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Take Gap and Foot Locker — two unlikely winners that posted results on Thursday. Under CEO Mary Dillon, Foot Locker has worked to change its stores, where it does more than 80% of its sales. It has tried to create not only a better shopping experience for consumers but also a better place for its critical brand partners. Instead of two walls of shoes with competing brands mixed together, Foot Locker is changing its fleet so the brands have their own unique displays. With refreshed stores and better product displays, consumers are converting more, too, and paying full price — even Foot Locker's lower-income shopper.
Persons: Locker, Richard Dickson, Anne Hathaway, Zac Posen, Mary Dillon, Foot Locker, Dillon, Dick's Organizations: U.S, Abercrombie, Fitch, TJX, Eagle, Navy, Banana, CNBC, Dick's Sporting Goods Locations: Banana Republic, New Jersey, North America
Her success in monetizing her platform persuaded her to try full-time content creation in 2023. Hong Kong-based creator Anushka Purohit decided to dive into a corporate 9-to-5 job after graduating from college instead of becoming a full-time creator because of the perceived financial instability. "The idea of full-time content creation is often more glamorous than reality," she said. Nguyen also said she'll never go back to full-time content creation because of the financial instability. Being a full-time creator can also hurt your social-media brand if you compromise for the money.
Persons: , influencer Maryam Salam, Adesh, hasn't, they've, Anushka Purohit, Purohit, Mitchie Nguyen, Instagram, Nguyen, she's, Salam, she'll, Maryam Salam, Maryam, Mariam Organizations: Service, Business, Salam, Google, Staples, RBC Locations: Canada, monetizing, Hong Kong, York, TikTok
A Foot Locker store in New York, US, on Monday, May 27, 2024. Foot Locker's turnaround is starting to bear some fruit. Dillon, the former CEO of Ulta Beauty , has been working to turn around Foot Locker, but those efforts have taken longer than expected. Dillon has also been working to revamp Foot Locker's stores, where it still does about 80% of its annual sales. "And I think it's coming to life in a way that our brand partners are thrilled with.
Persons: Locker's, Foot Locker, It's, Mary Dillon, Dillon, Locker, John Donahoe, She's, We've Organizations: LSEG, CNBC, Nike, Dick's Sporting Goods Locations: New York
Her success in monetizing her platform persuaded her to try full-time content creation in 2023. Hong Kong-based creator Anushka Purohit decided to dive into a corporate 9-to-5 job after graduating from college instead of becoming a full-time creator because of the perceived financial instability. "The idea of full-time content creation is often more glamorous than reality," she said. Nguyen also said she'll never go back to full-time content creation because of the financial instability. Being a full-time creator can also hurt your social-media brand if you compromise for the money.
Persons: , influencer Mariam Salam, Adesh, hasn't, they've, Anushka Purohit, Purohit, Mitchie Nguyen, Instagram, Nguyen, she's, Salam, she'll Organizations: Service, Business, Salam, Google, Staples, RBC Locations: Canada, monetizing, Hong Kong, York, TikTok
Read previewFresh off bringing ads to Prime Video, Amazon is looking for more ways to get brands involved in its original TV shows and films. The company also made several other appointments to develop projects that are funded by or focused on brands and work on integrating ads into Prime Video entertainment. AdvertisementHer future role at Freevee had been the subject of internal speculation after Amazon added advertising to Prime Video. With this in mind, I am pleased to share that Lauren Anderson's remit is expanding to support those efforts for Amazon MGM Studios. Finally, Lauren will continue her oversight of Amazon MGM Studios 1P FAST Programming delivered to Prime Video and Freevee.
Persons: , execs, Lauren Anderson, Anderson, Freevee, James Marsden, hasn't, Vernon Sanders, Lauren Anderson's, Lauren, Christel Miller, Jenny Falkoff, Alysia Russo, Benoit Landry, Benoit's, Justin Holt, Justin, Claudine Atout, Traci Blackwell, Kara Smith, Vernon Organizations: Service, Amazon MGM, Business, Prime, Amazon MGM Studios, Brands, Hulu, Marriott, MGM Studios, Studios, Amazon, Film, Ad, MGM, FAST
Read previewAliExpress, the international e-commerce site owned by Alibaba, is bringing on soccer star David Beckham as a brand ambassador. Enter Beckham, who will be a global ambassador for AliExpress as the face of its "Score More with AliExpress" campaign, the company announced Monday. Related storiesIn conjunction with the partnership with Beckham, AliExpress said it's investing millions of euros to sponsor the UEFA Euro 2024 tournament — beginning June 1 — and drive user engagement to its app. Advertisement"AliExpress is helping fans get even closer to UEFA Euro 2024 this summer, by offering them great prizes as the action takes place on the pitch," the former English national team captain said in a statement. "Whether you're a football fan or not, I can think of no-one better to show how easy it is to win with AliExpress during UEFA Euro 2024," Gary Topp, European Commercial Director, AliExpress, said about partnering with Beckham.
