Amaurys Grullon is the founder of Bronx Native, a clothing company inspired by the New York City borough.
In 2016, he set out to try and change people's perceptions with the launch of Bronx Native, a company that creates and sells Bronx-themed clothing, including shirts, hats, and, other gear.
As soon as he opened his retail space, other Bronx boosters, New York City devotees, and visitors started flocking.
He also turned a friend's basement into "the Bronx Native fulfillment center," he says, so he could process the growing number of online orders.
He's also focusing on the culture-building part of his business, such as his Bronx Native record label.
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