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☆ How the makers of Catan: New Energies reworked the board game to address the climate crisis
▼ + stars: | 2024-06-14 | by ( Saira Mueller | ) edition.cnn.com time to read: +10 min

This is, says Kowert, because “games reflect culture.”Adding climate crisis elements to games can also make the topic more accessible, Kowert says. On the side of the Catan: New Energies board, a little black marker tracks the level of greenhouse gasses in the current game. It can also trigger the early end of the game, in which case the player with the most renewable power plants wins. Players can add green discs to the bag — which can give players using renewable energy bonuses — by building renewable power plants. When development on New Energies started in 2011 there were three renewable energy sources: wind, water and solar.

Persons: ” Rachel Kowert, “, Catan, Erik Assadourian, ”, Benjamin Teuber, Klaus Teuber, Teuber, Assadourian, Kelli Schmitz, playtesters Organizations: CNN, Storm, ”, Catan, Worldwatch Institute, Catan GmbH, Development, Brand Development Locations: Springs, United States

☆ I've been laid off 5 times. The first one was devastating — but I wouldn't have reinvented myself without them.
▼ + stars: | 2024-04-05 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +7 min

AdvertisementWhen I first started working, I could not have imagined that I'd have to live through layoffs five times over eight years. I've worked in magazine media, startups, and tech. AdvertisementI am very loyal to all of the people that I've worked for and worked with. I started working as a director of marketing content strategy for Dropbox in August 2020. What I've learned after five layoffs in less than eight years is that no industry is immune to instability.

Persons: Betty Wong Ortiz, She's, Ortiz, —, I've, Rocco DiSpirito, I'd, We'd, Meredith, It's Organizations: Service, Fitness Magazine, Meredith Corporation, Blink Health, Dropbox, Blink Locations: Lake George , New York, Dropbox

☆ The potential $2 billion sale of Selena Gomez's Rare Beauty could make her the next celebrity billionaire
▼ + stars: | 2024-03-20 | by ( Madeline Berg | ) www.businessinsider.com time to read: +7 min

Here's how Rare Beauty outdid other celebrity brands — and how it could make Gomez a billionaire. AdvertisementThere are currently at least 40 celebrity beauty brands on the market — all experiencing varying degrees of success. AdvertisementNow, Selena Gomez may be poised to join their ranks and become the next celebrity beauty billionaire. Rare Beauty is exclusively sold at Sephora — meaning a potential buyer would see plenty of room for growth. It's among the most-followed celebrity beauty brands on both Instagram and TikTok, with 7.1 million and 3.6 million followers, respectively.

Persons: Selena Gomez, Gomez, —, Hailey Beiber's Rhode, Addison, Brad Pitt's Le Domaine, Rihanna, Kim Kardashian, Kim, Anncy Rowe, Jeffrey Ten, Scott Friedman, Nikki Eslami, Pascal Le Segretain, it's, Friedman, Mehdi Mehdi, Joyce Kim, Estée Lauder, Elizabeth Taylor's, Rowe, she's, Alex Rawitz Organizations: Service, Coty, Bloomberg, Fashion, Business, Fast Company, Brand, New Theory Ventures, Nyx, L'Oréal Locations: SKKN, L'Oréal, Sephora

☆ Gen Z should stop wearing crop tops and mini skirts to the office, a corporate stylist says. Cover up 'from nips to knees.'
▼ + stars: | 2024-02-19 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +4 min

A corporate stylist said one of Gen Z's biggest work style mistakes is exposing too much skin. Gen Z is new to the workplace and still learning what is appropriate to wear to work. AdvertisementA corporate stylist advises Gen Z workers to ditch the crop tops and mini skirts in the office, and ensure that they’re covered "from nips to knees." AdvertisementTeich said that Gen Z workers are "dressing down a little more than what we would deem, in the past, is appropriate for the office." Corporate stylist Maree Ellard shows an example of a fashionable but work-appropriate outfit.

