Read previewInstagram really wants you to try out "notes" — its status feature that harkens back to the instant messaging days of the internet. Adam Mosseri, the head of Instagram, posted about the feature this month with the prompt: "What are notes about?" Meanwhile, creator Walé Oyerinde loves using the notes feature because it's one of the '"lowest effort high impact" ways to boost regular engagement on the app. AdvertisementInstagram launched the "notes" feature in 2022. She wants the notes feature to be visible to everyone who follows her so she can continue building her personal brand and cultivating a more engaged online community.

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Persons: —, Adam Mosseri, Mosseri, Instagram, Ashley Yuki Alexander, Celine Mili, It's, Jyoti Chand, Walé Oyerinde, I've, Milli, Khamyra, Avalon Zborovsky, Fenter, she's Organizations: Service, AIM, Business, Facebook, Meta Locations: Instagram's