The head of Instagram’s Threads app, an X competitor, reiterated that his social network would not amplify news.
The company has laid off news employees in two recent team reorganizations, and some publishers say traffic from Google has tapered off.
If it wasn’t clear before, it’s clear now: The major online platforms are breaking up with news.
Publishers seem resigned to the idea that traffic from the big tech companies will not return to what it once was.
Even in the long-fractious relationship between publishers and tech platforms, the latest rift stands out — and the consequences for the news industry are stark.
Persons:
Campbell Brown, —, Adam Mosseri, Elon Musk
Organizations:
Twitter, Google, Publishers
Locations:
Instagram