The landscape is being supported in large part by fans and donors, who can contribute money through organizations known as "collectives" that facilitate NIL activities. NIL collectives typically raise money from fans and other donors to compensate student-athletes in exchange for meet-and-greets, guest appearances, and autographs. AdvertisementMore changes are coming to disrupt the NIL landscape in college sportsStartups are also trying to disrupt the donor model in college sports. Donors can also see that their money will go straight to the athlete when that athlete chooses the donor's selected school. AdvertisementBut ultimately, bigger changes may be coming to relieve some of the onus on fans and donors.

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Persons: —, NBA Hall of Famer Charles Barkley, Barkley, Dan Dakich, I've, Janet Moreira, Moreira, Opendorse, Brady Keller, Opendorse's, Keller, Kyle Bjornstad, We've, Bjornstad, doesn't, Tina Provost, hadn't, " Moreira Organizations: Service, NBA Hall of Famer, Business, Auburn University, Caldera Law, Collective, NCAA Locations: Oregon