior vice president of consumer marketing Nina Bibby is set to leave the company. Her impending departure comes months after that of former Verizon CMO Diego Scotti. Verizon's senior vice president of consumer marketing Nina Bibby has decided to leave the business to return to the UK from the US, a spokesperson for the company confirmed. Chief strategy officer and executive vice president Rima Qureshi stepped in to lead the centarl marketing team on an interim basis. Read the full email from Frank Boulben, chief revenue officer for Verizon Consumer Group, about Nina Bibby's departure below:Team -Nina Bibby, SVP of Consumer Marketing, has decided to return to the UK with her family and will be leaving Verizon.

Persons: Nina Bibby, Verizon's, Bibby, Arturo Picicci, Frank Boulben, ., Diego, Rima Qureshi, Hans Vestberg, Nina Bibby's, Nina, Frank Organizations: Verizon, Verizon CMO Diego Scotti . Telecommunications, LinkedIn, Verizon Consumer Group, . Bibby, O2, Virgin Media, Street Journal, Verizon Wireless, Mobile, Consumer Marketing, Revenue Locations: Boulben

☆ A 'major revolution' is underway in the food industry. How to invest in the rise of alternative meat
▼ + stars: | 2023-07-22 | by ( Michelle Fox | ) www.cnbc.com time to read: +12 min

"The food industry is undergoing a major revolution," Telsey Advisory Group analyst Sarang Vora wrote in a June 26 note. The rise, fall and future of plant-based meat Plant-based meat has been around for decades. The firm is forecasting a $450 billion market opportunity for cultivated meat by 2040, perhaps reaching 20% of the global meat market. Investing in cultivated meat For investors interested in getting in on the cultivated meat "revolution," it is still early stages, said Telsey's Vora. Archer-Daniels-Midland also recently announced it is collaborating with Believer Meats on new ways to develop and commercialize cultivated meat products.

Persons: Sarang Vora, Tyson, that's, we've, Alec Lucas, Laine Clark, it's, Clark, We'll, Hiral Patel, Brazil —, Institute's Clark, We're, It's, Telsey's, Kellogg, Steve Cahillane, Steakholder, Ben Haynor, — CNBC's Michael Bloom Organizations: Advisory, Department of Agriculture, Foods, McKinsey & Company, Tyson Foods, Kellogg, Global, Food Innovation, Whole Foods, Food Institute, CNET, Barclays, McKinsey, Daniels, Midland, Reuters, Steakholder, Global Partners Locations: Jordan, United States, U.S, Norway, China, India, Brazil

☆ Microsoft adds $154 billion in market value after it announces $30 per month AI subscription
▼ + stars: | 2023-07-18 | by ( Matthew Fox | ) www.businessinsider.com time to read: +3 min

Microsoft stock surged as much as 6% on Tuesday after the company unveiled an AI subscription for its Office 365 platform. The software giant will charge $30 per month per user to have AI capabilities integrated into its Microsoft Office platform. At its peak on Tuesday, Microsoft added $154 billion to its market value, which is bigger than Morgan Stanley. Investors cheered the move and the company's apparent pricing power, with Microsoft stock adding as much as $154 billion to its market valuation at its peak on Tuesday. Microsoft stock hit a record high of $366.78 in Tuesday trades and was on track to close at its highest level ever.

Persons: Morgan Stanley, Yusuf Mehdi, Dan Ives, Ives Organizations: Microsoft, Service, Intel, Honeywell, Bing Locations: Wall, Silicon, Copilot, OpenAI

☆ AI-Targeted Internet Advertisements Fueling Looming Addiction Crisis
▼ + stars: | 2023-07-13 | by ( Albert Fox Cahn | ) www.businessinsider.com time to read: +13 min

A new breed of direct-to-consumer services is aggressively using targeted ads to sell habit-forming medications. In short, AI and surveillance capitalism, which empower today's targeted ads, have joined forces with the deadly OxyContin playbook. As the Journal reported, after ADHD medications grew to 20% of the VC-funded company's business, driving a $4.8 billion valuation, things came crashing to earth. We as a society may have come to accept being stalked by targeted ads, but consequences are much graver when the product itself is a danger. But above all, we need rules that ban targeted ads for drugs that can get patients hooked.