Persons: Z's, Maree, —, Gen, Maree Ellard, Ellard, ” Ellard, Liz Teich, Jack Archer's, Teich, Ryan Vogel, they're Organizations: Service, Jack, Fox School of Business, Temple University Locations: Australia, New York, midsize New York

☆ Storylines Residential Cruise Faces Backlash From Investors, Ex-Employees
▼ + stars: | 2023-11-01 | by ( Kate Taylor | Brittany Chang | ) www.businessinsider.com time to read: +31 min

Storylines' first cruise ship was initially scheduled to launch in 2019; it's now set for December 2026. Nine former employees, consultants, and investors told Insider that they'd come to doubt the MV Narrative would ever be built. The only existing residential cruise ship is The World. Many Storylines buyers remain optimistic about the residential cruise ship. "The ball is in your court," Punton told buyers in July in a video that's since been taken down.

Persons: Alister Punton, Punton, Shannon Lee, Mike Kasperzak, Jim Holt, Holt, Angela Nuran, Paul Cosentino, Cosentino, We're, Lee, it's, Alexandre Caillol, Condé, superyachts, Sean Fremder, Weeks, Caillol —, —, Marco Polo —, PitchBook, Alexandra Zodian —, Caillol, Michael Edwards, Edwards, he'd, Martin Buggy, Melissa Edyvean, Edyvean, Paul Read, Salvatore R, Mercogliano, Pat Helmers, Helmers, Michael Perisi, Andrew Lentz, didn't, Lentz, Wrocław . Lentz, Andrew, I'm, Lee ., Dick Rosman —, Lee —, Krzysztof Kontek, Kontek's, Michal Jackiewicz, Brodosplit, Brian Martin, Read, Nuran, We've, he's, New Zealand —, Kasperzak, " Lentz Organizations: Punton, Army, West —, Industry, CNN, Brodosplit, Regent Seven Seas, Wall Street Journal, Korea's Samsung Heavy Industries, Utopia, Beverly Hills, Rock City, The Raiders, Raiders, Holland America's, Mariners, New Zealand Locations: massages, Croatian, Beverly, Punton, Queensland, Australia, Broadbeach, California, Rock, Brisbane, Netherlands, Caillol, Polynesia, French Polynesia, France, London, Australian, British, Delaware, Sweden, Tahiti, Perth, Ecuador, Poland, Wrocław, Mexico, Florida, New

☆ A McDonald's exec explains how she broke through the 'bamboo ceiling' of corporate America by learning how to speak up
▼ + stars: | 2023-10-23 | by ( Josée Rose | ) www.businessinsider.com time to read: +11 min

Today, she has 300 pairs and "I tell my story about shoes because shoes keep me grounded," she told Insider. AdvertisementAdvertisementDoria told me, "this was a proud moment for me because I broke the bamboo ceiling. I call it the bamboo ceiling because the glass ceiling is easier to break," she said. The bamboo ceiling, you throw a stone it's gonna go back to you because the pliability of that how it's made up." But in the McDonald's culture, they told me that I didn't speak up enough in meetings, I didn't challenge others.

Persons: Myra Doria, Doria, —, it's, I've, McDonald's, We've, They've, we've, people's Organizations: USA, Service, Field Locations: Philippines, McDonald's, San Antonio, Texas

☆ Shein partners with Forever 21 in fast-fashion deal to expand reach of both companies
▼ + stars: | 2023-08-25 | by ( Eva Rothenberg | ) edition.cnn.com time to read: +1 min

New York CNN —Fast fashion e-tailer Shein may be coming to a mall near you. Forever 21’s parent company Sparc Group announced on Thursday that it will partner with the online shopping giant in a deal that would see Sparc become a minority shareholder in Shein. Sparc is a partnership between retail real estate company Simon Group and Authentic Brands Group, whose portfolio includes brands like Brooks Brothers and Nine West. The deal will “provide Sparc Group a platform to further grow its brands,” Sparc said in a news release. Both are fast fashion brands, meaning they mass-produce cheap items that are often used and discarded at a rapid pace as consumers strive to keep up with the latest trends.

