Mandy Moore carries a Coach bag in 2006.
And with fewer people buying Coach bags, consumer ideas of the brand shifted.
Keel, who purchased her first Coach accessory — a discounted cardholder from Coach Outlet — around that time, remembers the change in the brand's perception vividly.
AdvertisementKate Bauer, a 29-year-old from Toronto, collects vintage Coach bags that she exclusively buys secondhand.
She told BI that the importance of old Coach styles to the brand's current business has never been clearer.
Persons:
—, Paris Hilton, I'd, Gilbert Carrasquillo, Lil Nas X, Gen Z, Erin Keel, Lillian Cahn, Miles Cahn, Lillian, Bonnie Cashin, Lew Frankfort, Mandy Moore, Michael Loccisano, Michael Kors, Kate Spade, Victor Luis, Keel, Chanel, wasn't, — Luis, Jide J, Zeitlin, — Todd Kahn, Coach, Camila Mendes, Beth Goldstein, Gen, Kate Bauer, Edward Berthelot, Goldstein
Organizations:
Business, Leatherware, —, North, BI
Locations:
New York City, Los Angeles, Frankfort, Toronto