LOS ANGELES — Former Southern California football star Reggie Bush has filed a lawsuit against his school, the NCAA and the Pac-12 in a bid to recoup money made on his name, image and likeness during his career with the Trojans two decades ago. “It’s about setting a precedent for the fair treatment of all college athletes. Bush forfeited his Heisman in 2010 after USC was hit with massive sanctions partly related to Bush’s dealings with two aspiring sports marketers. There is a settlement agreement in place to pay $2.78 billion to hundreds of thousands of college athletes. The NCAA changed its rules in 2021 to allow athletes to make money through sponsorship and endorsement deals after fiercely fighting against it for decades.

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Persons: Reggie Bush, Reggie Bush’s, ”, Evan Selik, “, ” Bush, Bush, ” Levi McCathern, USC didn’t, Denard Robinson, Braylon Edwards Organizations: ANGELES, Former Southern California, NCAA, USC, Heisman, Trust, Coliseum, Associated Press, Michigan, Big Ten, NC, Collegiate Licensing Company