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Christian Oestlien - 1 Sean Evans — - 1 Ian Trombetta - 1 Nielsen - 1 Tom Rogers - 1 Rogers - 1 Sundar Pichai - 1
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☆ YouTube stars help NFL bring in more viewers, league says
  + stars: | 2024-02-09 | by ( Zach Vallese | ) www.cnbc.com   time to read: +3 min
YouTube bet big on the NFL to boost its subscriber base, and content creators have been key to that push. After YouTube committed $2 billion per year to secure the rights to NFL Sunday Ticket, YouTube TV grew from 5 million subscribers in 2022 to more than 8 million this year. Enlisting some of YouTube's top creators to promote NFL Sunday Ticket helped drive engagement among tens of millions of users, the league said. A subscription to YouTube TV costs $73 per month, with an additional annual fee of $349 for access to NFL Sunday Ticket. YouTube TV enlisted familiar YouTube stars including lifestyle creators, vloggers and sports creators to attract new audiences to the NFL.
Persons: Christian Oestlien, Sean Evans —, Ian Trombetta, Nielsen, Tom Rogers, Rogers, Sundar Pichai Organizations: YouTube, NFL, NFL Sunday, Netflix, Disney, Nielsen Locations: U.S
☆ Here's what NFL 'Sunday Ticket' will cost through YouTube TV
  + stars: | 2023-04-11 | by ( Lillian Rizzo | ) www.cnbc.com   time to read: +3 min
For those who already subscribe to YouTube TV, which costs $72.99 a month, the base "Sunday Ticket" package will cost an additional $349 for the season. And though you can bypass the YouTube TV subscription and still snag Sunday Ticket, it will come at a cost. YouTube TV became the newest home of the Sunday Ticket package in December, in a deal that will see the tech giant shell out roughly $2 billion annually for the rights, CNBC previously reported. There was a real opportunity to price this in a smart way, and we worked really closely with the NFL," Oestlien said. The package cost $79.99 a month for the base option, or $149.99 a month for extra features, on top of a DirecTV subscription.
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