For 20 years after getting pregnant, Cherry Jia tried everything to fade the dark patches on her face. After giving birth to her son, she had melasma, a fairly common skin discoloration caused by hormonal fluctuations during pregnancy. The treatments they sold for dark spots had no effect on her skin. Jia said Musely's top-selling products treat aging concerns like dark spots, rosacea, and hair thinning. MuselyPart of the boom comes from the desire for products that target specific skin concerns, like dark spots or wrinkles.

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