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☆ Musk's legal battles pile up as Twitter's ex-CMO becomes the latest to sue him
▼ + stars: | 2024-11-07 | by ( Polly Thompson | ) www.businessinsider.com time to read: +4 min

Twitter's ex-CMO, Leslie Berland, is suing Elon Musk, saying she is owed $20 million in severance. The same week as Berland's filing, Twitter's ex-CEO got the go-ahead to proceed with a similar suit. AdvertisementTwitter's former chief marketing officer, Leslie Berland, is suing Elon Musk, saying she is owed over $20 million in unpaid severance. The documents state that a Twitter employee who was there on Bertrand's recommendation cautioned Musk against reinstating Trump in front of the advertisers, leaving him "embarrassed and angry." Related storiesBerland claims she was wrongly denied about $20 million in benefits owed to her under Twitter's policy.

Persons: Leslie Berland, Elon Musk, Twitter's, —, Berland, Musk, Xavi, Donald Trump's, Parag Agrawal, Maxine Chesney Organizations: Service, Bloomberg Law, Twitter, Cannes Lions, Trump, Business, Verizon, Bloomberg Locations: California's, California, Ireland

A day after its sharpest rally since 2013, Tesla's stock on Friday headed for its highest close in more than a year as investors and analysts continued to applaud the electric vehicle company's third-quarter results. Tesla shares rose 2.8% on Friday morning to $267.79, putting the stock on pace for its highest finish since September 2023. The firm, which already had a buy rating on the stock, said it was increasing its 12-month price stock prediction to $315 from $310 "to reflect higher deliveries and higher margins." Still, Tesla's stock remains about 35% below its all-time high reached in 2021. WATCH: Tesla's price war is over

Persons: Elon Musk, Mark Read, Piper Sandler, Tesla, FactSet, Musk, Larry Ellison, Li Auto, Bernstein Organizations: Cannes Lions, JPMorgan, Forbes, Tesla, Ford, General Motors Locations: Cannes, France, FSD, California, Texas, China, U.S

☆ Tesla shares surge 19% and head for best day in more than 3 years on Musk's 2025 growth projection
▼ + stars: | 2024-10-24 | by ( Cj Haddad | ) www.cnbc.com time to read: +2 min

Elon Musk attends 'Exploring the New Frontiers of Innovation: Mark Read in Conversation with Elon Musk' session during the Cannes Lions International Festival Of Creativity 2024 - Day Three on June 19, 2024 in Cannes, France. Tesla shares soared roughly 19% Thursday morning, putting the stock on pace for its best day in more than three years, following the company's better-than-expected earnings report. Tesla reported earnings per share of 72 cents adjusted, topping the average analyst estimate of 58 cents. Analysts at Morgan Stanley who recommend buying the stock, called Musk's 2025 vehicle delivery growth prediction a "maybe." It "clearly depends on the company's ability to improve affordability through cheaper model (next gen) introduction, financing offers and improved features," the Morgan Stanley analysts wrote in a note on Thursday.

Persons: Elon Musk, Mark Read, Tesla, FactSet, Morgan Stanley, — CNBC's Lora Kolodny Organizations: Cannes Lions, JPMorgan, Nasdaq Locations: Cannes, France

Comcast CEO Brian Roberts chose Shell to replace Steve Burke as NBCUniversal CEO in 2019. Soon, Shell, 59, will be at the helm of Paramount and paired with Ellison, who has already expressed his desire to transition Paramount into a more modern media company. The 10 p.m. hourAt Paramount, Shell will be given an asset mix similar to what he oversaw at NBCUniversal — save the theme parks. Wolf's shows were also significant moneymakers for NBCUniversal, according to a person familiar with the matter. Some media analysts, such as LightShed Partners' Rich Greenfield, have argued Paramount Global should shut down Paramount+ and instead license Paramount content to other streamers with more scale.

