Amazon is hosting a second Prime Day-like sales bonanza in October, the company announced Tuesday, seeking to hook consumers planning to start their holiday shopping early.
Amazon first created Prime Day in 2015.
The company held a 48-hour Prime Day event in July that boosted U.S. online sales 6.1%, resulting in $12.7 billion, according Adobe Analytics.
The Prime Day sequel comes as retailers are bracing for a downbeat holiday spending season this year, according to the latest CNBC Supply Chain Survey.
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Organizations:
Amazon, Deal, Adobe Analytics, CNBC Supply Chain Survey, Apple
Locations:
Robbinsville , New Jersey