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☆ How Baked by Melissa's founder turned a tiny New York City apartment kitchen business into a cupcake empire
▼ + stars: | 2024-05-22 | by ( Sara Lindsay | In Sara-Lindsay | ) www.cnbc.com time to read: +1 min

Count Baked by Melissa founder Melissa Ben-Ishay among the entrepreneurial success stories founded on getting out of the corporate rat race. Before starting her company, Ben-Ishay worked at an ad agency in New York City – a role she felt unfulfilled in. At the time, every cupcake came from her tiny New York City apartment kitchen. The cafe owner became a shareholder in Baked by Melissa, and the company was able to continue using the space for years. A year after it moved into the Cafe Bari space, Baked by Melissa opened its second location in Union Square.

Persons: Melissa, Melissa Ben, Ishay, Cafe, Ben Organizations: Ben, aha, CNBC Locations: New York City, Ben, Cafe Bari, Bergen County, Bari, Union Square

☆ A robot named Baxter wanted to change the world of work, but his career ended early
▼ + stars: | 2022-09-01 | by ( Eric Rosenbaum | ) www.cnbc.com time to read: +12 min

Rethink Robotics was founded in 2008 with the idea that a cobot — a robot working alongside humans in ways that traditional automation couldn't (i.e. "There is no such thing as the cobot without Rod Brooks," Beane said. "No one needs a two-armed robot," Beane said, describing that design decision as "humans projecting onto a robot their own physical form." The opportunity for robotics technology remains significant, though it is still trailing other automation approaches in market penetration. "Manufacturing is about high throughput and high consistency and you can automate the heck out of it without a cobot," Beane said.

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