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☆ How Ally Financial made women's sports a key focus in its marketing strategy and how it's measuring the results
▼ + stars: | 2023-07-24 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +4 min

Ally Financial made a pledge last year to invest equally in men's and women's sports media. The company is dropping a commercial featuring female athletes during the FIFA Women's World Cup. A year ago, an internal audit by Ally Financial revealed the company had spent 90% of its sports-media marketing budget on men's sports. The brand also signed 10 female athletes to create Team Ally, a group that posts about one another's games and increases visibility for women's sports. Notre Dame lacrosse player Kasey Choma, who's also part of Team Ally, is featured scoring a goal.

Persons: Ally Financial, Billie Jean King, Sophia Smith, Stephanie Marciano, it's, Ally, Marciano, Kasey Choma, who's, Choma, she's Organizations: FIFA, US Women's National Team, Ally, Labs, CBS, ESPN, INC, Fox, Notre Dame, Yale, III Locations: men's, Australia, New Zealand, US, Germany

☆ Ally Financial made a huge commitment to invest in women's sports. Here's how it's going.
▼ + stars: | 2023-07-20 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +4 min

Ally Financial made a pledge last year to invest equally in men's and women's sports. The company is dropping a commercial featuring female athletes during the FIFA Women's World Cup. The brand also signed 10 female athletes to create Team Ally, a group that posts about one another's games and increases visibility for women's sports. Its latest effort, the Women's World Cup commercial, will premiere on Fox and run throughout the year. Notre Dame lacrosse player Kasey Choma, who's also part of Team Ally, is featured scoring a goal.

☆ Christmas vacations: 15 of the best places to go
▼ + stars: | 2022-12-03 | by ( Cnn Staff | ) edition.cnn.com time to read: +13 min

The Bath Christmas Market has a multitude of wooden chalets selling distinctively British handmade crafts in a quaint Georgian setting. Bogotá, ColombiaA woman dressed as Santa Claus sits next to a Christmas tree and a Christmas star at Bolivar Square in Bogota. Salzburg and Oberndorf, AustriaThe Christmas Market and associated festivities in Salzburg are really something to sing about. Dating back to 1570, Strasbourg claims to be the oldest Christmas market in France and one of the oldest in Europe. damianalmua/Adobe StockThe traditional Christmas colors of red, green and white take on an entirely new meaning in New Zealand.

Persons: CNN —, Santa Claus, Claus, ”, Allan Baxter, Jesus, Jane Austen, Jane Austen Centre –, Austen, Melchior, Gaspar, Balthazar, Roy Rochlin, Bergdorf Goodman, Wangari Maathai, Fernando Vergara, “ Ruta, John’s, Miguel de Allende, Mary, Joseph, “ posada ”, Mozart, White Organizations: CNN, Bath Abbey, Jane Austen Centre, The, Royal, Catholic, Rockefeller, Getty Images Rockefeller, New York, Radio City, Columbus Circle, Fashion’s, Saks Fifth, Macy’s Herald Square, Kenyan, Park, Nuremberg, Toy Museum, Bolivar, Downtown, Malta Toy Museum, Quebec City, Adobe, Nord Expe, Mexico Piñatas, UNESCO, ”, Santa Locations: England, Philippines, Rovaniemi, Lapland, Finland, Santa, Bethlehem , Pennsylvania, Philadelphia, New York City, Bethlehem, Moravian, Bath, “, Fernando , Philippines, Asia, San Fernando, Catholic Philippines, Manila, of Bethlehem, Barcelona, Spain, Santa Eulalia, New York City New York, Central Park, Macy’s, Nairobi, Kenya, Nuremberg, Germany, German, Bogotá, Colombia, Bogota, Christmastime, Malta, Downtown Valletta, Quebec City, Canada, Petit Champlain, Quebec, Old Quebec, Sentier, Nord, Miguel, Mexico, posadas, ponche, Piñatas, Salzburg, Oberndorf, Austria, ” Salzburg, Bavaria, Strasbourg, France, Europe, Queenstown , New Zealand, New Zealand, Queenstown, Wakatipu

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