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Search resuls for: "CMO"


25 mentions found


☆ It's no wonder Taco Bell is winning the fast-food wars. Just look at how they treat their biggest fans.
  + stars: | 2024-09-02 | by ( Anneta Konstantinides | ) www.businessinsider.com   time to read: +15 min
When Taco Bell announced the event back in July, it invited hundreds of fast-food lovers to slow down and enjoy "early retirement" with all-you-can-eat Taco Bell meals and "senior-inspired recreation." Hanging among the racks were limited-edition Taco Bell merchandise, vintage T-shirts, basketball shorts, hot pants, and many, many hats. I opted for the Cantina chicken burrito and soft taco, my favorite new menu items at Taco Bell. Tim revealed he was an avid runner who had trekked two miles to grab a single taco from Taco Bell for 97 days in a row. Anneta Konstantinides/Business InsiderWhen I asked Rotter why Taco Bell was so important to him, he recalled a trip to the only Taco Bell in Hawaii that sells kalua pork, where the staff lit up over his Hawaiian Taco Bell shirt.
Persons: —, Taco, Taco Bell, Uber, tacos, Kenny Rotter, Rotter, fanny, there's, Snoop, I've, Anneta, Taylor Montgomery, Taco Bell's, Montgomery, Dolly Parton, Bell, Gen Z, Tim, dink, influencer Joey Zauzig, Zauzig, Will, James, Caroline Organizations: Service, Taco Bell, Bell, Business, New York, Subway, Planters, KFC, Mac Locations: San Diego, La Valle, San Diego's, Santa Fe, Los Angeles, San, Woodstock, LA, Taco, Hawaii, America
☆ Brands are so scared of culture wars and controversy that it's ripping apart the media business
  + stars: | 2024-08-27 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +12 min
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Related storiesBut it wasn't until Trump's 2016 election that brand safety really entered the mainstream marketing vernacular — and the culture wars. In 2023, more than 21,400 jobs were cut in the US media industry, according to the employment agency Challenger, Gray & Christmas. But some industry experts think it's too late to put the "content adjacency" genie back in the bottle. AdvertisementThe result, Tobaccowala fears, is a further winnowing of the media industry where only the biggest platforms and individual content creators survive.
Persons: —, Elon Musk's, Donald Trump, Alex Marlow, Breitbart, Mark Penn, Tobaccowala, Tucker Carlson, Ingraham, Jessica Sibley, Taylor, Taylor Swift, Vittorio Zunino Celotto, Penn, it's, Richard Raddon, Ben Shapiro, Shapiro, Gregory Woodman, John Deere, Davidson, Kid, Bud, Bud Light, influencer Dylan Mulvaney, Gene J, Rob Kim Organizations: Service, Global Alliance, Responsible Media, Business, Breitbart News, News Corp, Groupe, Association for National, Companies, Giants, YouTube, Fox, Fox News, Facebook, Poets Department, Challenger, Getty, Penn, Publishers, The Daily, State of, US Department of State, Supply, Harley, Associated Press Locations: Ukraine, State of Texas, America
☆ Even Zoom's ex-CMO is tired of non-stop video meetings. Here's her take on how remote work needs to change.
  + stars: | 2024-08-02 | by ( Charissa Cheong | ) www.businessinsider.com   time to read: +5 min
It's emblematic of our flexible post-pandemic world, which has allowed remote working arrangements to thrive. Moving forward, the former Zoom CMO believes that developing in-person relationships and a strong company culture can support the effectiveness of remote work. Pelosi said online meetings are more structured than a coffee chat or desk-side discussions in the office. AdvertisementBecause the video meetings are transactional and set up for a specific purpose, they're dealt with swiftly. This could help drive company culture and strengthen relationships in a world overcrowded with online meetings.
Persons: —, Janine Pelosi, Pelosi, she's, it's Organizations: Service, Neat, Business, Zoom CMO, BI, Technology Locations: California, Oslo, Norway
☆ Einat Weiss on how the CMO role has changed over the years
  + stars: | 2024-08-01 | by ( Julia Hood | Will Wei | ) www.businessinsider.com   time to read: 1 min
Einat Weiss has been the CMO of Nice for the last four years, and she tells us how the role has evolved and what it takes to be an effective marketer. "I really believe that at the end of the day marketing needs to be not just eye catching but also data-driven," Weiss tells Business Insider. "And this is something that I feel is extremely, extremely important in order to be an effective CMO is really having the ability to understand data and make data-driven decisions."
