DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
I've - 2 Steve Jobs - 2 “ - 2 Ridley Scott - 2 — - 1 Daniel Bennett - 1 that's - 1 Let's - 1
Top related locs:
LA New York Steve Theranos Arizona Silicon
Top related orgs:
Apple - 3 Service - 1 DX - 1 Business - 1 Companies - 1 New - 1 New York CNN - 1 Apple Computer - 1

Search resuls for: "Chiat"


6 mentions found


☆ I was a personality hire. We get away with doing less work, but you can't deny our value to the office.
  + stars: | 2024-04-10 | by ( Jane Zhang | ) www.businessinsider.com   time to read: +7 min
Difference between a personality hire and a good personality. There's a difference between a personality hire and someone who just has a good personality. We can get away with doing less workAs a personality hire, you can get away with not being as competent and doing half of your job. Companies need personality hires to build their company cultureCompanies that take pride in having "disruptive" and different work cultures need personality hires because otherwise, who's going to build that culture? AdvertisementUltimately, being a personality hire doesn't mean you're bad at your job; it just means your personality helped you get hired.
Persons: —, Daniel Bennett, that's, Let's, I've, they'd, aren't, Zs, Personality, Bennett, I Organizations: Service, DX, Business, Companies Locations: LA
☆ You almost never saw the most famous Super Bowl ad of all time
  + stars: | 2024-02-12 | by ( Chris Isidore | ) edition.cnn.com   time to read: +5 min
New York CNN —The most famous – and arguably the best – Super Bowl ad in history, the Apple “1984” ad, was nearly killed by the company for whom it was made. But Apple’s board of directors hated the 1984 ad, according to some of the ad executives who worked on the campaign. They hated it so much, in fact, that they ordered the agency that made it, Chiat/Day, to sell off the time they had already purchased on that year’s Super Bowl, rather than run the ad. He said it also changed the way that companies thought about Super Bowl ads in the 40 years since it aired. Chiat/Day, the agency that created the ad people are still talking about 40 years later, was fired by Apple soon afterward.
Persons: ”, ’, it’s, Lee Clow, Steve Jobs, Steve, ‘, ’ ” Clow, “, Jobs, John Scully, ” Clow, ” Apple, Clow, Frazer Harrison, Marcus Collins, ’ ”, Ridley Scott, Scott, Scully Organizations: New, New York CNN, Apple, Apple Computer, Global, Getty, University of Michigan, Super, Pepsico Locations: New York
☆ 40 Years Ago, This Ad Changed the Super Bowl Forever
  + stars: | 2024-02-09 | by ( Saul Austerlitz | ) www.nytimes.com   time to read: +2 min
Four decades ago, the Super Bowl became the Super Bowl. It wasn’t because of anything that happened in the game itself: On Jan. 22, 1984, the Los Angeles Raiders defeated Washington 38-9 in Super Bowl XVIII, a contest that was mostly over before halftime. Conceived by the Chiat/Day ad agency and directed by Ridley Scott, then fresh off making the seminal science-fiction noir “Blade Runner,” the Apple commercial “1984,” which was intended to introduce the new Macintosh computer, would become one of the most acclaimed commercials ever made. It also helped to kick off — pun partially intended — the Super Bowl tradition of the big game serving as an annual showcase for gilt-edged ads from Fortune 500 companies. It all began with the Apple co-founder Steve Jobs’s desire to take the battle with the company’s rivals to a splashy television broadcast he knew nothing about.
Persons: George Orwell, Ridley Scott, Steve Jobs’s, — Scott, John Sculley, Steve Hayden, Fred Goldberg, Anya Rajah, JOHN SCULLEY, we’re, “ Organizations: Super Bowl, Los Angeles Raiders, Washington, XVIII, CBS, Apple, Fortune, Chiat, Businessweek, IBM Locations: Steve
☆ What It Was Like to Work Closely With Elizabeth Holmes at Theranos
  + stars: | 2023-06-02 | by ( Kiera Fields | ) www.businessinsider.com   time to read: +9 min
Patrick O'Neill worked closely with the disgraced Theranos CEO Elizabeth Holmes. "Seeing those people be brought to justice is a comfort," he says of Holmes going to jail. I hadn't heard about Theranos before Elizabeth Holmes approached TBWA/Chiat/Day, the ad agency where I was a creative director, in 2012. Working with Holmes closely, I felt like she had to bring herself down to earth to communicate with me. Elizabeth Holmes and the Theranos story are now so well-known that when people ask me what my story is, I have to decide whether I'm going to talk about it.
Persons: Patrick O'Neill, Elizabeth Holmes, Holmes, TBWA, Steve Jobs, I'd, Theranos, Elizabeth, we'd, Apple weren't, We'd, It's, Errol Morris, Martin Schoeller, Elizabeth's, hadn't, I've Organizations: Morning, Starco Brands, Apple, Visa, Olympics, Walgreens, Wall Street, Forbes, Wall Locations: Theranos, Arizona, Silicon
☆ Elon Musk has just given this little-known Twitter exec the toughest job in advertising right now
  + stars: | 2022-11-09 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Twitter executive Robin Wheeler is leading the company's global ad sales teams. But she is now de facto Twitter ad sales chief, and those who know her say she's used to navigating complex problems. Advertisers describe a sales team hampered by an information vaccuum as Musk unleashes chaos through his tweetsOne of Wheeler's biggest tasks is getting a depleted ad sales team organized and running. From AOL to Twitter, Wheeler has managed sales teams in crisis beforeWheeler has operated successfully in chaotic environments before. In 2020, she become the commercial lead for MoPub, Twitter's ad network that helped publishers and app developers sell mobile ads.
☆ 'How much press are you worth?' New calculator tackles inequality in missing persons stories
  + stars: | 2022-11-03 | by ( The Associated Press | ) www.nbcnews.com   time to read: +5 min
It sounds morbid but the exercise is designed to call attention to “missing white women syndrome,” the tendency of news organizations to pay relatively little attention to missing people who don’t fit that category. According to the calculator, the disappearance of a 22-year-old white woman in New York would generate 67 stories. And a missing 25-year-old Black woman from New York would get eight. More than 92% of Americans would have heard about a 22-year-old missing white woman from Nevada, the tool says. There was no comparable data from when “missing white person syndrome” was first talked about two decades ago.
0 next >>
Total: 6