Persons: , David Beckham, Temu, Beckham, AliExpress, Alibaba, Jack Ma, Ma, Gary Topp Organizations: Service, Business, AliExpress, UEFA, English, Employees, Reuters Locations: Berlin
It was the upstart athletic brand that was making real inroads against Nike, the dominant name in the industry. People saw it as a company that actually could break through and take market share from Nike among the hardcore athletes,” Swartz said. String of controversiesThe period from 2016 onward is when “things really started to fall apart” at Under Armour, Swartz said. A bulk of Under Armour products are sold through sporting goods retailers and department stores, including Macy’s and Kohl’s, and online. The basketball superstar Curry, arguably the best shooter in history, famously signed with Under Armour instead of Nike in 2013.
Persons: Armour, Stephen Curry, Jordan Spieth, Kevin Plank, Howard Schultz’s, Bob Iger’s, Plank, , David Swartz, Morningstar, ” Swartz, Justin Sullivan, Tommy Gilligan, ” Plank, Swartz, , , Stephanie Linnartz, ” Schwartz, Andrew Kelly, Merrell, Zak Stambor, Stambor, Plank’s, Noel Celis, Eric Smallwood, Dwayne Johnson, Johnson, ” Smallwood, Smallwood, Curry, Joel Embiid, Embiid, Skechers, Caitlin Clark Organizations: New, New York CNN, Nike, Starbucks, Disney, CNN, Sports, North, Maryland Terrapins, Southern Methodist Mustangs, Capital, Maryland, Reuters, , Armour, Sports Authority, Sporting Goods, UCLA, US Securities and Exchange Commission, Footwear News, Adidas, NBA Golden State Warriors, UA Curry II, Getty, Apex Marketing, United Football League, NBA, WNBA Locations: New York, San Rafael , California, North America, College Park , Maryland, Manhattan , New York, Petaluma , California, Manila, AFP
This story is available exclusively to Business Insider subscribers. Traditional agencies that work with top Hollywood talent — like blue-chip firms CAA, UTA, and WME — have started representing YouTube, Instagram, and TikTok stars, working with popular creators from Addison Rae to Emma Chamberlain. Some management firms and agencies are focused on specific criteria, like creators in the lifestyle category or those from diverse backgrounds. "There wasn't a huge prioritization of diversity in the influencer space, which was a problem for me, especially as a Black woman," CFG founder Annelise Campbell told Business Insider. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve.
Persons: WME —, Addison Rae, Emma Chamberlain, Annelise Campbell, Shayanne Gal Organizations: Business, Hollywood, CAA, UTA, YouTube, Entertainment
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailRobinhood's crypto transaction revenue soars 232% from a year ago: CNBC Crypto WorldCNBC Crypto World features the latest news and daily trading updates from the digital currency markets and provides viewers with a look at what's ahead with high-profile interviews, explainers, and unique stories from the ever-changing crypto industry. On today's show, Lou Frangella, head of brand partnerships at Kraken, discusses why the crypto exchange is looking to Formula 1 fans to boost crypto adoption.
Persons: explainers, Lou Frangella Organizations: CNBC Crypto, CNBC
At least, that's what a new report by social-media-management-and-analytics company Sprout Social found. The April report from Sprout Social also broke down the average amount influencers charge for sponsored posts — with most charging at least $250 — consumer and creator views of AI influencers, and more. Sprout Social breaks down how much the influencers surveyed in February charged for sponsored content. Many of the influencers surveyed said creating long-form videos takes more time and doesn't usually pay off in terms of engagement. Meanwhile, many of the influencers surveyed (49%) said they were afraid virtual influencers would take paid opportunities away from humans .
Persons: hasn't, they'd, Gen, Scott Morris, TikTok, Gen Zers, Sprout, , influencers, Zers, Gen Z, Jessica Morrobel Organizations: Social, Sprout Social, Business, Sprout, Facebook
Today, at 39, I have seven income streams, including affiliate marketing, blog and podcast ads, speaking engagements, digital courses, AirBnB rental income and brand partnerships. I used to use basic spreadsheets to reconcile my side hustle income and expenses, and I usually only did this at year's end, so I had little idea what was happening throughout the year. Setting up your business finances involves several important steps to ensure that you can effectively manage your income, expenses and overall financial health. Cash accounting records transactions when money actually changes hands, while accrual accounting records them when they occur, regardless of when payment is received. Sign up for CNBC's new online course How to Earn Passive Income Online to learn about common passive income streams, tips to get started and real-life success stories.