Persons: Jeff Shell, Eric Gaillard, NBCUniversal, David Ellison, Ellison, Comcast's NBCUniversal, Shell, Brian Roberts, Steve Burke, RedBird, Andrew Brandon, Gordon, Shell's, —, Skydance, NBC —, CNBC's David Faber, George Cheeks, Hollywood creatives, Dick Wolf, Kevin Dietsch, Stephen Colbert, it's, we've, Pluto, Rich Greenfield, Shell's playbook, We've, Peacock, Roberts, Andrew Wilson, Brian L, Eric Charbonneau, Wall, Mark Hoffman, Shepard Smith, Hoffman Organizations: NBCUniversal, Cannes Lions International, Creativity, Reuters, Paramount Global, Skydance Media, Shell, CNBC, Paramount, Fox, Comcast, NBCU International, Universal, Entertainment Group, RedBird Capital Partners, NFL, CBS, Paramount Pictures, NBC, Local, Journal, FBI, Hollywood, TV, Allen & Company Sun Valley, Getty, LightShed Partners, Warner Bros ., Viacom, WarnerMedia, Netflix, EA, Entertainment, Comcast Corporation, Universal Pictures, Invision, Bravo, MSNBC, MTV, VH1, Comedy Central, Fox News, NBC Sports, NBA, CBS Sports, Big Ten, UEFA Champions League Locations: Cannes, France, Shell, NBCUniversal, Sun Valley , Idaho, Toronto

☆ The power of passions: Tapping into consumers' emotional bonds
▼ + stars: | 2024-10-08 | by ( Raja Rajamannar | ) www.businessinsider.com time to read: +6 min

Tapping into people's passions can inspire emotional connections with consumers. In fact, our survey data identifies eight key roles that brands can play to either accelerate consumers' passions or alleviate their frustrations — one of which is fostering shared connections around their passions. A prime example of this is how Nike taps into peoples' passion for wellness, which is ranked the second highest among those we surveyed, while strengthening community bonds. Neuromarketing can derive an abundance of data-driven insights from study participants, allowing us to discern consumers' emotional associations with logos, messages, storylines, colors, and more. Inspiring an emotional response is an incredibly challenging task for marketers at a time when consumers feel bombarded by messages.

Persons: Raja Rajamannar, Rajamannar, —, Johnnie Walker, Costa Organizations: Mastercard, Service, Harvard Business School, Carnegie Hall, Cannes Lions, Prix, Consumers, Nike, Nike Run

☆ Elon Musk deletes X post about Biden, Harris assassination threats after backlash
▼ + stars: | 2024-09-16 | by ( Rebecca Picciotto | ) www.cnbc.com time to read: +3 min

Marc Piasecki | Getty ImagesTesla CEO and X majority owner Elon Musk wrote and then deleted a Sunday post on X that appeared to question why there weren't more assassination threats made against President Joe Biden and Vice President Kamala Harris. Musk, who has 197.8 million listed followers on X, posted the message shortly after a second apparent assassination attempt against Republican former President Donald Trump. The post was prompted by an X user who asked, "Why they want to kill Donald Trump?" "Well, one lesson I've learned is that just because I say something to a group and they laugh doesn't mean it's going to be all that hilarious as a post on X," Musk posted at 2:58 a.m. E.T. The Trump campaign did not immediately respond to CNBC's request for comment on Musk's post.

Persons: Elon Musk, Mark Read, Marc Piasecki, Joe Biden, Kamala Harris, Musk, Donald Trump, Biden, Kamala, Harris, Tesla, Trump, Musk's, Andrew Bates Organizations: Cannes Lions, Tesla, Republican, National Labor Relations Board, CNBC Locations: Cannes, France

☆ The first thing OpenAI CTO Mira Murati's mother asked ChatGPT is hilarious
▼ + stars: | 2024-09-07 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +1 min

Mira Murati is OpenAI's influential chief technology officer. During Cannes Lions, Murati shared her mother's hilarious first reaction to ChatGPT. Go to newsletter preferences Thanks for signing up! download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In a recent interview at Cannes Lions 2024, a gathering for creative and communications professionals, OpenAI's CTO Mira Murati said her mother's first question to ChatGPT was: "When will Mira get married?"