Persons: Taylor Swift, they're, haven't, Van Zee, OxyContin, prescribers, Dr, David Sack, Anthony Yeung, recreationally, Yann Poncin, shih, Ryan Haight, Ryan Haight Act's, Albert Fox Cahn Organizations: Circle, Purdue, American, of Public Health, Sackler family's pharma, Physicians, Yale School of Medicine, Bloomberg, Drug Enforcement Agency, Department of Health, Human Services, Ryan, Twitter, FDA Locations: Canadian, California, United States, New Zealand, New York

☆ Microsoft says Bing can be default search engine for ChatGPT users
▼ + stars: | 2023-05-23 | by ( Jordan Novet | ) www.cnbc.com time to read: +2 min

Microsoft said Tuesday that it will offer Bing as the default search engine in OpenAI's viral ChatGPT chatbot. "ChatGPT will now have a world-class search engine built-in to provide timelier and more up-to-date answers with access from the web," Mehdi wrote. "Now, ChatGPT answers can be grounded by search and web data and include citations so you can learn more — all directly from within chat." Microsoft is trying to expand the use of Bing, which has for years struggled to gain market share from Google. Microsoft said developers will be able to build plugins that work in ChatGPT, Bing and its Copilot chatbot coming to Microsoft 365 apps such as Word and Excel.

☆ Microsoft opens up Bing access and adds chat history and export features
▼ + stars: | 2023-05-04 | by ( Jordan Novet | ) www.cnbc.com time to read: +4 min

Microsoft said Thursday that it's dispensing with the waiting list it has had in place for the past three months for its revamped Bing search engine, allowing anyone with a Microsoft account to use it. Kumar said the company will provide more details on how developers can build for the Bing chatbot at its Microsoft Build developer conference, which starts on May 23. That means Google has yet to allow people to use the Bing chatbot from Google's dominant Chrome browser. Microsoft includes Edge in its Windows 10 and Windows 11 operating systems, and the default search engine in Edge is Bing. may ruin Alphabet's only real business: Google Search, says CIC Wealth's Malcolm Ethridge

☆ Credit Suisse's $3.2 billion cut-price sale signals an ongoing crisis that could expose unicorn fintechs
▼ + stars: | 2023-03-20 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +5 min

The firesale of Credit Suisse to UBS is putting the banking world on high alert. A $54 billion loan from the Swiss National Bank wasn't enough to keep Credit Suisse afloat, and UBS stepped in. Credit Suisse suffered idiosyncratic problems, such as a spying scandal involving former CEO Tidjane Thiam, as well as crises relating to its relationships with hedge fund Archegos Capital and financial group Greensill Capital. "There's already a lot of soul searching about what fintech business models are," says Paul Rolles, an ex-Morgan Stanley managing director and cofounder of money-management service HyperJar. Rolles believes the banking issues of the past couple of weeks are as much about confidence as intrinsic issues.

☆ A UGC creator made an extra $25,000 in 10 months explains what it takes to start making an income: 'This is a business, not a get rich quick scheme'
▼ + stars: | 2023-03-12 | by ( Jason Lalljee | ) www.businessinsider.com time to read: +7 min

User-generated content, or "UGC" are videos creators sell to brands for use on the company account or as paid advertisements. Because of that difference, unlike influencers, UGC creators don't need a large following of their own to get started. For the companies, it's a much cheaper option as UGC creators are essentially writers, makeup artists, talent, and crew in one — a bargain compared to an ad agency. In addition to these deals, many UGC creators have begun charging for coaching calls and courses. She's also pitching UGC content that would allow her to get paid to travel with her whole family.

☆ FTC bans online mental health company BetterHelp from sharing user data for targeted ads, as federal crackdowns on info misuse intensify
▼ + stars: | 2023-03-02 | by ( Aaron Mcdade | ) www.businessinsider.com time to read: +4 min

The FTC announced a settlement with BetterHelp over allegations of sharing user data with third parties. BetterHelp will be banned from sharing the data with outside parties for advertising, and pay $7.8 million in partial refunds. Users who signed up from August 2017 through 2020 may have had their data improperly shared, per the FTC. He continued: "Instead, BetterHelp betrayed consumers' most personal health information for profit. The company was similarly banned from sharing the health information of its users with advertisers, and agreed to pay a $1.5 million fine.

