Google launched several new tools for retailers using generative artificial intelligence to improve online shopping experiences and other retail operations, its cloud business announced in a release Thursday.
Google Cloud's offerings are the latest example of generative AI's growing influence in the retail industry.
Google's newly unveiled AI products additionally include tools for enhancing retailers' customer service systems and expediting their product cataloging processes.
Beyond online shopping, brick-and-mortar stores are also getting new AI capabilities through Google Distributed Cloud Edge, an existing hardware and software product.
The announcement of Google Cloud's latest AI tools comes just days before the start of the National Retail Federation's annual convention in New York City.
Persons:
Carrie Tharp
Organizations:
Google, Amazon, National, CNBC PRO
Locations:
New York City