An increase in an item’s star rating can significantly improve the product’s position in online searches.
Photo: Jenny Kane/Associated PressIf you’re a frequent online shopper, you know there are fake reviews on the internet, and probably think they don’t sway you.
I thought so, too.
Then I spoke to Brett Hollenbeck , a University of California, Los Angeles professor who has studied how we really respond to fake reviews and those ubiquitous little numbers: 4.5 stars, 4.8 stars, 4.2 stars.
Persons:
Jenny Kane, Brett Hollenbeck
Organizations:
Associated, University of California
Locations:
Los Angeles