Persons: Mira Murati, Murati, —, ChatGPT, Mira, it's Organizations: Cannes Lions, Service, Business

☆ Advertisers plan to withdraw from X in record numbers
▼ + stars: | 2024-09-05 | by ( Hanna Ziady | ) edition.cnn.com time to read: +4 min

A global survey by market research firm Kantar found that a net 26% of marketers plan to decrease their spending on X in 2025, the biggest recorded pullback from any major global ad platform. Only 4% of marketers overall think X ads provide “brand safety” — certainty that their ads won’t appear alongside extreme content — compared with 39% for Google ads, Kantar said in a report Thursday. The findings suggest that Musk’s charm offensive at the world’s largest annual advertising festival, Cannes Lions, in June hasn’t succeeded. According to the report, YouTube remains the ad platform marketers most prefer, while, for consumers, Amazon and TikTok share the top spot. Brazil blocked X over the weekend following an order by the Supreme Court because Musk refused to appoint a new legal representative in the country.

Persons: Elon, Kantar, ” Gonca, hasn’t, Mark Read, ”, “, Musk, Xhave, Paramount —, X, Luiz Inácio Lula da Silva, Musk’s “ Organizations: London CNN, Google, Cannes Lions, WPP, Unilever, Mars, CVS, ”, IBM, Disney, Paramount, YouTube Locations: Brazil

Read previewUpdate: After this article was published, Paramount Global confirmed to Business Insider that the company had sold VidCon to Informa. Paramount Global is selling its creator conference VidCon to the UK media and events company Informa, according to two people familiar with the matter. They spoke to Business Insider on the condition of anonymity as they were not allowed to discuss details around the deal. Adding VidCon, which centers on social-media stars rather than Hollywood and comic-book talent, could help broaden the fan base and advertiser roster of its events business. BI was unable to learn the terms of the VidCon deal between Paramount and Informa.

Persons: —, VidCon, Informa, YouTubers Hank, John Green, São Paulo, Green, lanyards, Phillips, Adweek, David Ellison's Organizations: Service, Paramount Global, Business, Toronto Comicon, Cannes Lions, Paramount, Viacom, SXSW, Disney, Media, BI Locations: Anaheim , California, Baltimore, Mexico City, Anaheim

☆ Former YouTube CEO and Silicon Valley trailblazer Susan Wojcicki has died at age 56
▼ + stars: | 2024-08-10 | by ( Jennifer Elias | ) www.cnbc.com time to read: +5 min

CEO Youtube Susan Wojcicki speaks during the 'What Matters Next' session during the Cannes Lions Festival 2018 on June 19, 2018 in Cannes, France. Former YouTube CEO Susan Wojcicki, who was also one of the most influential early Google employees, has died at the age of 56 according to posts shared online by her husband Dennis Troper and Google CEO Sundar Pichai on Friday night. Wojcicki's husband Dennis Troper wrote on Facebook early Friday night, "It is with profound sadness that I share the news of Susan Wojcicki passing. Pichai confirmed the death and cancer condition in a post on social media Friday, writing that he was "unbelievably saddened" by the loss. During Wojcicki's tenure as YouTube CEO, she oversaw the company's rapid expansion, helping turn it into the largest video platform in the world.

Persons: Susan Wojcicki, Dennis Troper, Sundar Pichai, Wojicki, Wojcicki's, Pichai, Sergey …, Susan, she'd, shepherding, Larry Page, Sergey Brin, Brin, Wojcicki, Google's, Patrick Keane, couldn't, Kim Scott, Neal Mohan, Sheryl Sandberg, @SusanWojcicki, Jeff Dean Organizations: Cannes Lions, YouTube, Facebook, Google, Intel Locations: Cannes, France, Silicon Valley, Park , California

☆ Elon Musk slammed by government after comments on UK riots
▼ + stars: | 2024-08-06 | by ( Ryan Browne | ) www.cnbc.com time to read: +1 min

Elon Musk attends 'Exploring the New Frontiers of Innovation: Mark Read in Conversation with Elon Musk' session during the Cannes Lions International Festival Of Creativity 2024 - Day Three on June 19, 2024 in Cannes, France. LONDON — The U.K. government hit back at Elon Musk after the billionaire made controversial comments about riots — fueled by the far-right and anti-immigration sentiment — taking place across the country. On Sunday, Musk replied to a post about the riots on X, the social media platform he owns, stating: "Civil war is inevitable." Responding to a reporter's question on Monday on whether Starmer agreed with Musk's tweet, the PM's spokesperson said: "There is no justification for comments like that." "What we've seen in this country is organized illegal thuggery which has no place on our streets or online," Starmer's official spokesperson said.