☆ Premarket stocks: Meme stocks have revolutionized investor days
▼ + stars: | 2023-03-01 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +8 min

But they’re also bowing to pressure from retail investors to be more transparent. What’s happening: Investor days evolved from analyst days — meetings that large, public companies historically held privately for their core institutional investors and Wall Street analysts. But the recent influx of retail investors into the stock market has changed that. “A lot of these companies know they need to focus on retail investors now,” said Katie Perry, general manager of investor relations at investing platform Public. ▸ Tesla’s first-ever investor day will be live-streamed Wednesday from its Gigafactory in Austin, Texas.

☆ iPhone users will soon be able to send iMessages through their PCs
▼ + stars: | 2023-02-28 | by ( Britney Nguyen | ) www.businessinsider.com time to read: +4 min

Phone Link for iOS will let iPhone users send and receive iMessages on their Windows devices. Despite not being able to share photos on Phone Link, iCloud Photos is already integrated into the Windows 11 Photos app. Messages sent from Phone Link appear as iMessages on iPhones, Yusuf Mehdi, Microsoft's head of consumer marketing, told The Verge. "It's something we've been wanting to do for a long time," Mehdi told The Verge about bringing iOS users to Phone Link. However, Apple hasn't budged towards switching to RCS, and CEO Tim Cook has previously said he doesn't hear many Apple users request a change to texting between iPhones and Androids.

☆ Barclays nabs a former Goldman Sachs Marcus exec to lead its US cards and partnerships business
▼ + stars: | 2023-02-01 | by ( Dakin Campbell | Carter Johnson | ) www.businessinsider.com time to read: +4 min

Goldman Sachs' consumer business is under pressure as CEO Solomon pivots. Villone will join Barclays this April from Goldman Sachs Marcus, where he was a managing director and led global operations and consumer delivery for the Wall Street firm's consumer business. A pivot for Goldman Sachs and MarcusVillone's departure for Barclays also comes as top Goldman Sachs leadership telegraph a retreat from core parts of its consumer business. Goldman Sachs' consumer business was particularly impacted when the firm laid off roughly 3,000 employees last month, or roughly 6% of its workforce. Do you work on Wall Street or at Goldman Sachs or Barclays?

☆ More Companies Are Hiring CMOs With Performance-Marketing Backgrounds
▼ + stars: | 2023-01-17 | by ( Patrick Coffee | Destination Xl Ceo Harvey Kanter | ) www.wsj.com time to read: +6 min

Companies looking to hire CMOs and other top-level marketing executives amid an economic downturn are increasingly favoring candidates with deep experience in so-called performance-marketing. Performance-marketing campaigns push consumers to take a specific action, such as clicking a link or providing an email address, while brand marketing aims to increase awareness of a company and shape perceptions of that business. The trend will create a challenging job market for senior executives whose careers have centered on more traditional, brand-based marketing. “If we are awesome at performance marketing and don’t understand what it means to engage a consumer—in reality that means brand-level marketing as well—we will lose,” Mr. Kanter said. PREVIEWIndustry leaders frequently debate whether brand and performance marketing should be separate disciplines run by different people.

☆ How Silicon Valley and Madison Avenue are remaking the world of advertising
▼ + stars: | 2022-12-19 | by ( Cnbc.Com Staff | ) www.cnbc.com time to read: +5 min

The Covid years led many organizations to finally understand just how important digital transformation was to their business future. But now, there's a rebalancing taking place in the advertising business, with firms merging the best of digital with the physical world of customer relationships that remains critical. But use of technology and greater emphasis on digital marketing has led firms like ServiceNow to find new and better ways to reach customers through a journey, so to speak. AI in advertisingAs digital immerses the world of marketing, it can be applied to physical events and that's something ServiceNow learned firsthand through a series of conferences it hosts. Look outside ad industryPark advises companies to look beyond his experience, or any advertising-specific case study, for new ideas.

