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Google Cloud launches new generative AI tools for retailers
  + stars: | 2024-01-11 | by ( Alex Koller | ) www.cnbc.com   time to read: +2 min
Google launched several new tools for retailers using generative artificial intelligence to improve online shopping experiences and other retail operations, its cloud business announced in a release Thursday. Google Cloud's offerings are the latest example of generative AI's growing influence in the retail industry. Google's newly unveiled AI products additionally include tools for enhancing retailers' customer service systems and expediting their product cataloging processes. Beyond online shopping, brick-and-mortar stores are also getting new AI capabilities through Google Distributed Cloud Edge, an existing hardware and software product. The announcement of Google Cloud's latest AI tools comes just days before the start of the National Retail Federation's annual convention in New York City.
Persons: Carrie Tharp Organizations: Google, Amazon, National, CNBC PRO Locations: New York City
Booking , Expedia and Airbnb are among travel companies looking for ways to ease the booking process and help consumers more swiftly make plans. This tool will help you narrow that down pretty quickly," Priceline CEO Brett Keller told CNBC. The generative AI tools from Google will allow prospective travelers to communicate with a chatbot in a conversational way when making plans and receive personalized hotel bookings. Google Cloud is providing the tools and capabilities to help Priceline collect and scrub data that can then be used to help customers. Earlier this year, Expedia was among the first players to signal its investment in generative AI.
Persons: Brett Keller, Keller, Carrie Tharp, Tharp, Expedia, Peter Kern, Brian Chesky, you'll Organizations: Apple, CNBC, Google
Google Cloud said it has developed a new artificial intelligence tool designed to help big-box retailers better track the inventory on their shelves, aiming to improve a technology that has struggled to work well in the past. Google Cloud said Friday its algorithm can recognize and analyze the availability of consumer packaged goods products on shelves from videos and images provided by the retailer’s own ceiling-mounted cameras, camera-equipped self-driving robots or store associates. Google Cloud said its product is trained on a database of over a billion products, including images that are publicly available, licensed and provided directly by manufacturers. He said the Google Cloud product has shown above 90% accuracy during early tests in a Giant Eagle innovation lab, which is designed to replicate store conditions. For now Giant Eagle provides continuous feedback to Google Cloud about where the tool isn’t working so that it can fine-tune, he said.
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