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— - 2 It's - 2 Amazon's - 2 CIRP - 1 Bradley Mattinger - 1 Mattinger - 1 Doug Herrington - 1 Amy McDevitt - 1
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6 mentions found


☆ Amazon Prime looked like it had plateaued. Now a record 3 out of 4 Americans use it.
  + stars: | 2024-04-18 | by ( Eugene Kim | ) www.businessinsider.com   time to read: +1 min
Amazon's Prime membership hit a record 180 million US shoppers in Q1, according to new estimates. Now a record 75% of Americans use the subscription service. AdvertisementJust over a year ago, Amazon's Prime subscription service looked like it had plateaued. Prime reached a record 180 million US shoppers in the first quarter, data from Consumer Intelligence Research Partners suggests. This story is available exclusively to Business Insider subscribers.
Persons: —, It's Organizations: Amazon's, Service, Consumer Intelligence Research Partners, Business
☆ Everyone's talking about canceling Amazon Prime. New data suggests its growing again in the US.
  + stars: | 2024-01-30 | by ( Eugene Kim | ) www.businessinsider.com   time to read: +4 min
Read previewMore people seem to be talking about canceling their Amazon Prime memberships. But new data suggests Prime membership growth may have bounced back in the US, after seeing a dip for the first time ever in 2022. The increase follows Prime's first-ever drop in membership growth in 2022, when CIRP said its survey data showed Prime "essentially stopped growing" in the US. "An increase in Prime members today means that more US consumers are finding Prime and therefore Amazon shopping is worth the investment in membership." Earlier this week, Amazon started showing ads on its Prime video streaming service for the first time.
Persons: —, CIRP, Bradley Mattinger, Amazon's, Mattinger, Doug Herrington Organizations: Service, Amazon, Wall Street, Business, Consumer Intelligence Research Partners
☆ A top Amazon exec reveals how she's using 'Thursday Night Football' to rope in new brands for the tech giant's $38 billion ads business
  + stars: | 2023-09-13 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +5 min
Non-endemic advertisers have been a crucial part of Amazon's ability to expand its ad business more broadly, which totaled $38 billion in 2022. Last year, Amazon made custom ads for DraftKings with "TNF" analysts Ryan Fitzpatrick and Richard Sherman previewing a same-game betting parlay. The matchup will be shown for free on Prime Video, offering advertisers a wider audience than those with an Amazon Prime membership (Amazon ended 2022 with 168 million members , according to CIRP). In another move that will have big implications for some advertisers, Amazon is exploring dynamic advertising, a more targeted form of messaging that's tailored to the individual (i.e. Beyond non-endemic ads featuring "TNF" talent, fans can also expect to see more spots featuring themes of gender equality.
Persons: Amy McDevitt, they've, McDevitt, It's, General Mills, Raquel Navarrski, Navarrski, Ryan Fitzpatrick, Richard Sherman, you've, Amazon's Organizations: Amazon, NFL, General, Miami Dolphins, New York Jets, Brands
☆ Walmart cuts price of Walmart+ for households that receive food stamps, other government aid
  + stars: | 2023-07-20 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com   time to read: +4 min
The nation's largest retailer said Thursday that it will cut the price of Walmart+ in half for those low-income households. Walmart has not disclosed total Walmart+ subscribers, but said about a quarter of its members get government assistance. Walmart launched Walmart+ in 2020 to hook shoppers and increase the likelihood of them spending more on its website and in stores. Along with the Walmart+ discounted price, Walmart said it has made it easier for families receiving food aid to shop online. It said it now accepts SNAP online in all 50 states.
Persons: Doug McMillon, Morgan Stanley Organizations: Walmart, Nutrition, SNAP, United States Department of Agriculture, Amazon Prime, Costco, Sam's, Paramount, Consumer Intelligence Research Partners, Walmart Connect Locations: U.S, Alaska
☆ Amazon touts 'even faster' deliveries made to customers 'within hours'
  + stars: | 2023-02-02 | by ( Sindhu Sundar | ) www.businessinsider.com   time to read: +2 min
Amazon is pushing "even faster" deliveries to customers around cities like Los Angeles and Phoenix. Same-day delivery customers can now get orders "within hours," per Amazon's Q4 report. Amazon Prime members can get free shipping on the breakneck deliveries, if their orders qualify. In the report, Amazon said that customers in those areas "can now receive hundreds of thousands of items within hours." Amazon Prime customers can get free same-day deliveries based on where they're located and what they're ordering, according to Amazon's website.
☆ Amazon's Prime membership program stopped growing in the US for the first time ever
  + stars: | 2023-01-18 | by ( Eugene Kim | ) www.businessinsider.com   time to read: +4 min
Amazon's Prime membership may have even fallen last year, according to new estimates by CIRP. The research firm tracks the number of individuals using Amazon Prime, rather than total paying households. "Prime membership has essentially stopped growing in the US, after many years of extremely fast growth, and then modest growth in the last two or three years," CIRP said. Amazon doesn't publicly disclose the exact size of its Prime membership program. In 2021, Amazon's then-CEO Jeff Bezos said it had "more than 200 million Prime members worldwide."
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