Chris Michael started a karaoke channel on YouTube as a way to repurpose his "soundalike" content. With that many subscribers, the YouTube channel could generate enough revenue through ads to make it a worthwhile deal for the rights holders. That started a long chain of conversations with music labels, publishers, and rights holders. This gave rights holders the tools and reassurance they needed to do deals with people like us. We currently provide karaoke on YouTube but want to provide a bigger karaoke experience — that's our next project.

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Persons: Chris Michael, Michael, —, we'd, we're Organizations: YouTube, Service, iTunes, Sing Locations: North West London, Indonesia, Philippines, South America