Persons: Einat Weiss, Weiss Locations: Nice
☆ How American Express, DoorDash, JP Morgan Chase, and more are using AI
  + stars: | 2024-08-01 | by ( Julia Hood | Lara O'Reilly | Will Wei | ) www.businessinsider.com   time to read: 1 min
Whether it's used to help create better content or deliver personalized experiences, generative AI has made a huge impact across countless organizations. CMOs from leading brands reveal how their companies are using AI and the positive impact it's had on the business. Business Insider spoke with dozens of marketing executives at Cannes Lions 2024 as part of our ongoing CMO Insider coverage. In this video, we hear from Kofi Amoo-Gottfried of DoorDash, Elizabeth Rutledge of American Express, Julia White of SAP, Mark Weinstein of Hilton, Kristyn Cook of State Farm, and Carla Hassan of JP Morgan Chase.
Persons: it's, Kofi Amoo, Gottfried of DoorDash, Elizabeth Rutledge, Julia White, Mark Weinstein, Hilton, Kristyn Cook, Carla Hassan, JP Morgan Chase Organizations: Business, Cannes Lions, American Express, SAP, State Farm
☆ My wife makes $500,000 a year and I'm a stay-at-home dad. It's been difficult to fit in with the mom crowd.
  + stars: | 2024-07-24 | by ( Robin Madell | ) www.businessinsider.com   time to read: +7 min
Read previewThis as-told-to essay is based on a conversation with Ken Mac, a 43-year-old stay-at-home dad in the Chicago area. AdvertisementWhen I told my coworkers I was resigning to become a stay-at-home dad, they were shocked that I'd leave such a well-paying job. Related storiesHowever, I feel the impact and reward of my job as a stay-at-home dad more than I did as an engineer. It also underscores the demands of being a stay-at-home parent — there are no breaks, no sick days, and no PTO. This always prompts a pause before I reveal I'm a stay-at-home dad.
Persons: —, Ken Mac, It's, Andrea, I've, I'd, wasn't, Ken, isn't, aren't, would've, Lauryn Haas Organizations: Service, Business, lhaas@businessinsider.com Locations: Chicago
☆ Duolingo Is the Meanest App in the App Store. Gen Z Loves It.
  + stars: | 2024-07-23 | by ( Kelli María Korducki | ) www.businessinsider.com   time to read: +12 min
After all, I knew perfectly well what I'd signed up for: learning Portuguese from the biggest asshole on the App Store. It might be an overstatement to call tough love the secret sauce for engaging Gen Z customers. It followed that in 2023 with a send-up of personal-injury-attorney TV ads: "Lawyer Fights Duolingo Owl for $2,700,000." Despite the research, Duolingo insists its guilt-tripping notifications do the trick of enticing people to drop whatever they're doing to log on to the app. When Duolingo's head of product, Cem Kansu, posted a thread in 2020 about the success of "the passive aggressive reminder," several unhappy Duolingo users chimed in.
Persons: I'd, — Locations: Lisbon
☆ The 'Gen Z Boss and a mini' trend is taking off on TikTok. A lawyer says it's a lesson in how not to use social media.
  + stars: | 2024-07-17 | by ( Lindsay Dodgson | ) www.businessinsider.com   time to read: +6 min
AdvertisementOne of those accounts was run by Australian brand Tbh Skincare. But while many considered it simple, lighthearted fun, the skincare company ran into trouble when its video spread farther afield. The Tbh Skincare women didn't take the criticism lying down, posting two more videos. In Australia, where Tbh Skincare is based, mental health is covered by a workplace's insurance. The internet is forever, and young workers should assume anything posted will be visible to future employees, Hart said.
Persons: —, Boss, Andrew Tate, didn't, they'd, Rachael Wilde, Craig Schweighoffer, Roxanne Hart, Hart, There's, it's, Gen Zers, Wilde Organizations: Service, Business, Smart Company, York St Brands, Hart & Co Locations: Australia
☆ The five secrets to Ferrari’s success as a luxury brand
  + stars: | 2024-07-04 | by ( Robert Frank | ) www.cnbc.com   time to read: +10 min
In this article RACE-IT Follow your favorite stocks CREATE FREE ACCOUNTwatch nowIn the world of luxury, Hermès is arguably the gold standard. Analysts predict Hermès could surpass Louis Vuitton in revenue within the next three years as the world's largest luxury brand. There is one luxury company, however, that has raced past Hermès when it comes to growth and brand cache – Ferrari. To better understand what makes Ferrari a luxury brand, CNBC traveled to Ferrari headquarters in Maranello, Italy, to interview the company's CEO, Benedetto Vigna. "A luxury company is a company that is using technology, innovation, storytelling, heritage, everything, with the ultimate goal to feed that emotional side that we all have."
