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Sarah J. Maas' latest book, "House of Flame and Shadow," was published on Tuesday. Publishers are prioritizing romantasy, with Entangled creating Red Tower, an imprint focused on sci-fi and fantasy romance books in 2022. But an organic community of Maas readers formed on social media recently, making her even more widely loved. The pair, who are good friends thanks to BookTok, post videos breaking down the smallest details of Maas' works. Studios founder Molly Werts, 26, runs her shop full-time and met her roommate because they connected over one of Maas' books.
Persons: Sarah J, Maas, , Samantha Grindell, Harry Potter, it's, Feyre, she's, fae Bryce Quinlan, Stephanie Meyer's, Cassandra Clare's, Tor, Rebecca Yarros, Bramble, Jennifer L, BookTok, TikTok, superfans, Rosie Dent, Dent, Lili, BookTokers, Jaclyn Wooten, Wooten, Molly Werts, romantasy, they've Organizations: Service, Bloomsbury, Marvel, New York Times, Reuters, Publishers, Wings, Studios, Jupiter's, Publisher's, Writers of America Locations: Brooklyn , New York, New York, Connecticut, Florida, Maas, Bloomsbury, Crescent, BookTok
Read previewLike many fantasy or romance genre fans, I fell in love with Sarah J. Maas' "A Court of Thorns and Roses" series after discovering it on TikTok. I was utterly captivated by "Throne of Glass," and Celaena's world only becomes more exciting in the other seven books in the series. Advertisement"Empire of Storms" and "Tower of Dawn" by Sarah J. Maas. However, if you're the type of person who enjoys minor spoilers, I would read "Tower of Dawn" before "Empire of Storms." And if you're new to the Sarah J. Maas universe, I'd recommend reading the "A Court of Thorns and Roses" series before you even touch "Throne of Glass."
Persons: , Sarah J, Maas, I'd, Celaena Sardothien, Prince Dorian, Adarlan, Celaena, you'd Organizations: Service, Business, Maas . Bloomsbury Publishing, Bloomsbury Locations: Adarlan, Maas, Dawn, Kingdom
In 2020 and 2021, book sales surged, reaching a near 20-year peak, according to industry data. 2021 sales of Hoover's books were up 650% over 2020 sales, with 1.9 million copies sold, according to data from NPD BookScan, the largest book sales tracker in the US. Since mid-2020, TikTok has been the driving force of an unprecedented surge in book sales, industry insiders say. The strategy of marketers has always been to push and advertise newer books, industry experts said, and those usually sell better. Then, around Halloween 2021, sales rose steadily to about 2,000 copies a week.
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