Persons: Shein, Brooks, Shein’s, ”, Marc Miller, ” Donald Tang Organizations: New, New York CNN, Sparc Group, Sparc, Simon Group, Authentic Brands, Brooks Brothers, Nine Locations: New York, Shein

☆ Gucci CEO Marco Bizzarri to step down as parent company chases global luxury boom
▼ + stars: | 2023-07-19 | by ( Anna Cooban | ) edition.cnn.com time to read: +2 min

London CNN —The president and CEO of Gucci will step down later this year as part of a leadership overhaul at its French parent company Kering aimed at capturing more of the booming global market in luxury goods. Marco Bizzarri, who has been at the helm since 2015, will leave on September 23, Kering said in a statement Tuesday. Jean-François Palus, who currently serves as Kering’s managing director, will take over on a transitional basis. “We are building a more robust organization to fully capture the growth of the global luxury market,” Pinault said. Meanwhile, Kering’s shares have risen nearly 11% over the same period, which is much closer to the average stock price increase of 8.4% for all companies in the benchmark Stoxx Europe 600 index.

Persons: Gucci, Kering, Marco Bizzarri, Jean, François, Yves Saint Laurent, ” François, Henri Pinault, ” Gucci, ” Pinault, —, Christian Dior Organizations: London CNN, Hermès International, Christian

☆ Gucci CEO Bizzarri to leave company in September
▼ + stars: | 2023-07-18 | by ( ) www.reuters.com time to read: +1 min

July 18 (Reuters) - Kering (PRTP.PA) managing director Jean-Francois Palus has been appointed to lead star label Gucci after a management reshuffle at the top ranks of the French luxury goods company. Marco Bizzarri, Gucci's president and chief executive since 2015, will leave the company on Sept. 23, the French owner of Italian brand Kering said on Tuesday. As part of the changes, Francesca Bellettini, who has run fast-growing fashion label Yves Saint Laurent since 2013, has been named Kering's deputy CEO in charge of brand development while group finance chief Jean-Marc Duplaix has been named as Kering deputy CEO in charge of operations and finance. “We are building a more robust organisation to fully capture the growth of the global luxury market," Kering Chairman and CEO Francois-Henri Pinault said in a statement Tuesday. Reporting by Piotr Lipinski and Mimosa Spencer Editing by David GoodmanOur Standards: The Thomson Reuters Trust Principles.

Persons: Jean, Francois Palus, Gucci, Marco Bizzarri, Kering, Francesca Bellettini, Yves Saint Laurent, Marc Duplaix, Francois, Henri Pinault, Piotr Lipinski, Mimosa, David Goodman Organizations: Thomson

For years, Marco Bizzarri was one of the most well-known and respected executives in the global luxury business. Bald and boldly suited, he was the architect behind the meteoric success of Gucci, the largest fashion brand in the stable owned by the French group Kering, which also includes Balenciaga, Bottega Veneta and Saint Laurent. The news was buried in the third paragraph of a memo Kering released that outlined a major organizational shake-up as François-Henri Pinault, the chairman and chief executive, tries to write a new chapter for the fortunes of Gucci and the conglomerate. In the same announcement, Kering said Francesca Bellettini, the chief executive of Yves Saint Laurent, would become the conglomerate’s deputy chief executive for brand development, a promotion that will require all Kering brand chief executives to report to her and make her one of the most powerful women in the luxury industry. Jean-Marc Duplaix, Kering’s chief financial officer, will also become a deputy chief executive, overseeing operations and finance.

