CNN —On TikTok, gooey, crunchy, loaded chocolate bars are going viral. Bursting with unusual fillings such as filo pastry, vanilla custard, or tea and biscuits, these chunky chocolate bars originate from Fix Dessert Chocolatier. It’s not just a chocolate bar, she says: “We want to create an experience.”The 38-year-old, who has been Dubai-based for nine years, launched the brand in 2021 as a side hustle. Inspired by her pregnancy cravings, the British Egyptian entrepreneur set out to create something more than the “typical” chocolate fix. The 200-gram chocolate bars, which retail for $20 each, are only available through food delivery service Deliveroo, with sales going live at 5pm daily.

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Persons: ”, Sarah Hamouda, It’s, Maria Vehera, ingle, ike, ince, ideo, egan, hank Organizations: CNN, ust Locations: Dubai, British Egyptian, arak