Persons: Dinero, Jannese Torres Organizations: CNBC Locations: Puerto Rican
Lifestyle influencer Jacqlyn Burnett was more excited this year to attend the country music festival Stagecoach for the first time than to go to Coachella. Stagecoach, the annual country music festival held this past weekend in Southern California, is rivaling the Coachella Valley Music and Arts Festival as the new favorite among brands and social-media influencers. From the growing interest in country music to fashion, influencers and brands flocked to Stagecoach this year. Some influencers, including Paige Lorenze, Maggie and Emma Macdonald, Estelle Lebourgeois, Chloe Trujillo, and Alyssa Lynch, even skipped Coachella for Stagecoach. Béis, the luggage brand, invited influencers to Stagecoach instead of Coachella, offering themed activities and special access to the festival.
Persons: Jacqlyn Burnett, Beauty, Béis, influencers, Dominick Paielli, he's, Paielli, Paige Lorenze, Maggie, Emma Macdonald, Estelle Lebourgeois, Chloe Trujillo, Alyssa Lynch, Lynch, Liz Flora, Alix Earle, I've, Ali Grant, Stagecoach Mackenzie Gaston, Brynn Wade, Luke Scornavacco, Liz Money Organizations: Stagecoach, Valley Music, Arts Festival, Business, Clementine, Coachella, Tarte, Béis Brands, Stagecoach Mackenzie, 1AM Management Locations: Southern California, Coachella
Read previewInfluencers secure brand deals in many ways — some go right to the DMs of brands or even use Slack, while others rely heavily on talent managers or agents. AdvertisementNearly 55% of respondents listed social-media marketplaces as one of the three primary sources they use to secure brand deals. The data, however, does not account for the types of brand deals creators would require. For instance, some brand deals could be multi-channel sponsorships, while others could be affiliate links — which can vary in pay. Most creators said their partnerships with brands last a monthAbout 31% of creators reported that their brand deals typically last one month.
Persons: , Qianna Smith Bruneteau, We're, Smith Bruneteau, that's Organizations: Service, American Influencer Council, Business, AIC, influencer, LinkedIn
"TikTok allows small businesses and creators to find their people in their community," Nichols told CNBC, ahead of the bill's signing. watch nowNichols joined a number of other TikTok creators in traveling to the Capitol to oppose a potential ban. TikTok creators and influencers, living far out of the realm of politics, have a very different concern. Tony Youn, a plastic surgeon with 8.4 million TikTok followers, said finding a big audience is difficult. WATCH: Senator Markwayne Mullin talks passage of Tiktok ban
Persons: Craig Hudson, Ophelia Nichols, Nichols, Biden, TikTok didn't, Shou Zi Chew, TikTok, Markwayne Mullin, CNBC's, Mullin, they'll, Zi Chew, Sen, John Fetterman, Anna Moneymaker, livestreams, Adam Mosseri, Tony Youn, Youn Organizations: Foreign, Capitol, Washington , D.C, CNBC, Oxford, TikTok, America Survey, Lawmakers, Communist Party, Russell Senate, ByteDance, Getty, YouTube, Meta, Facebook Locations: Washington , U.S, Alabama, Washington ,, Israel, Ukraine, Taiwan, It's, American, U.S, TikTok, United States
In this article FL Follow your favorite stocks CREATE FREE ACCOUNTA Foot Locker, Inc. store. Even the Striper uniform, the iconic black and white striped outfit worn by Foot Locker's store associates, is getting a refresh, Frank Bracken, Foot Locker's chief commercial officer, told CNBC in an interview. A Foot Locker, Inc. store. A Foot Locker, Inc. store. Courtesy of: Foot Locker, Inc.An overall view of a Foot Locker, Inc. store.
Persons: Foot Locker's, Frank Bracken, Foot, Bracken, Mary Dillon, Dillon, She's, Foot Locker, Locker Organizations: Inc, CNBC, Summer, Nike, Adidas Locations: New Jersey, Manhattan, Wayne, New York City, Paris, Melbourne, Delhi
Most nights, you'll find Ariana Nathani in the middle of a crowded bar, surrounded by young people waiting to meet her. In 2019, she launched a dating podcast called "Drinks First," where she would interview anonymous singles about their dating preferences and history. She promotes the podcast and posts food and lifestyle content on her personal TikTok and Instagram accounts, too. She has an upcoming event with the dating app Bumble, which is paying her $5,000 to host an event at the restaurant Ketchy Shuby. Outside Drinks First, Nathani has built her own brand as a food and lifestyle creator.
