If consumers are to be sold on the mass adoption of battery-powered electric vehicles, car dealers are going to be essential to the pitch.
But she expects more Ford dealers will opt in at a future date, once they observe a meaningful consumer shift to EVs.
"Despite significant increases in EV sales in 2023, dealers are largely skeptical about the OEM's timeframes on the EV rollout," Kerrigan said.
A dealer in Santa Monica may decide more quickly, "I need to be all-in on EVs," Maas said.
It also caps their total EV sales at 25% of inventory.
Persons:
Robb Hernandez, Hernandez, Brian Maas, Maas, EVs, Kerrigan, Ford, Erin Kerrigan, Kelley, BEV, Dealers, Jim Farley, Farley, Tesla, Tesla's, Ford's
Organizations:
Ford, Bloomberg, Getty, EV, GM, Camino Real Chevrolet, Car Dealers, California Air Resources Board, Kerrigan Advisors, Toyota, ICE, CNBC, Auto
Locations:
Colma , California, Monterey Park, Calif, California, U.S, Santa Monica, EVs, Eureka