A group of 20 leading tech companies on Friday announced a joint commitment to combat AI misinformation in 2024 elections.
The industry is specifically targeting deepfakes, which use deceptive audio, video and images to mimic key stakeholders in democratic elections or to provide false voting information.
Microsoft , Meta , Google , Amazon , IBM , Adobe and chip designer Arm all signed the accord.
News of the accord comes a day after ChatGPT creator OpenAI announced Sora, its new model for AI-generated video.
The accord reflects the industry's effort to take on "AI-generated election misinformation that erodes trust," he said.
Persons:
Sam Altman, OpenAI, Sora, Kent Walker, Christina Montgomery
Organizations:
Economic, Microsoft, Meta, Google, IBM, Adobe, Tech
Locations:
Davos, Switzerland