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Cetaphil debuted a Taylor Swift-themed ad for Super Bowl LVIII. AdvertisementA daughter and her stepfather have accused skincare brand Cetaphil of copying their TikTok videos to create a Taylor Swift-inspired Super Bowl commercial. The drama around the ad began on Friday when the company first shared its Super Bowl LVIII commercial. AdvertisementOn Sunday, the San Francisco 49ers and the Kansas City Chiefs will face off in Super Bowl LVIII at Allegiant Stadium in Las Vegas. Click here to learn how to watch Super Bowl LVIII in the United States or abroad.
Persons: Cetaphil, Taylor Swift, Sharon Mbabazi, , Travis Kelce, they've, Swifties, y'all, Mbabazi, Swift, Cetaphil's, Craig Elimeliah, Clio Organizations: Service, NFL, Kansas City Chiefs, YouTube, Super, Cetaphil, Galderma, Business, San Francisco 49ers Locations: Allegiant, Las Vegas, United States
Personalized skincare represents one of the fastest growing segments of the beauty and wellness industry. "Personalized products for skincare are more beneficial," said Melissa Snover, the founder and CEO of Nourished , a nutrition company. Rem3dy Health GroupNourished partnered with Neutrogena earlier this year to create personalized skincare supplements, called Skinstacks. NeutrogenaMore companies are leaning into custom skincareCompanies that sell more generalized skincare products are hopping on the personalization trend. Cetaphil, a brand popular for its sensitive skincare line, launched its skincare digital-assistant tool and AI skin analysis in March.
Persons: , doesn't, Melissa Snover, Snover, Logan McGill, Johnson, McGill, Silvina Nordenstohl, Nordenstahl, Galderma, dermatologists, Scott Walker, TikTok, Aaron Lucy, Walker Organizations: Service, Grand View Research, Rem3dy, Johnson, Companies, Tech Locations: McGill, Denver, skincare
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