Persons: you'll, Ariana Nathani, Zers, Nathani, I've, it's, Brands, She's, Johnson, she'd, It's Organizations: Business, Brands, Soho, Soho House, Nathani, Johnson Locations: New York City, TikTok, Soho, New York, Georgia
Creators' earnings are still on the rise, but the ways in which they make money are changing. New data from market-research firm eMarketer, Business Insider's sister company, forecasts that creator revenue from social media will rise by 16.5% year over year to $13.7 billion in 2024. While brand partnerships remain the primary income source for creators, affiliate marketing is getting a "glow up" this year thanks to platforms like TikTok and YouTube, according to research-analyst Jasmine Enberg. A creator usually has several income streams, from brand partnerships to affiliate marketing to launching courses. Affiliate marketing is also popular on Instagram and YouTube, with the latter doubling down recently with its own affiliate-marketing program .
Persons: Jasmine Enberg, it's, Enberg, Janesha Moore, Moore Organizations: YouTube, Business, US
Popular YouTube group Dude Perfect, which first rose to popularity for its basketball trick shots, has secured a significant nine-figure investment, in the range of $100 million to $300 million, from private investment firm Highmount Capital. Dude Perfect has five members – Coby Cotton, Cory Cotton, Tyler Toney, Garret Hilbert and Cody Jones. The Dude Perfect YouTube channel has over 60 million subscribers with over 17 billion views. Dude Perfect is more than just a YouTube channel. The Dude Perfect team has become adept at family-friendly entertainment, which has been key in attracting more advertisers on YouTube.
Persons: Coby Cotton, We're, we've, – Coby Cotton, Cory Cotton, Tyler Toney, Garret Hilbert, Cody Jones, it's, Jason Illian, Dude, Cotton Organizations: Highmount Capital, Texas, M University, YouTube, Social, Walmart Locations: Frisco , Texas, Smoothie
Some creators worry they will lose the boost in income the platform provides if the ban becomes law. If it does not, the app would be effectively banned in the U.S.A ban on TikTok could have dire effects on some creators' bottom lines. The TikTok page, where she started the company, has 1.3 million followers. Many major TikTok stars have been diversifying their income streams as well — some beginning long before the potential ban. Charli D'Amelio's page, which boasts 152 million followers, has led to numerous other ventures.
Persons: they'll, Emily Swift, TikTok, Swift, I've, Hannah Williams, Williams, Brandon Edelman, Charli, Dunkin, She's Organizations: Facebook, YouTube, Hulu, Forbes, CNBC Locations: TikTok, U.S, Bridgeport , Connecticut, New York
"I'm worried about AI stunting creativity, replacing the need to use our brains," said travel creator Jessica Morrobel, who has about 168,000 followers on TikTok and Instagram. Lifestyle creator Joseph Arujo said he primarily uses ChatGPT to format his emails, since he gets a lot of brand partnership requests. AdvertisementCherie Luo, who publishes educational content, said she uses AI to transcribe and summarize her podcast episodes. And UGC creator Salha Aziz said she uses AI for a variety of tasks, including writing scripts for her videos. "It is concerning how good it's getting," said Tales, who has 2.7 million followers on TikTok and Instagram.
Persons: , Snapchat, I'm, Jessica Morrobel, Noah Jennings, Marina Mogilko, YouTuber who's, Cassey Ho, Joseph Arujo, Cherie Luo, Salha Aziz, Sora, Tyler Perry, he'd, Martin Haerlin, Tristan, Alex Piper, Haerlin, Kahlil Greene, we'll, Nneya Richards, she'd, Richards Organizations: Service, SXSW, Business, Adobe, YouTube, Ferrari, Night Studios, it's Locations: Texas, TikTok
He was able to scale the business to more than $600,000 in revenue by 2018, when he graduated from high school. Before the internet, starting a business was a serious hassle. The problem wasn't that people weren't interested in starting a business: A 2016 EY study found that 62% of 18- to 34-year-olds had toyed with venturing into business ownership. That has made starting a business all the more appealing — and affordable — for prospective entrepreneurs. And with the plethora of digital tools we have today, starting a business is more accessible than ever.
