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☆ Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business
▼ + stars: | 2024-05-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Video ads within Roblox are similar to real-world digital out-of-home advertising. A Roblox Portal Ad for a "Teenage Mutant Ninja Turtles" pizza party experience. Roblox/GamefamRoblox's partnerships boss, Christina Wootton, previously told Business Insider that while 2023 was a year of testing, 2024 would be the "year of scale" for its ads business. Roblox ads are labeled and can only be served to users over the age of 13, the company said. "If you literally just slap ads within the game, people are going to run a mile," Litman added.

Persons: Roblox, we'll, Stephanie Latham, Christina Wootton, Michael Guthrie, Latham, Ben Fox, David Vesper, it's, Nathan Pillot, Pillot, It's, Michael Litman, Litman Organizations: Business, Walmart, Warner Bros . Pictures, HUGO, Meta, Yahoo, Google, Social, viewability, Media.Monks, Logitech Locations: Roblox

☆ Roblox is leaning into advertising and just made a big hire from Meta to get closer to marketers
▼ + stars: | 2023-10-02 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Roblox introduced Immersive Ads earlier this year with two initial formats. Image Ads are non-clickable static images that appear within a Roblox experience, while Portal Ads are images with a door that teleport users to other Roblox experiences and games. Roblox developers earn a portion of the revenue generated by Immersive Ads in the form of Robux, Roblox's in-game currency. Roblox has said it plans to open up the Immersive Ads self-service ad platform to more advertisers later this year. Alongside Immersive Ads, marketers can work with Roblox to create their own virtual experiences in the platform.

Persons: Stephanie Latham, Latham, Christina Wootton, Wootton, Roblox, Uber, Brent Koning, Nilesh Ashra, You've Organizations: NARS, Spotify, Nascar, Gucci, Brands, Netflix Locations: Meta, North America, Roblox's, Roblox, Sunsilk City

July 14 (Reuters) - Roblox Chief Business Officer Craig Donato is leaving gaming and metaverse company Roblox (RBLX.N), the company told Reuters on Friday. Donato has been at Roblox nearly seven years and will be departing at the end of the summer, the company said. The company said it promoted Christina Wootton to Chief Partnerships Officer, who will oversee all the company's business relationships, in the wake of Donato's imminent departure. Wootton has been at the company since 2014 and has worked with large brands and corporations including Gucci, Nike, Netflix and Disney to develop a presence in the Roblox metaverse, the company said. "We firmly believe that all brands will eventually have a presence on Roblox," Wootton said in a statement.

Persons: Craig Donato, Donato, Christina Wootton, Wootton, Arvind KC, Anna Tong, Edmund Klamann Organizations: Reuters, Gucci, Nike, Netflix, Disney, People, Systems, Thomson Locations: Roblox, San Francisco

☆ Gen Z-ers are using their own metaverse avatars as inspiration for their real-life clothing choices, as the digital fashion space grows in popularity
▼ + stars: | 2022-11-02 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +4 min

But on the gaming platform Roblox, users can adorn their digital avatar with a Lola handbag for just under $10. Three out of 4 were willing to spend money on digital fashion, with one in 4 admitting to spending between $20 to $100 on a single item. She believes that number is going to continue increasing as the digital fashion space evolves. RobloxBy 2030, the digital fashion space is poised to be worth $50 billion, according to projections by Morgan Stanley. There are more than 100 brands that have created handbags, shoes, and other clothing items for Roblox, according to Wootton.

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