Take-Two Interactive is in talks to sell its adtech division Chartboost. AdvertisementTake-Two Interactive, the video games giant behind franchises like "NBA 2K24" and "Grand Theft Auto," is in talks to sell its adtech division Chartboost. Adtech companies AppLovin and LoopMe have emerged as potential buyers for the Chartboost assets, the people said. AdvertisementTake-Two acquired Chartboost through its 2022 $12.7 billion purchase of the mobile gaming company Zynga. AppLovin offers a similar, but larger, business to Chartboost — offering developers adtech to make money from their mobile games and find new users.

---

Persons: —, LoopMe, AppLovin, It's, Maggie Mesa, LUMA Organizations: AAA, Service, Business, Zynga, Mayfair Equity Partners, LUMA Partners Locations: FarmVille, Chartboost