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— - 3 everyone's - 2 Tati - 2 she's - 2 I'm - 2 Bruening - 2 Nospace - 1 Tiffany Zhong - 1
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☆ Nospace is a new nostalgia-filled social media app for Gen Z that's already got a 500,000-person waiting list
  + stars: | 2024-04-28 | by ( Alexandra Bacon | ) www.businessinsider.com   time to read: +3 min
Read previewA new social media app targeting Gen Z, Nospace, is set to be released in June, the company told BI. Her new app jumps on Gen Z's love of Y2K and harkens back to a simpler age of social media. Nospace wants to recapture some of the magic of social media apps like MySpace and early Facebook, which centered on friendships and making new connections. Zhong is a seasoned social media pro who knows how to appeal to Gen Z trends. Through her previous companies, she's advised companies like Snapchat, Levi Strauss, and Google on how to reach a younger Gen Z audience.
Persons: —, Nospace, Tiffany Zhong, Zer, Zhong, Z's, everyone's, Tati, she's, Levi Strauss Organizations: Service, Pineapple Capital, Business, Google
☆ Ruzwana Bashir Is Quietly Connecting the Tech World
  + stars: | 2023-11-16 | by ( ) www.businessinsider.com   time to read: +18 min
Story by Melia RussellPhotography by Lelanie FosterRuzwana Bashir is ransacking her kitchen cabinet for just the right tea. Bashir wears an Erdem floral-printed bra top, Erdem skirt, Giuseppe Zanotti shoes, Old Jewelry earrings along with her own bracelet and ring. "Part of building a business was going out and sharing what you were doing with the world," Bashir says. For years Bashir's startup had been building muscle around these capabilities; now it had an eager audience. Eating at acclaimed restaurants is fine, but Bashir prefers the more-intimate affairs at tech executives' homes because, she says, "you can stay longer."
Persons: Melia Russell, Lelanie Foster Ruzwana Bashir, Peek, She's, she's, Andy Warhol, Picasso, Bashir, I'm, Andreessen Horowitz, Jack Dorsey, Eric Schmidt, Goldman Sachs, Giuseppe Zanotti, Lelanie Foster, Bashir isn't, Elon Musk, Ronan Farrow, Roelof Botha, Mustafa Suleyman, we've, Bennett Miller, Capote, " Miller, —, doesn't, didn't, Madeleine Albright, Tom Ford, Jared Cohen, Oskar Bruening, Forbes, Mark Zuckerberg, I've, Bashir wasn't, Travis Kalanick, Adam Neumann, Ty, Emily Weiss, Bashir refashioned, Donald Trump, Bruening, Laurence Tosi's, Miller, Beyoncé, shrugs, Anna Wintour, Anna, we're, Taylor Swift, Katie Haun, Marc Benioff, Reid Hoffman, Marissa Mayer, Dick Costolo —, Cohen, Katherine Maher, Maher, Daniel Kahneman, It's, Radel, Becky Akinyode, Elaine Winter, Tiffany Bloomfield, Dela, Chad Hilliard, Enmi, Kenny Aquiles Ulloa, Cyrenae, Madison Perez, Aidan Lapp, Bashira Webb, Bryan Erickson, Jinyoung Chang, Rodriguez, Rebecca Zisser, Claire Landsbaum, Emma LeGault, Joi, Marie McKenzie, Conner Blake, Kyle Desiderio, Victoria Gracie, Nicole Forero, Virginia Alves Organizations: Google, Museum of, Business, Elon, Vogue, Roelof, Oxford University, Oxford Union, Blackstone Group, Harvard Business School, Studios, Web, Young, Organization, Dela Revoluciøn, Enmi Yang Digital Tech Locations: Manhattan, SoHo, Bahamas, United States, Balthazar, England, Israel, Petra, Istanbul, Elle, Utah, COVID, Salt Lake City, Costa Rica, Atlanta, WestCap
☆ Social Media Is Dead: Instagram, TikTok Replaced by Group Chats, Messaging
  + stars: | 2023-08-30 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com   time to read: +15 min
Frustrated with the state of the platform, Breuning launched the "Make Instagram Instagram Again'' crusade in 2022. Influencers, marketers, average users, and even social-media executives agree: Social media, as we once knew it, is dead. Social media to social mediaNo app better defines the changing nature of social media than Instagram. "I'm honestly just tired of social media," said 23-year-old Walid Malb, who works in the creator economy. Amanda Perelli is a senior creator economy reporter covering social media influencers, advertising and marketing trends for Insider.
Persons: Tati, everyone's, Bruening, Breuning, algorithmically, Kylie Jenner, Adam Mosseri, Instagram, Jeffrey Gerson, Sarah Frier, Influencers, Mosseri, Hannah Stowe, Andrea Casanova, Casanova, I'm, Walid Malb, —, Gerson, Nina Haines, Victoria Johnston, Johnston, Lia Haberman, Alpha, they're, Haberman, wouldn't, Amanda Perelli, Bradley Organizations: Bloomberg, Apple, Twitter, UCLA, American Influencer Council, Social, . Locations: Instagram, New York, Similarweb, Castro, Geneva
☆ Leaked documents show how Snapchat's lucrative Snap Stars program pays influencers and best practices the company shares with creators
  + stars: | 2023-03-24 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com   time to read: +6 min
Creators who are part of the Snap Stars program are eligible for the ad-revenue-share beta. When asked about the ad program's eligibility criteria by Insider, Snap declined to comment. Meanwhile, Snap Stars who aren't in the beta program are posting more on the platform in the hopes they'll be selected for this financially lucrative opportunity. "I was really excited because being a Snap Star really helps with your growth," he said. A document for creators shows Snap's best practices for postingSnap has sent some Snap Stars guidelines with best practices for posting.
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