Persons: Elon Musk, Mark Read, Manchester —, Musk, Keir Starmer, Heidi Alexander Organizations: Cannes Lions, LONDON, Elon, Manchester Locations: Cannes, France, —, Liverpool, Britain

Whether it's used to help create better content or deliver personalized experiences, generative AI has made a huge impact across countless organizations. CMOs from leading brands reveal how their companies are using AI and the positive impact it's had on the business. Business Insider spoke with dozens of marketing executives at Cannes Lions 2024 as part of our ongoing CMO Insider coverage. In this video, we hear from Kofi Amoo-Gottfried of DoorDash, Elizabeth Rutledge of American Express, Julia White of SAP, Mark Weinstein of Hilton, Kristyn Cook of State Farm, and Carla Hassan of JP Morgan Chase.

Persons: it's, Kofi Amoo, Gottfried of DoorDash, Elizabeth Rutledge, Julia White, Mark Weinstein, Hilton, Kristyn Cook, Carla Hassan, JP Morgan Chase Organizations: Business, Cannes Lions, American Express, SAP, State Farm

☆ Elon Musk retweets altered Kamala Harris campaign ad
▼ + stars: | 2024-07-28 | by ( Mirna Alsharif | Alexandra Marquez | ) www.cnbc.com time to read: +4 min

Elon Musk, the owner of X, retweeted a parody Kamala Harris campaign ad Friday without labeling it as misleading, an apparent violation of his own platform's rules. Portions of video footage in the altered content — such as Harris speaking to crowds, and general videos of her supporters — were used in a recent Harris' campaign video on YouTube. In the original video, Harris narrates, telling viewers, "In this election, we each face a question: what kind of country do we want to live in?" The altered video reposted by Musk does not include Beyonce. This is not the first time altered voice content has appeared during this presidential campaign.

Persons: X Elon Musk, Mark Read, Elon Musk, Kamala Harris, Harris, —, Biden, Musk, Beyonce, Joe Biden, Obama, Mia Ehrenberg, Donald Trump, Mr Reagan, Alexios Mantzarlis, Mantzarlis, Minnesota Sen, Amy Klobuchar, Musk's, Trump Organizations: Lumiere Theatre, Cannes Lions, YouTube, Democrat, Democratic, Elon, Security, Trust, Safety Initiative, Cornell Tech, Cornell, NBC News, Minnesota Locations: Cannes, France, New York City, Argentina, India

☆ How Group Black's $500 million promise to Black-owned media unraveled
▼ + stars: | 2024-07-24 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +16 min

Montaque cofounded Group Black in 2021 with the goal of directing $500 million in advertising money to Black-owned media in its first 18 months. With the pledge, Group Black laid out a plan to steer money to Black media owners and acquire media companies. Bough, Group Black's chief strategy officer, was a former Mondelēz and PepsiCo marketer who presented the CNBC reality show "Cleveland Hustles." Various outlets reported that Group Black mounted bids for media companies including the Sports Illustrated publisher Arena Group, the Paramount-owned BET, Vice Media, and Vox Media. Seven former employees described Montaque as an energetic leader but said he was ultimately ineffective in executing Group Black's mission.

