How Carhartt Survived a Changing Workforce When Carhartt launched its line of workwear over a century ago, 69% of America’s workforce was devoted to occupations like farming, mining and manufacturing.
Today, the brand is spotted on models, rappers and even former presidents, despite never swaying from its core strategy.
Photo illustration: MacKenzie Coffman
Persons:
Carhartt, MacKenzie Coffman