London (CNN Business) British regulators are investigating whether Amazon and Google have broken consumer protection law by not doing enough to protect shoppers from fake product reviews.
formal inquiry, which builds on a preliminary probe launched last May, could force Amazon AMZN Google GOOGL The UK Competition and Markets Authority (CMA) said Friday that itsformal inquiry, which builds on a preliminary probe launched last May, could forceandto change the way they deal with fake reviews or result in court action.
"Our worry is that millions of online shoppers could be misled by reading fake reviews and then spending their money based on those recommendations," CMA chief executive Andrea Coscelli said in a statement.
"Equally, it's simply not fair if some businesses can fake 5-star reviews to give their products or services the most prominence, while law-abiding businesses lose out," Coscelli added.
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