BeReal recently posted a job ad for its first-ever communications and marketing lead. Social-media experts said it's probably too late for BeReal to recapture its early buzz. BeReal, the French photo-sharing app startup, is set to make its first-ever marketing hire but social-media experts say it may be too late to recapture the early buzz. But BeReal appeared to have missed its moment to capitalize on its surge in popularity in 2022, experts have said. Ultimately, it could be too late for BeReal to turn itself around without a substantial pivot, experts said.

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Persons: BeReal, it's, they've, Colin Kennedy, influencers, Kennedy, Paul Armstrong, Armstrong Organizations: US App Stores Locations: BeReal, Europe