Persons: Birkin, Louis Vuitton, Hermès, Enzo Ferrari, Ford, Ferrari, Bernstein, Luca Solca, Benedetto Vigna, Robert Frank, Vigna, Adam Jeffery, Solca, Ferraris, Martyn Lucy, Bernard Arnault, Crystal Lau, Francesca Volpi Organizations: Ferrari, New York Stock Exchange, General Motors, CNBC, Ferraris, Goodwood Festival, Getty, Spiders, Rolex, Hermès, Bloomberg Locations: Maranello, Italy, Geneva, Chichester , England, it's, California, Roma
☆ CMO means "change management officer" to Unilever's Esi Eggleston Bracey
  + stars: | 2024-06-26 | by ( Julia Hood | ) www.businessinsider.com   time to read: 1 min
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☆ AI's foundations in data insights will help fuel powerful applications for generative AI, according to Reckitt CMO Fabrice Beaulieu
  + stars: | 2024-06-26 | by ( Julia Hood | ) www.businessinsider.com   time to read: 1 min
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☆ How to avoid the CMO echo chamber, according to Female Quotient founder and CEO Shelley Zalis
  + stars: | 2024-06-26 | by ( Julia Hood | ) www.businessinsider.com   time to read: 1 min
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☆ AI helps give Bose customers personalized brand experiences, says CMO Jim Mollica
  + stars: | 2024-06-26 | by ( Julia Hood | ) www.businessinsider.com   time to read: 1 min
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☆ "Be a coach-player," the top advice from Michelle Taite, CMO of Intuit Mailchimp
  + stars: | 2024-06-26 | by ( Julia Hood | ) www.businessinsider.com   time to read: 1 min
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☆ Marketing is always changing, so networking with a CMO peer group is essential for staying current says Claudine Patel, CMO of Sanofi Consumer Healthcare
  + stars: | 2024-06-26 | by ( Julia Hood | ) www.businessinsider.com   time to read: 1 min
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☆ DoorDash CMO Kofi Amoo-Gottfried says focusing on values helps him navigate a more complex company and world
  + stars: | 2024-06-25 | by ( Julia Hood | ) www.businessinsider.com   time to read: 1 min
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☆ AI saved US Bank months of development time on a new brand campaign, says CMO Michael Lacorazza
  + stars: | 2024-06-25 | by ( Julia Hood | ) www.businessinsider.com   time to read: 1 min
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☆ SAP's CMO Julia White learned early in her career about leading teams through change, and owning up to mistakes
  + stars: | 2024-06-25 | by ( Julia Hood | ) www.businessinsider.com   time to read: 1 min
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☆ Yahoo CMO Tressie Lieberman aims to bring back the brand's "iconic energy"
  + stars: | 2024-06-25 | by ( Julia Hood | ) www.businessinsider.com   time to read: 1 min
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☆ Alex Schultz, Meta's CMO and VP of analytics, says marketers need to hang on and focus on real results, even as AI adoption goes through inevitable ups and downs
  + stars: | 2024-06-25 | by ( Julia Hood | ) www.businessinsider.com   time to read: 1 min
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☆ AI is "in our DNA," says Qualcomm CMO Don McGuire
  + stars: | 2024-06-25 | by ( Julia Hood | ) www.businessinsider.com   time to read: 1 min
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☆ How the pandemic taught Diageo's CMO, Cristina Diezhandino, always to be agile
  + stars: | 2024-06-25 | by ( Julia Hood | ) www.businessinsider.com   time to read: 1 min
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☆ Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its vehicles, says CMO Susanne Franz
  + stars: | 2024-06-25 | by ( Julia Hood | ) www.businessinsider.com   time to read: 1 min
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☆ Marketing leaders have to keep pace with the rapidly changing worlds of their customers says Elizabeth Rutledge, CMO of American Express
  + stars: | 2024-06-25 | by ( Julia Hood | ) www.businessinsider.com   time to read: 1 min
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☆ How New York's biggest hospital network is tackling tough issues with Hollywood-style movies and series
  + stars: | 2024-06-25 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +6 min
The project, from veteran filmmakers Alexandra Shiva and Lindsey Megrue, also had help from a Hollywood outsider: Northwell Health, New York's largest healthcare network. Ramon Soto, CMO, Northwell Health. "Lenox Hill" and "Emergency: NYC" followed, drawing on the popular hospital procedural format. Northwell's own research showed people who watched "Emergency: NYC" were 17% more likely to consider using Northwell services compared to those who hadn't seen it. Soto said the company has stuck to talking about mental health and other healthcare issues while avoiding being prescriptive in its messaging.
Persons: Max, Alexandra Shiva, Lindsey Megrue, Northwell, Oscar, Matthew Heineman, Ramon Soto, Lee S, Weissman, Northwell isn't, Marvel Northwell, Soto, Heineman, they're, Jen Cowan, Bud, it's Organizations: Service, Psych Unit, HBO, Netflix, Business, Northwell, Marvel, Nielsen, HBO Warner Bros, Hollywood, Disney Locations: Hulu, North Shore, Northwell's
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