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☆ Criteo sees a $42 billion opportunity from retail media, but must solve a challenge that could cut those revenues by 20%
▼ + stars: | 2023-09-12 | by ( Ryan Joe | ) www.businessinsider.com time to read: +2 min

Criteo is eyeing a $42 billion slice of the retail media market. A glut of retail media networks could reduce that $42 billion retail media opportunity by 20%. Criteo said that this type of "fragmentation" could cause retail media revenues to drop 20%. He said brands will often buy across three or four individual retail media networks, which means smaller retail media networks can struggle to attract advertising dollars. The Trade Desk's CEO Jeff Green has previously announced his ambition to control "most" of the retail media market and it has aggressively sought partnerships to prove that retail ads drive sales, to inspire more advertisers to buy retail media.

Persons: Criteo, Let's, Brian Gleason, Megan Clarken, You've, Andrew Lipsman, Lipsman, Jeff Green Organizations: Boston Consulting, Amazon, New York City, Intelligence, Trade Locations: China —, New York

July 11 (Reuters) - Amazon.com (AMZN.O) hopes to tempt U.S. shoppers on Tuesday to open inflation-thinned wallets by offering deeper discounts on a wide range of goods and services during this year's "Prime Day" 48-hour shopping event, including its first-ever travel discounts. A year of inflation has lifted mortgage rates, rents and food prices for consumers ahead of Prime Day, which falls on July 11-12 this year. CFRA Research analyst Arun Sundaram said Amazon's U.S. Prime Day discounts this year are mostly deeper than in previous years. Amazon Prime members can also save up to 40% on items such as Sherpani bags and ZOA Energy drinks, by checking out using "Buy with Prime," directly from Amazon's third-party merchants. Amazon plans yet another Prime sales event this year, according to screenshots of its seller notification platform seen by Reuters.

Persons: Arun Sundaram, Michael Ashley Schulman, Schulman, Brian Gleason, Sundaram, Granth Vanaik, Ananya Mariam Rajesh, Arriana McLymore, David Gregorio Our Organizations: CFRA, Sony, Bank of America, Amazon, Energy, Amazon's, Adobe, Running, Capital Advisors, Exchange, Priceline's, Express, Walmart, Reuters, Thomson Locations: United States, Bengaluru, New York City

☆ Criteo has bet big that e-commerce ads will contribute to $1 billion in revenue by 2025. But a new crop of startups are also coming for those dollars.
▼ + stars: | 2022-11-25 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Adtech firm Criteo is battling for retailers' ad businesses with new competitors like CitrusAd. E-commerce advertising is driving much of Criteo's growth, with the firm hoping to hit $1 billion in revenue from retail media by 2025. Criteo's technology has moved beyond search ads to include display ads and ads that appear off the retailer's site. Not all retailers outsource their ad businesses, creating more competition with CriteoCriteo also faces competition from retailers themselves. Some retailers don't want Criteo or CitrusAd managing their ad businesses and license technology to build ad businesses that they manage themselves.

Lee County suffered none of the state’s 123 Irma deaths. That experience influenced many people’s decisions not to flee Hurricane Ian. “Hurricane Ian is going to be the strongest outreach messaging for southwest Florida ever,” said Gleason, the Charlotte County spokesman. “When you live through it, then that message sinks in deep and forever.”A view of the Matanzas Pass side of Estero Island, home to Fort Myers Beach, Fla. Fort Myers Beach is expected to take years to rebuild. Thomas Simonetti for NBC NewsMichael Yost's two closest friends in Fort Myers Beach drowned in Hurricane Ian.

☆ Retailers like Walmart and Best Buy are racing to capture a $9B opportunity by selling ads off their own sites — but it could destroy what makes retail advertising so unique
▼ + stars: | 2022-09-23 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

It's extremely important to snatch this new opportunity now, as more retailers leap into ad sales. Insider Intelligence, which is owned by Insider, expects for retailers' offsite ad revenue to grow from $5 billion this year to $8.5 billion in 2024. Brian Gleason, the company's chief revenue officer, said offsite ads open up new programmatic ad budgets for retailers. But in pursuing offsite ad sales, retailers risk undermining the main draw of their ad-selling business. But companies that sell ads off their own sites have difficulty proving that ads drove someone to do something.

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