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Elsa/Getty Images“We say no a lot,” admits Evan Zeder, director of global sports marketing for New Balance’s tennis and baseball units. Lacoste, the French luxury brand, was born with tennis in mind since its start in 1933. Lacoste’s polo shirts have become a major part of the “tennis aesthetic,” or the luxury athleticism #tenniscore trending on social media. Alcohol brands trying to crack the US market see the growing popularity of tennis as an opportunity to introduce themselves to drinkers. Dobel became the US Open’s official tequila sponsor last year, bringing alongs its Ace Paloma cocktail that it sells at other tennis tournaments it sponsors.
Persons: New York CNN — It’s, , Louis Vuitton, Loewe, Serena Williams, they’re, Bob Lynch, ” Lynch, Roger Federer, Anne Hathaway, Roland Garros, Rafael Nadal, Christophe Petit Tesson, Novak Djokovic, Williams, Naomi Osaka, Carlos Alcaraz, Iga Świątek, Coco Gauff, , outfitter, Gauff, she’s, Aryna, Elsa, Evan Zeder, Tommy Paul, it’s “, Lacoste, René Lacoste, “ Lacoste, Catherine Spindler, Djokovic, Daniil Medvedev, ” Novak Djokovic, Mike Stobe, ” Zendaya, ” Spindler, Maestro Dobel, Dobel, Paloma, Lander Otegui, Otegui, ” Otegui, Charlize Theron, Arthur Ashe, Katie Holmes, “ It’s, it’s Organizations: New, New York CNN, luxe, Vogue, ESPN, ABC, Tennis, United States Tennis Association, Brands, MLB, MLS, NBA, Tennis Channel, Netflix, CNN, YouTube, That’s, Wimbledon, Microsoft, Nike, Adidas, Lacoste, Australian, US, USTA Locations: New York, , Swiss, Paris, Poland, Australia, London, Chambord, Mexico, Miami, Indian Wells, Cincinnati
A Vox story on Saturday said the company could take back vested equity if departing employees did not sign a non-disparagement agreement. "For a company to threaten to claw back already-vested equity is egregious and unusual," California employment law attorney Chambord Benton-Hayes told Vox. AdvertisementOn Saturday, OpenAI CEO Sam Altman said on X, "Vested equity is vested equity, full stop." We have not and never will take away vested equity, even when people didn't sign the departure documents. Not signing "could impact your equity," OpenAI told one of them, per Vox.
Persons: , Chambord Benton, Hayes, Vox, Sam Altman, Altman, Kelsey Piper's, OpenAI execs, Jason Kwon, Kwon, OpenAI, i've, Scarlett Johansson Organizations: Service, Equity, Business, Vox Locations: California, Vox
Ticket sales soar for Coco Gauff's US Open final
  + stars: | 2023-09-08 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +2 min
The women’s final, which will have Gauff face world No. 1 Aryna Sabalenka, caps off a record-breaking US Open where not only attendance surpassed previous years, but so did demand and even ticket prices. The average ticket price this year is $365, which is slightly higher than last year’s ticket price of $350. The US Open ends Sunday with the men’s final, which StubHub said is the best-selling match for the whole two-week tournament. It’s not just ticket prices that are through the roof — so are sales of the beloved signature cocktail of the tournament.
Persons: New York CNN — Coco Gauff’s, phenom, StubHub, Arthur Ashe, Novak Djokovic, Ben Shelton, Carlos Alcaraz, Daniil Medvedev, It’s Organizations: New, New York CNN, CNN Locations: New York, Chambord
World’s most beautiful castles
  + stars: | 2019-08-07 | by ( Joe Yogerst | ) edition.cnn.com   time to read: +19 min
As the UK crowns a new monarch, we’re exploring all things royal, from castles to grand tours. “Castles are places were plots were hatched, marriages were consummated, murders carried out, royal babies born, and so on. With castles, you are never short of fascinating things to talk about.”Read on to find out more about 21 of the world’s most beautiful castles, fortified homes that are both a feast for the eyes and a time trip back to the bygone age during which they were created. Wolfgang Kaehler/LightRocket/LightRocket via Getty ImagesThis classic medieval castle towers above the island of Rhodes in the Aegean Sea. The castle’s vivid red-and-yellow color pattern – and its flashy clock tower – endow Pena with a much more playful air than the somber castles found elsewhere in Europe.
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