Persons: Travis Montaque, Weeks, Montaque, Bonin, Black, George Floyd, Breonna Taylor, Richelieu Dennis, Dennis, Ursula M, Burns, Randy Brooke, Ursula Burns, Seth Kaufman, Moët Hennessy, Gamble, Ziff Davis, offsites, Gamble —, Spokespeople, Derrick Johnson, Lionel Hahn, Todd Brown, It's, Christopher Kenna, I'm, Samantha Skey, Black's Travis Montaque, Arturo Holmes, Vivek Shah, Bough, Sheila Marmon, Media's Refinery29, Erika Goldring, Richelieu Dennis who's, Kirk McDonald, GroupM Organizations: Black, Cannes Lions, Business, Black's, SHE, Cola, Walmart, PepsiCo, CNBC, Xerox, Getty, Moët Hennessy North America, Procter, Gamble, NAACP, Urban Edge Network, Corporate America, Association of National Advertisers's Alliance, Inclusive, Multicultural, Diversity Media, Penske Media Corp, Zeta, Fox, Everyday Health, Sports, Arena Group, Paramount, BET, Vice Media, Vox Media, Galore Media, Mirror, Marmon, Media Locations: GroupM, America, Soho, Manhattan, Santa Monica, Cannes

☆ Elon Musk wants Tesla to invest $5 billion into his newest startup, xAI — if shareholders approve
▼ + stars: | 2024-07-24 | by ( Lora Kolodny | In Lorakolodny | ) www.cnbc.com time to read: +2 min

Specifically, he asked: "Should Tesla invest $5B into @xAI, assuming the valuation is set by several credible outside investors? Tesla reported second-quarter earnings that fell shy of analysts expectations for the fourth consecutive quarter, and declining revenue in its core automotive segment. During the Tuesday earnings call, shareholders asked Musk whether Tesla might invest in xAI and integrate xAI's software, named Grok, into its vehicles. Musk replied, "Tesla is learning quite a bit from xAI. The $5 billion number did not come up until Musk posted the poll after the call.

Persons: Musk, Elon Musk, —, Tesla's, Tesla, It's, I'm, Grok Organizations: Cannes Lions, SpaceX, The Boring Company, X Corp, Tesla, CNBC Locations: Tesla's Texas, xAI

☆ Elon Musk plans to give $45 million a month to pro-Trump super PAC, WSJ reports
▼ + stars: | 2024-07-15 | by ( Kevin Breuninger | ) www.cnbc.com time to read: +1 min

Elon Musk attends 'Exploring the New Frontiers of Innovation: Mark Read in Conversation with Elon Musk' session during the Cannes Lions International Festival Of Creativity 2024 - Day Three on June 19, 2024 in Cannes, France. Elon Musk has said he is planning to pledge about $45 million a month to a newly formed super PAC backing former President Donald Trump's White House bid, the Wall Street Journal reported Monday, citing people familiar with the matter. Musk had not given any money to that group, called America PAC, as of the end of June, according to a quarterly financial filing submitted to the Federal Election Commission on Monday evening. Emails to Musk's associates were not immediately returned late Monday. But the super PAC, which was formed in late May, has received contributions from other high-profile entrepreneurs, including Palantir co-founder Joe Lonsdale and crypto billionaires Cameron and Tyler Winklevoss, the filing showed.

Persons: Elon Musk, Mark Read, Donald Trump's, Musk, Palantir, Joe Lonsdale, Cameron, Tyler Winklevoss Organizations: Cannes Lions, PAC, Wall Street, America PAC, Federal Locations: Cannes, France

☆ Richard Edelman on the blurred line between brands and politics
▼ + stars: | 2024-07-12 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailRichard Edelman on the blurred line between brands and politicsSpeaking to CNBC's Tania Bryer at the Cannes Lions International Festival of Creativity, Richard Edelman, CEO of the communications firm Edelman, discussed his global consultancy's trust barometer survey and the challenges facing brands in 2024.

Persons: Richard Edelman, CNBC's Tania Bryer, Edelman Organizations: Cannes Lions International, Creativity

☆ AI is disrupting the marketing world, but what are the dangers?
▼ + stars: | 2024-07-12 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAI is disrupting the marketing world, but what are the dangers? As some of the world's largest social platforms unveil new artificial intelligence-based capabilities at Cannes Lions 2024, CNBC's Tania Bryer investigates the dangers of AI and speaks to those campaigning to protect women and the vulnerable from the pitfalls of the technology.

