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☆ I spent a day with Chevrolet's two new electric cars. They may not be enough to turn the EV tide.
  + stars: | 2024-06-01 | by ( Nora Naughton | ) www.businessinsider.com   time to read: +4 min
Read previewChevy's electric aspirations are about to meet their toughest test yet with the launch of the Silverado EV and the Equinox EV. All of this adds up to the security that today's EV shopper is looking for, Majoros told me in an interview. The RST First Edition Silverado EV, which is on sale now, goes for $94,500. Equinox EV is a step in the right direction, but can it beat a hybrid? That could be bad news for Chevy dealers and Equinox EV, which might lose out in a comparison with Ford's or Toyota's hybrids.
Persons: —, Steve, Majoros, you've, it's, Ford's, Elon Organizations: Service, Silverado EV, GM, Business, Chevrolet, Motors, Silverado, Equinox Locations: Detroit
☆ How Chevrolet thinks it can beat Tesla in the new EV market
  + stars: | 2024-05-17 | by ( Nora Naughton | ) www.businessinsider.com   time to read: +3 min
Read previewChevrolet is just getting started on its takeover of the electric car market, says Steve Majoros, the brand's chief marketing officer. It's not exactly a great time to put more electric vehicles on sale. But the tides finally are turning in Chevrolet's favor, Majoros said, as EV shoppers gravitate to more practical options and legacy brands. Recent studies on a new cohort of electric car shoppers show that they are more inclined to consider purchasing an electric car from a legacy brand. After years of a virtual monopoly on the EV market, shoppers are growing tired of Tesla and looking for fresher options.
Persons: —, Steve Majoros, Majoros, musing, Elon Musk, Elon Musk's Tesla, Tesla, We've Organizations: Service, longtime, Business, Silverado, Tesla, Chevrolet, Elon, EV, Detroit, GM Locations: Chevrolet's
☆ Why hundreds of Twitter workers are fleeing the company
  + stars: | 2022-09-21 | by ( Jordan Parker Erb | ) www.businessinsider.com   time to read: +5 min
Two months after Elon Musk declared his intent to acquire Twitter in a $44 billion deal, the billionaire spoke directly with employees at the company. Musk's meeting with Twitter employees covered everything from aliens to layoffs, but did little to reassure workers, according to people with knowledge of the matter. According to the Twitter workers, who asked not to be identified, the business saw a net loss of more than 700 full-time staff as of September. Pittsburgh tech workers on why they chose the lesser-known tech hub. SpaceX CEO Elon Musk said in a tweet that the company would "ask for an exemption to Iranian sanctions."
☆ Why Ford is keeping its Mustang gas-powered as part of its electric vehicle push
  + stars: | 2022-09-16 | by ( Michael Wayland | ) www.cnbc.com   time to read: +5 min
That's because despite the EV transition, Mustang is sticking with gas-powered engines for the seventh-generation vehicle in 2024. "People are leaving the segment, like Dodge, so we have a chance to really present something new about Mustang," Farley said following the 2024 Mustang debut. Farley and Ford Chair Bill Ford declined to say whether the seventh-generation Mustang is expected to be the last gas-powered version of the car. The Mach-E, which shares little to nothing with the gas-powered Mustang other than a name, has led Ford to become the second bestselling brand of EVs in the country. U.S. President Joe Biden stands next to a Ford Mustang Mach-E (electric) SUV during a visit to the Detroit Auto Show, to highlight electric vehicle manufacturing in America, in Detroit, Michigan, September 14, 2022.
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