☆ Ad campaigns on Netflix's cheaper ad-supported tier have missed targets and the streamer is letting advertisers take their money back
▼ + stars: | 2022-12-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Some advertisers' campaigns on Netflix's new ad-supported tier have fallen significantly short of expectations. The streamer was aggressive in signing on advertisers but didn't market the tier with viewers before launch. One month into Netflix's launch of a cheaper, ad-supported tier, it's running into some growing pains. Netflix is letting advertisers take money back after some ad campaigns fell short of their viewer targets, with some delivering around 70% of their estimated targets while others hit as little as half that, according to multiple ad agency execs. Netflix estimated the ad tier would have 40 million viewers by late 2023, the Wall Street Journal reported.

☆ These discounted e-commerce stocks could be winners this holiday season. Here’s why
▼ + stars: | 2022-11-24 | by ( Christina Cheddar Berk | ) www.cnbc.com time to read: +8 min

The National Retail Federation expects holiday sales growth of about 6% to 8% over 2021 — about in line with inflation. Adobe Analytics is predicting U.S. online sales during November and December will grow 2.5% from last year. "The last few years, we actually saw an incredible amount of sales demand momentum, if you will, really early in the season." Her observations, which are based on data from hundreds of clients she works with, echo findings from Adobe Analytics, released Wednesday, that show a slow start to online sales in November. "I think [investors] should expect a continued commitment to sustainable growth and what we mean by that is sort of aggressive, ambitious growth coupled with expanding profitability," he said.

☆ Tripadvisor Names Its First CMO Since 2018
▼ + stars: | 2022-11-15 | by ( Patrick Coffee | ) www.wsj.com time to read: +4 min

Tripadvisor Inc. has hired John Boris as its first chief marketing officer in more than four years as the online travel company hopes to serve consumers who are willing to pay more to book flights and hotels. Mr. Boris had been chief growth officer at Australian blockchain gaming startup Immutable Pty. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. Its marketing expenses rose 58% to $234 million during the same period thanks, in part, to an increase in search-engine marketing, according to the company’s earnings report. Tripadvisor also recently replaced its retiring chief financial officer with Mike Noonan, formerly of dieting app Noom.

☆ TikTok Hires Former NBA CMO as Its New Marketing Chief
▼ + stars: | 2022-11-08 | by ( Katie Deighton | ) www.wsj.com time to read: +3 min

ByteDance Inc.’s TikTok named the National Basketball Association’s former top marketer, Kate Jhaveri, as its global head of marketing as the video-sharing platform aims to continue its growth. Ms. Jhaveri will oversee the social-media platform’s consumer and brand marketing, reporting to Vanessa Pappas, TikTok’s chief operating officer, the spokeswoman said. Ms. Jhaveri also will head up TikTok’s marketing to content creators on the platform, and will work closely with Sofia Hernandez, TikTok’s global head of business marketing. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. Ms. Jhaveri had been chief marketing officer of the NBA from 2019 until August this year.

☆ NBA Hires CMO From Paramount as It Pushes Digital Products
▼ + stars: | 2022-10-27 | by ( Katie Deighton | ) www.wsj.com time to read: +2 min

The National Basketball Association named media executive Tammy Henault to be its chief marketing officer as it sharpens its focus on its direct-to-consumer platforms. Ms. Henault joins the NBA after eight years at Paramount Global, where most recently she was senior vice president overseeing consumer marketing for the media company’s streaming platform, Paramount+, and led marketing strategy for its launch. She previously held marketing posts overseeing digital products at New York Times Co. and Time Inc. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. It also added NBA ID, a free membership program, to its roster of direct-to-consumer subscriptions products.

☆ Relevize helps companies maximize their revenue through channels like LinkedIn and Facebook. Check out the 15-slide deck it used to raise $6 million from Insight Partners.
▼ + stars: | 2022-10-19 | by ( Riddhi Kanetkar | ) www.businessinsider.com time to read: +2 min

Relevize simplifies the distribution of marketing campaigns via partner channels like LinkedIn. A startup that enables companies to optimize their marketing and revenue streams through partner channels has raised a $6 million seed round from Insight Partners. Relevize aims to make the process of sellers interacting with multiple partner channels less complex by collating all digital campaigns into a single platform. Companies can choose to onboard new partner channels through Relevize, and based on the data provided on their campaign outreach, amend their marketing strategies. "We also sell our software directly to resale partners so that they can use it to more effectively manage and track the leads they receive through digital programs," Nardella told Insider.

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