Following the massive success of last year's first ever National Cinema Day — which lured more than 8 million moviegoers to theaters with $3 tickets — the National Association of Theater Owners is running it back.
This year more than 3,000 theaters are participating in National Cinema Day, inviting audiences to watch movies on Sunday, Aug. 27.
So I think most people's hometown theater is going to be participating in National Cinema Day," he says.
At $4, the National Cinema Day pricing reflects an 85% discount.
Here's everything you need to know about National Cinema Day.
Persons:
Tom Cruise's, Bryan Braunlich, Braunlich, Oppenheimer
Organizations:
National Association of Theater, Cinema Foundation, CNBC
Locations:
United States, New York City