Look no further than artificial intelligence from Google (GOOGL.O) at Priceline as early as this summer, the companies told Reuters. New tools from Google's cloud division give Priceline access to generative AI, like the technology behind ChatGPT that can draft text as if a human wrote it. For Priceline, the embrace of novel technology may give it an edge over myriad sites that market travel options, Google among them. Among other uses, Google's AI will be generating coding suggestions for hundreds of software developers at Priceline, said Brodbeck. And Google's AI will speed up marketing for trending destinations.

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Persons: Martin Brodbeck, there's, Brodbeck, Thomas Kurian, Kurian, Priceline, intranets, Jeffrey Dastin, Sonali Paul Organizations: Google, Reuters, Booking Holdings, Amazon, Microsoft, Thomson Locations: New York, Priceline, Bryant, Palo Alto, Calif