As a career and branding expert who has consulted CEOs and big companies like Google and Microsoft, I help people discover what differentiates them from their competitors. Based on my 40 years of experience, here are the rarest types of employees who simply outperform everyone else:1. You can be impulsive and change your mind a lot, which only serves to heighten your creativity. They often diverge from the norm in their thinking, and they're not hampered by what other people think. The Target MarketerYou not only understand your target audience, you connect with them deeply.

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