Persons: Luke Lintz, Lintz, Bernhard Schroeder, Schroeder, Gen Zers, , Martin Warner, Warner, GoDaddy, HighKey, Nicki Minaj, Kevin Hart, Khloé Kardashian, Tom Peters, Peters, " Schroeder, ZenBusiness, Gen, Zers, he'd Organizations: Apple, Shipping, Lavin Entrepreneurship, San Diego State University, Entrepreneurship, Dynamics Statistics, Business, Fast Company, Small Business Administration Locations: North America, China
When you think about the different ways to invest your money, things like the stock market or real estate may come to mind. "Investing at its core is about committing resources to achieve future benefits," accountant and former investment banker Nischa Shah says on her YouTube channel. However, "when you invest in yourself, you're essentially increasing your earning potential and creating more opportunities for yourself." Because the return you can get in your own investment completely outweighs the 7% return you will get in the stock market over the next 30 years." You don't want to get to the point where you're looking back and thinking, "'I wish I just started.
Persons: Nischa Shah, it's, that's, Shah, Nischa, , who's, she'd Organizations: Service, YouTube, Business
When it comes to newer consumer-social startups, the environment they're entering is turbulent — investor checks have dwindled, users are facing subscription burnout, and successful advertising models require massive scale. AdvertisementSo how are the emerging, buzzy social startups approaching monetization in 2024? "There's really only two monetization business models for consumer products," said Tiffany "TZ" Zhong, founder of new social platform NoSpace and early-stage VC firm Pineapple Capital. 3 ways new social-networking startups are approaching monetizationWhile some newer social startups are already monetizing their product, many are still pre-revenue and experimenting with different models to see which will make sense for their product and audience. And Verse CEO Bobby Pinckney told BI that the social platform, centered around music, plans to add a premium subscription that will unlock advanced AI tools, analytics, and templates.
Persons: , there's, Eric Wittman, Tiffany, Zhong, VCs, Bianca Ambrosini, Ambrosini, Marlon Nichols, Nichols, Emma Bates, Andrew Kahn, Danial Hashemi, Alexandra Debow, Bobby Pinckney Organizations: Service, Meta, Business, Pineapple, Mac Venture Capital, Twitter, Crush Ventures, Crush, BI Locations: Berlin
Driven largely by benefits associated with the “Barbie” movie, Mattel finished last year strong with 24% fourth-quarter growth. Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. What’s next for Mattel Films? Mattel Films, which is headed by Oscar-nominated producer Robbie Brenner, faces a lot of pressure to live up to “Barbie” with its second go-around. When asked about the possibility of an R-rated film at Mattel, Kreiz says, “I wouldn’t rule out different scenarios.
Persons: CNN — Barbie, “ Barbie ”, Fisher Price, Barbie, J.J . Abrams, Vin Diesel, , Lena Dunham, Lily Collins, “ Barney, Daniel Kaluuya, Bob, Jennifer Lopez, Anthony Ramos, , Matt Mason, Tom Hanks, KELLY CLARKSON, Jennifer Lopez Weiss Eubanks, Mattel, Ynon Kreiz, Kreiz, ” Kreiz, Greta Gerwig, Margot Robbie’s “ Barbie ”, Chris Pizzello, Lisa McKnight, ” Barbie, “ Barbie, Robbie, Amy Schumer, Anne Hathaway, ” McKnight, Barney ’, Oscar, Robbie Brenner, Gerwig, Mark Ronson, Barney, BARNEY, “ It’s, ‘ Barbie, ’ ” Organizations: CNN, Academy, Hollywood, American, Warner Bros . Pictures, Marvel, Mattel, UNO, KELLY CLARKSON SHOW, Fox Kids Europe, Endemol, Hasbro, Universal, Sony, Mattel Films, Entertainment, Everett, haven’t Locations: Hollywood, J.J, , Arizona, Los Angeles, Cold
The Foot Locker logo is displayed in a store on May 19, 2023 in San Francisco, California. Foot Locker lost $389 million, or $4.13 per share, compared with income of $19 million, or 20 cents per share, a year earlier. Comparable sales at Foot Locker and Kids Foot Locker in North America increased 5.2%It's been a little over a year since Dillon took the helm of Foot Locker. During its fiscal third quarter, Foot Locker eked out surprise beats on the top and bottom lines. During the fourth quarter, Foot Locker opened 29 new stores, remodeled or relocated 66 locations, and closed 113 stores.
Persons: Locker, Foot, Mike Baughn, Foot Locker, Mary Dillon, Dillon, Ulta, Locker eked, Jordan Brand Organizations: LSEG, Sports, Foot, NBA, Nike, Dick's Sporting Goods, CNBC PRO Locations: San Francisco , California, markdowns, North America, India, Indianapolis
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