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Harris’ campaign is pouring more money and effort into advertising, targeted messaging and on-the-ground organizing. “One in five Latino voters in this election are going to be voting for the first time, so they’re forming their opinions about the candidates. English is predominantly our first language,” Enriquez said on a Trump campaign press call earlier this month. “A full 55% of Latino voters had not heard from anybody, not just candidates, but nonpartisan or any other type of organization. The Latino Victory Fund on Saturday kicked off a plan to bus volunteers from New York to Pennsylvania to engage with the state’s more than 400,000 eligible Latino voters.

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Those were among the driving questions leading up to the midterm elections about Latino voters. Latino voters have long had themes attached to them for elections. Greg Abbott, who declared he would get more than half of Texas' Hispanic vote, finished with 40 percent, 2 percent less than in his last election. That helped create a "bridge opportunity" with Latino voters, said Sanchez, also a University of New Mexico political science professor. George W. Bush was elected with 35% of the Latino vote and did even better in getting re-elected with 40% of the Latino vote.

Young Latino voters were a crucial voting bloc in slowing down the so-called Republican red wave in the 2022 midterm elections, according to early exit polls. Thirty percent of young Latino voters favored the Republican House candidate. Additionally, 41% of young Latino voters identify as liberal, while 34% identify as moderate and 25% as conservative. Young Latino voters under 30, alongside young Black voters, showed stronger support for Democrats on Election Day compared to young white voters, according to the analysis by CIRCLE. "The ranking for those two states is really heavily influenced by the big presence of young Latino voters," Medina said.

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