CNBC's Investing in Space newsletter offers a view into the business of space exploration and privatization, delivered straight to your inbox. Looking at Intuitive Machines ' Odysseus spacecraft, you may have noticed any one of four fairly visible images: The American flag, NASA logo, Intuitive Machines logo … and a Columbia Sportswear logo. Of course, Columbia wasn't just involved to keep a moon lander comfortable with its jacket liner. "A technology that's good enough to get a lunar spacecraft to the moon, that you can wear in your everyday life? Pioneers in space – I would have never attached that to our company, say, 5 years ago," Boyle added.

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Persons: CNBC's Michael Sheetz, Joe Boyle, We've, Boyle, Columbia wasn't Organizations: Columbia, NASA Locations: Columbia