Persons: Marco Bizzarri, Gucci, Saint Laurent, Alessandro Michele, Bizzarri’s, Kering, Henri Pinault, Francesca Bellettini, Yves Saint Laurent, Jean, Marc Duplaix Organizations: Saint, Gucci Locations: Bottega Veneta

☆ How nano influencers on Instagram make money with under 10,000 followers
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. Here's how several creators earn money as nano influencers on Instagram and other platforms. Baiden, a skincare influencer who had 4,000 Instagram followers and 8,000 TikTok followers when Insider interviewed her in May, earns money as a full-time content creator. We spoke with half a dozen nano influencers about how they make money. Here's a comprehensive list of Insider's coverage of how nano influencers are building businesses:How much money 7 nano influencers charge for brand deals on Instagram:Examples of real media kits and DMs that 6 nano influencers use to pitch brands:

Persons: that's, Brand, Baiden, Izea, Read, Christopher Aumueller, influencers — Organizations: Insider, YouTube, Facebook, Twitter, NCAA Locations: Instagram

☆ There's never been a better time for "Vanderpump Rules" stars Ariana Madix and Katie Maloney to open their sandwich shop
▼ + stars: | 2023-06-08 | by ( Madeline Berg | ) www.businessinsider.com time to read: +4 min

Buzz has never been higher around "Vanderpump Rules" stars Ariana Madix and Katie Maloney. It's the perfect time for them to open their much anticipated sandwich shop, Something About Her. Searches for "something about her sandwich shop menu" spiked 5,000% on Wednesday. "Vanderpump Rules" is pulling series-high ratings, with the first reunion episode garnering 2.7 million more viewers than the show was getting pre-scandal, The Wall Street Journal reported. In the days following the cheating revelation, the pair's restaurants Tom Tom and Schwartz and Sandy's were review-bombed, vandalized, and dealt with canceled reservations.

Persons: Buzz, Ariana Madix, Katie Maloney, —, Madix, Maloney, it's, Gaga's, there's, katie, ariana, they'd, Tom Sandoval, Raquel Leviss, panini, Tom Schwartz, Tom Tom, Schwartz, Sandy's, Addison, Rae, Jeffrey Ten Organizations: Service, Gaga's Haus, Street Journal, Global, Brand, Madix

☆ I started making candles from a humble craft kit and grew it into a million-dollar business. Here are the steps I took to go from Etsy to Nordstrom.
▼ + stars: | 2023-04-06 | by ( Lola Christina Alao | ) www.businessinsider.com time to read: +6 min

Tamara Mayne started making candles as gifts for her family with a store-bought candlemaking kit. I thought: Why not try and make some extra cash from selling candles on the side? I also started selling on Scoutmob — a now defunct website where buyers could discover independent makers, while still selling on Etsy and Squarespace. After a few weeks of just selling candles, I decided to pick up some freelance art-directing work to cover the bills. Our candles cost between $28 and $38 because of our increased overhead, when I first started selling them I was charging only $16.

☆ More Companies Are Hiring CMOs With Performance-Marketing Backgrounds
▼ + stars: | 2023-01-17 | by ( Patrick Coffee | Destination Xl Ceo Harvey Kanter | ) www.wsj.com time to read: +6 min

Companies looking to hire CMOs and other top-level marketing executives amid an economic downturn are increasingly favoring candidates with deep experience in so-called performance-marketing. Performance-marketing campaigns push consumers to take a specific action, such as clicking a link or providing an email address, while brand marketing aims to increase awareness of a company and shape perceptions of that business. The trend will create a challenging job market for senior executives whose careers have centered on more traditional, brand-based marketing. “If we are awesome at performance marketing and don’t understand what it means to engage a consumer—in reality that means brand-level marketing as well—we will lose,” Mr. Kanter said. PREVIEWIndustry leaders frequently debate whether brand and performance marketing should be separate disciplines run by different people.