Persons: CNBC's Tania Bryer Organizations: Cannes Lions

Brands are "shifting from one-time, short-term partnerships to long-term, recurring partnerships," said Olivia McNaughten, senior director of product marketing and partnerships at the influencer firm Grin. Influencer marketing remains a bright spot in the creator industry, whereas companies in other categories have struggled to grow. Influencer marketing, by contrast, is humming along, with billions of dollars expected to pour into the category this year. Influencer marketing may also be outperforming other creator-economy businesses because it taps into an existing market rather than inventing something new. Goldman Sachs analysts forecasted in April 2023 that influencer marketing and creator advertising would help grow the creator economy to a $480 billion industry by 2027.

Persons: —, Olivia McNaughten, Grin, Fohr, Dollar Boy, it's, Lindsey Lugrin, Grace Murray Vazquez, Petit, they've, Ansley Williams, influencer, influencers, Williams, Lugrin, Goldman Sachs, Ed East, It's Organizations: Service, Business, Dollar, Voices, Cannes Lions, Southwest, Ogilvy North, YouTube Locations: London, Emarketer, South, Ogilvy North America

☆ Having Elon Musk as a boss is a tough gig — just ask X's Linda Yaccarino
▼ + stars: | 2024-07-07 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +5 min

This story is available exclusively to Business Insider subscribers. AdvertisementThe difficulties are reportedly creating tensions between Musk and X CEO Linda Yaccarino. Randall Peterson, a professor of organizational behavior at London Business School, told Business Insider that any company struggling like X would suffer leadership tensions. Leadership shake-upAmid the increasing financial pressure, Musk and Yaccarino have also been shaking up the company's leadership. X did not respond to a request for comment from Business Insider.

Persons: —, Musk, Linda Yaccarino, Randall Peterson, she's, Yaccarino, Jerod Harris, Mark Read, Steve Davis, Davis, Joe Benarroch, Nick Pickles, Matt Navarra, it's, Navarra, Gwynne Shotwell, Amanda Edwards, Peterson Organizations: Service, Elon Musk's, Twitter, Business, YouTube, London Business School, Times, Microsoft, Cannes Lions, WPP, Brit, Social, SpaceX, Investors

☆ Tesla shares wipe out loss for the year with 27% rally this week
▼ + stars: | 2024-07-05 | by ( Lora Kolodny | In Lorakolodny | ) www.cnbc.com time to read: +1 min

Elon Musk attends 'Exploring the New Frontiers of Innovation: Mark Read in Conversation with Elon Musk' session during the Cannes Lions International Festival Of Creativity 2024 - Day Three on June 19, 2024 in Cannes, France. Tesla's stock price rose enough on Friday to wipe out its loss for the year and bring its gain for the week to 27%. The latest rally was sparked by a better-than-expected deliveries report for the second quarter on Tuesday. In April, Tesla shares hit a 52-week low after a string of troubling developments. Since last year, Tesla has been offering extensive discounts and incentives to attract customers to its aging lineup of EVs, including its popular entry-level Model 3 sedans, Model Y crossover utility vehicles, and its more expensive, flagship Model S sedans and Model X SUVs.

Persons: Elon Musk, Mark Read, Tesla Organizations: Cannes Lions Locations: Cannes, France, Texas

☆ VidCon 2024 showcased the internet's hottest stars you may never have heard of. Here are 7 top takeaways from the annual creator industry conference.
▼ + stars: | 2024-07-01 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +8 min

The names fans gushed over at this year's VidCon creator conference, held last week in Anaheim, California, weren't the influencers you might expect (or maybe I'm just getting old?) Here are seven top takeaways from VidCon 2024, from the reign of Minecraft streamers to the struggles of once-buzzy startups:Creator collective, Krew, meeting fans at VidCon. Fans of these Minecraft creators lined up outside the convention center each morning, often dressed in cosplay related to the creator's videos. Last year, creator startups made a huge splash at VidCon. Related storiesBut this year, traditional media companies replaced creator startups as sponsors.