☆ Sephora is dropping the beauty lines of TikTok stars Addison Rae and Hyram Yarbro
▼ + stars: | 2023-01-10 | by ( Madeline Berg | Lakshmi Varanasi | ) www.businessinsider.com time to read: +6 min

Influencer brands Item Beauty and Selfless by Hyram are being pulled from Sephora. Addison Rae launched Item Beauty in 2020, while Hyram Yarbro launched Selfless in 2021. Insider has confirmed from a well-connected industry source that Sephora will be pulling Addison Rae's Item Beauty and Hyram Yarbro's Selfless by Hyram from its shelves. Item Beauty was launched in August 2020 by Rae, who shot to internet fame by replicating viral dances on TikTok. There are bright spots among celebrity-backed brands, like Selena Gomez's Rare BeautyThat isn't to say that all celebrity-founded beauty brands have fared poorly.

☆ Cannabis org The Parent Company establishes restructured partnership with Jay-Z's Roc Nation and SC Branding
▼ + stars: | 2023-01-05 | by ( John Lynch | ) www.businessinsider.com time to read: +6 min

The Parent Company and Jay-Z's Roc Nation and SC Branding have established a revised strategic agreement to restructure their partnership, the companies announced to Insider. Jay-Z, Roc Nation, and their affiliates will return approximately 7.1 million common shares of The Parent Company "to preserve shareholder value," the companies said. Through the agreement, The Parent Company will have an eight-year exclusive license to distribute Monogram, Jay-Z's cannabis line, in California. "We are excited for the continued growth of The Parent Company and our future together in the cannabis industry." Desiree Perez, CEO of Roc Nation, added, "We're eager to work alongside The Parent Company in this progressive capacity.

☆ How Instagram nano influencers make money with under 10,000 followers
▼ + stars: | 2022-12-27 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

☆ Edgy Campaigns Are Out, TikTok Won’t Stop and Other 2023 Predictions for Marketers
▼ + stars: | 2022-12-19 | by ( Patrick Coffee | ) www.wsj.com time to read: +11 min

Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. Most campaigns will focus on discounts to customers or showcase the usefulness of a company’s products, he said. Under this form of marketing, ad firms generally get paid upon completion of a desired end, such as a sale or download. In short, consumers should expect less “vacuous virtue-signaling” from marketers in the coming months, according to Mr. Proulx. But these platforms’ very struggles could result in ad bargains for marketers, said Mr. Solomon of Therabody.

☆ 4 social-media managers say the job requires long hours and unrealistic expectations. They share the breaking points that made them quit.
▼ + stars: | 2022-10-29 | by ( Jacqueline Gualtieri | ) www.businessinsider.com time to read: +11 min

While the social-media profession continues to grow in popularity, many social-media managers are deciding to leave their positions for greener pastures. According to Zippia, 29% of social-media managers stay in their roles for less than a year. Even though 70% of social-media managers wanted to be promoted, only 40% saw any possibility to advance where they were, according to the 2020 study. Insider spoke with four social-media managers about how they reached a breaking point in their corporate jobs and what they've chosen to do now instead. Through working with other social-media managers, she's seen how things have changed since her days of working in their shoes.

☆ How college athletes are getting paid from brand sponsorships as NIL marketing takes off
▼ + stars: | 2021-10-16 | by ( Dan Whateley | Colin Salao | ) www.businessinsider.com time to read: +13 min

In addition to brand deals, student-athletes have run branded training clinics and have been paid for appearances and autograph signings. Read about how much an FCS national champion who thought he would 'strike gold' with NIL deals actually earnedLike Sproles, Amherst College wide receiver Jack Betts thought he would profit significantly from the NIL deals, but quickly realized that it wouldn't be easy for a Division III athlete. However, by pitching himself to brands, Betts has been able to secure 35 NIL deals in 2022 alone. Some colleges and universities have developed policies to stop student-athletes from making brand deals that would interfere with their own lucrative sponsorship contracts. Here's Insider's list of 13 top companies helping student-athletes make money and shaping the future of NIL marketing

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