Persons: —, Jessica Bravura, Bravura, Products Amjad Hanif, Patrick Stevenson, VidCon, Tara, Alpha, TikTok, Tara Yummy, Jake Webber, Johnnie Guilbert, Hank, John Green, Amanda Perelli, Instagram, Meta, Ray, Twitch, Alix Earle, Jake Shane, Braxton Berrios, Dave Benett Organizations: Service, YouTube, Business, Products, White, Leadership Summit, SXSW, Cannes Lions, Merrell Twins, Publish Press, Disney, Hyatt Regency, YouTube Gaming, Hyatt, Facebook, UTA, Riviera, Cannes Locations: Anaheim , California, Bravura, VidCon, Spotify's, Australia

☆ A timeline of Elon Musk's political stances and donations before his latest embrace of the Republican Party
▼ + stars: | 2024-06-27 | by ( Jake Lahut | Grace Eliza Goodwin | ) www.businessinsider.com time to read: +10 min

And as one of the richest and most powerful people in the world, Musk's political stances carry a great weight. Musk's political donations dating back to 2002 fit neatly into just a single landing page on OpenSecrets, a nonprofit organization that tracks money in politics. AdvertisementThough Musk historically hasn't been big on political donations, he's publicly said that he weighs in on politics when it could affect his businesses. Musk's political coming of age during the pre-social media era remains much of a mystery. His latest donations have all been to Republican candidates and causes, with Sen. Chris Coons of Delaware being the last Democrat to receive any Musk donations back in 2020.

Persons: —, Elon, hasn't, that's, he's, Trump, Joe Biden, Donald Trump, Musk, Elon Musk, Paul Harris, Errol —, Ashlee Vance's, Musk's, Andrew Panzera, Tesla, Martin Eberhard, Marc Tarpenning, Trump Tesla, Alex Brandon Musk, George W, Bush, John Kerry, Barack Obama, Hillary Clinton, Clinton, Sen, Chris Coons, Rex Tillerson's, Hillary Clinton's, Marc Piasecki, Ron DeSantis, DeSantis, Biden, Nelson Peltz, MAGA, — Musk Organizations: Service, SpaceX, Business, White, Tesla, Getty, Pretoria City Council, Progressive Party, New York Times, Times, PayPal, Trump, Donald Trump AP, Democratic, California Democrats, National Republican Congressional, GOP, Republican, Elon, State, Paris Climate, America, NASA, Biden's, Cannes Lions, Democratic Party, Republican Florida Gov, Twitter Locations: Africa, Los Angeles, Republic of South Africa, Pretoria, South Africa, Canada, Johannesburg, Silicon Valley, California, Sens, Delaware, Paris, Texas, Musk's Texas

☆ Why Twitch's CEO says AI will be a 'boon' for livestreaming creators
▼ + stars: | 2024-06-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Read previewWith a Ph.D. in artificial intelligence and as the former head of NASA's AI and robotics unit, Twitch CEO Dan Clancy readily pitches himself as something of a generative AI expert. Twitch creators have begun using generative AI to set up debates with fictionalized versions of famous people and historical figures, he said. "You're going to be able to do that with two cameras," Clancy said of the advances in generative AI. The documentation for the program, which is due to launch in July or August of this year, doesn't make any mention of AI-generated music. Amazon is developing its own large language models and services that allow customers to build generative AI applications in the cloud.

Persons: —, Dan Clancy, Clancy, he's, Larry Feinberg, livestreams, doesn't, Twitch isn't, OpenAI, Axel Springer, that's Organizations: Service, Business, Cannes Lions, Bloomberg, YouTube, Universal Music, Sony Music, New York Times, Microsoft, Amazon Locations: Japan

☆ Toys R Us is the first brand to use OpenAI’s Sora in a promo
▼ + stars: | 2024-06-25 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +2 min

CNN —Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created almost entirely by using OpenAI’s new text-to-video tool. Toys “R” Us said it believes it is the first brand to debut a film using the technology. A spokesperson for the creative agency told CNN that Toys “R” Us has not yet made a decision if the promo will become a TV ad. OpenAI has not yet announced an official release date for Sora but rumors indicate it could launch later this summer.

Persons: Charles Lazarus, Geoffrey the, “ Charles Lazarus, OpenAI, – Organizations: CNN, Cannes Lions Festival Locations: France

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